I am passionate about strategically developing and executing digital marketing campaigns with the goal of not only successfully achieving business goals but also to uncover deeper level insights into brand awareness/impact and consumer behavior. I specialize in search engine marketing and look forward to constantly evolving along with the landscape itself.
Account Supervisor @ From May 2015 to Present (6 months) BostonAccount Leader @ • Day to day point of contact for portfolio of clients and responsible for building, maintaining and enhancing relationships
• Responsible for the coordination of efforts between the client and the operations team to ensure client goals and objectives are achieved
• Evaluate workflow process, suggest process improvement and recommend efficient solutions
• Assist in the development, implementation and optimization of PPC campaigns and SEO projects
• Responsible for budgeting/forecasting, campaign optimization, structural campaign audits, trending analysis, and reporting From June 2013 to May 2015 (2 years) Boston, MASenior SEM Associate @ • Collaborate across functions both external and within the organization to strategically plan and execute SEM & SEO initiatives
• Oversee the development, implementation and optimization of SEM assets across multiple brands
• Manage day-to-day client and vendor relationships
• Develop and present reports that analyze SEM performance and implications From April 2012 to June 2013 (1 year 3 months) New York CitySEM Associate @ Carry out search engine marketing operations, including assisting in keyword research, report generation, copywriting and implementation
• Compile performance data and assist in developing weekly and monthly reports
• Optimize SEM campaigns based on key performance indicators
• Process invoices and monitor budgets
• Manage relationships with external client vendors From October 2010 to March 2012 (1 year 6 months) New York CityFranchise Manager @ • Generated $12K in produced sales with a painting team of three employees responsible for delivering quality work on schedule and within budget
• Successfully ran my own full-scale exterior painting business. Handled all aspects of business, including lead generation, estimating jobs, customer service, sales, purchasing, financial planning, accounting and employee hiring and training From January 2010 to August 2010 (8 months) Director of Account Planning @ • Managed thirteen accounts requiring the service of account planners throughout the semester
• Developed and conducted weekly workshops with the objective of introducing the role of a planner and reviewing fundamental skills, best practices and different research techniques
• Responsible for overseeing the weekly status and progress of seventeen account planners by reviewing weekly status reports, creative briefs, proposals, and debriefs. From January 2010 to May 2010 (5 months) Marketing & Communications Assistant @ • Research and compile reports on competitive analysis including competitor marketing collateral, trends, and situational analysis for the department’s ongoing efforts to reposition itself as a leading business school
• Maintain the school’s website using Adobe Contribute, PR efforts via Twitter and Google Alerts
• Time-code audio and video interviews used to promote and generate interest among faculty, alumni, graduate and undergraduate students From October 2008 to May 2010 (1 year 8 months) Evaluation Research Assistant @ • Scanned exams and analyzed results for nine academic departments within the Dental School
• Evaluated and edited course evaluation surveys and reports for approximately 800 predoctoral and postdoctoral students
• Assessed and prepared data using SPSS statistical-based tools to support managerial-based decisions From March 2007 to September 2008 (1 year 7 months)
Bachelor of Science, Marketing @ Boston University Questrom School of Business From 2006 to 2010 Tenny Gillis is skilled in: SEM, SEO, CRM, Competitive Analysis, Lead Generation, Copywriting, Public Relations, Sales, Management, Training, Analysis, Digital Marketing, Digital Strategy, PPC, Leadership