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Tenia Green

Senior Marketing Technologist

Education Technology | Marketing Technology | Business Operations | Project Management | Digital Marketing

Hayward, California

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Tenia Green's Email Addresses & Phone Numbers

Tenia Green's Work Experience

Armanino LLP

Senior Marketing Technologist

San Ramon

Line2

Sales and Marketing Operations Manager

January 2018 to March 2018

San Francisco

Google

Marketing Automation Project Manager (Contractor)

June 2017 to December 2017

San Francisco Bay Area

Tenia Green's Education

DMAnc

Certificate of completion, Advanced Email Marketing

2012 to 2012

San Jose State University

Bachelor of Science Degree, Business Administration, Marketing

2001 to 2004

University of California, Berkeley

2013, Marketing and Communications Writing for Professionals, A

2013 to 2013

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About Tenia Green's Current Company

Armanino LLP

Ensure a holistic approach to managing the marketing department’s technology, recommending and implementing the right tools and software to assist in lead conversion and ultimately acquire new customers. Responsible for the selection, implementation, configuration and maintenance of the department’s technology stack, which includes tools such as CRM, Eloqua, event management, project management and other marketing related software....

Frequently Asked Questions about Tenia Green

What company does Tenia Green work for?

Tenia Green works for Armanino LLP


What is Tenia Green's role at Armanino LLP?

Tenia Green is Senior Marketing Technologist


What is Tenia Green's personal email address?

Tenia Green's personal email address is t****[email protected]


What is Tenia Green's business email address?

Tenia Green's business email addresses are not available


What is Tenia Green's Phone Number?

Tenia Green's phone (213) ***-*181


What industry does Tenia Green work in?

Tenia Green works in the Computer Software industry.


Who are Tenia Green's colleagues?

Tenia Green's colleagues are Ryan Galbraith, Neal Dinning, Lori Colvin, Benson Yang, Sharon Bhalaru, Joshua Engelhart, Bill Schmitt, Abhay Agarwal, Ashley Baldwin, and George Jr.


About Tenia Green

📖 Summary

Senior Marketing Technologist @ Armanino LLP Ensure a holistic approach to managing the marketing department’s technology, recommending and implementing the right tools and software to assist in lead conversion and ultimately acquire new customers. Responsible for the selection, implementation, configuration and maintenance of the department’s technology stack, which includes tools such as CRM, Eloqua, event management, project management and other marketing related software. Implement, integrate and provide road maps for future technology solutions and other technology needs of the department.Ensure integration between platforms is functioning as expected and that marketing related platforms are configured appropriately. Key player between internal teams in marketing and external teams in IT. Serve as the key point of contact and subject matter expert in supporting, maintaining and administering software systems, and will also be responsible for software upgrades, end-user support and management of vendors.-Ability to multi-task projects and oversee them from conception to completion, while communicating effectively with key stakeholders.-Handle day–to-day issue resolution, inquiries and assist marketers with technology-related questions.-Manage administrative and development aspects of integrations between the marketing automation platform (Eloqua) and business systems (CRM, BI tools, internal systems, etc.)-Act as technology administrator for multiple marketing platforms including Microsoft Dynamics CRM, Eloqua.-Implementation of new technologies or enhancements to aid the Marketing Department-Keep up to date on emerging technologies and methodologies. San RamonSales and Marketing Operations Manager @ Line2 Highly-motivated, analytical and relentless sales and marketing operations analyst who drives quantitative sales and marketing decisions and reporting, ensures seamless coordination between e-commerce, inside sales, account management and retention efforts, and ensures all tools used throughout the customer lifecycle are operating at full capacity.RESPONSIBILITIES• Manage CRM records, sales reports, sales dashboards, workflows, and sales process best practices.• In coordination with the Inside Sales Manager and team ensure sales reps are adhering to mandatory sales processes.• In coordination with marketing and data analysis teams work to optimize PPC campaigns, tracking and attribution reports, lead initiatives and overall funnel processes.• Own, overhaul, and support key sales and marketing business processes and report results to executive team and Company.• In coordination with development, product and data analysis teams own google analytics, google tag manager, third-party tracking pixels and other analytics and attribution tools installed on website and mobile applications.• Administer Salesforce, Hubspot and other third party tools to optimize their use by the sales, marketing and data analysis teams.• Acting as the central coordinator for our website, blog, CRM, and other platforms and be willing to QA as changes are made From January 2018 to March 2018 (3 months) San FranciscoMarketing Automation Project Manager (Contractor) @ Google Overview:Passionate marketer who utilizes technical expertise to assist with creation, execution and reporting on inbound and outbound marketing activity. Focuses on the marketing automation development life cycle in an agile environment including assisting the lead with: requirements gathering, design/development, testing, configuration, and advanced administration.Responsibilities· Contribute to implementation, testing, execution and reporting on Marketo-based campaigns for lead management, lead nurturing, lead scoring and lead routing· Iterate and optimize campaigns to drive the best possible results· Help plan and implement trigger-based nurturing programs in collaboration with regional marketing that target all stages of prospect development, from new prospects to engagement to closed opportunities.· Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integration with marketing automation platforms· Ensure required data is captured at all customer touch points, and accurate synchronization between Marketo and Salesforce dashboards.· Actively drive, organize, and participate in key enhancements (campaign structure, SFDC sync, program setup)· Identify and develop best practices; building templates to allow program teams to build best-in-class campaigns; training and playbook development· Troubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions From June 2017 to December 2017 (7 months) San Francisco Bay AreaMarketo Specialist (Contractor) @ Lattice Engines -Oversee Marketo implementation including campaigns, programs, drip & nurture programs and customer communications.-Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversion rates.-Ensure accurate synchronization between Marketo and Salesforce.com databases.-Segment and leverage the marketing database for greater campaign efficiency and effectiveness. From April 2017 to June 2017 (3 months) San Francisco Bay AreaMarketo Specialist (Contractor) @ Webgility, Inc. -Provide leadership in defining, mapping and documenting key marketing processes-Identifying and developing best practices; building templates to allow program teams to build best-in-class campaigns; training and playbook development-Work with Sales Operations to ensure Salesforce.com meets the needs of Marketing-Troubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions From April 2017 to June 2017 (3 months) San Francisco Bay AreaMarcom Project Specialist (Contractor) @ Agilent Technologies •Develops a nurturing campaign design to support the marketing objective providing guidance on the appropriate tactics and communication flow for results based on in-depth knowledge of marketing communication and customer engagement•Manages tactical development working with internal or external creative agency partners ensuring adherence to brand standards•Monitors competitive marketing campaigns and market/consumer marketing trends to bring forward new approaches•Analyzes campaign results – short and long term- to determine effectiveness and make required adjustments to ensure objectives are achieved•Works effectively and collaborates across regions and functions to determine regional requirements – customer and channel- for appropriate design and execution of campaign•Adheres to corporate standards, including the corporate identity design system, writing style guidelines, and others as applicable From March 2015 to February 2016 (1 year) Santa ClaraMarketing Manager @ Azul Systems Facilitate and manage lead generation programs, including all areas of Marketing Operations, among them email campaigns, web presences and speaking & tradeshow events, and marketing communications activities, including appropriate content generation and support for AR/PR events.Additional responsibilities include:•Define success criteria and metrics for all lead generation programs•Monitor, review and report on all marketing activity and results•Support Sales team with effective go-to-market strategies and demand-generation email programs•Work effectively with design and target list vendors•Liaison for online advertising program management•Website updates to Drupal and live website - events, assets, resource pages•Manage review and evaluation of Azul Systems Marketo system •Manage end-to-end responsibilities for email campaigns for Azul Systems product, from strategy development through the analysis of the financial impact of each email program•Create target lists, subject lines, messaging and deliverability for email campaigns•Build email business requirements for list segmentation/ work flows in Marketo From February 2012 to December 2014 (2 years 11 months) SunnyvaleSenior Demand Analyst/Lead Generation (Contractor) @ Boardvantage - Now a part of Nasdaq •Execute BoardVantage campaign strategy (Marketo) •Execute BoardVantage events strategy (WebEx) •Execute BoardVantage social media strategy (WordPress, Twitter) •Track and report all leads from generation to opportunity (Salesforce.com, Google Analytics) From October 2011 to February 2012 (5 months) Menlo ParkMarketing Specialist @ IBM • Manage online and offline campaigns designed to drive awareness, acquisition, and customer engagement overall building the sales pipeline – successfully executed first online lead generation campaign, generating 4.8 million page views on coremetricsvoice.com, 24,000 emails, and the capture of 4,000 written leads.• Collaborate with cross-functional teams to develop marketing strategies for NA programs that align with company goals for product solutions in Social, Mobile, Analytics, Reporting, Email, and SEO • Create target lists based on campaign objectives and contact industry, geography, and job title• Work in partnership with teleconference producers, designers, and writers on development for marketing assets• Develop campaigns successfully converting leads into closed sales deals• Oversee product content upload to company Facebook page, Linkedin.com, Twitter, and Youtube• Analyze, measure, and set benchmarks for program-specific ROI using CRM tool Salesforce.com • Manage demand generation campaigns through email marketing, lead nurturing and lead scoring with Marketo• Construct quarterly campaign calendar documents displaying program occurrence and audience touch points• Project manage defining objective, opportunity, target audience, metric system, and execution in implementation• Examine program results making alterations where needed• Administer webcasts production securing Key Level Executive speakers to present product solutions• Own planning and execution of events developing product messaging, speaking with Key Level Executives, securing client meetings, and demonstrating product solutions - successfully directed and aligned a lead generation strategy - 41 events with 204 agents staff, generating more than 8,000 leads in six months. From September 2010 to October 2011 (1 year 2 months) San Mateo, CAMarketing Specialist @ Coremetrics • Secure speakers and coordinate event deliverables and logistics• Coordinating direct mail and email campaigns for lead generation• Identify target accounts and pull ad-hoc reports for demand generation• Database management with lead import and distribution for post programs• Support rebranding and marketing changes in presentation templates, the website, and webcasts • Coordinate trade show booth space selection, pre-show promotions, show service orders, on-site booth build, vendors, transportation, registrations, and booth schedules• Manage budgets, cost accounting activities and post-event reconciliation and reporting• Collaborate with Marcom team on sponsorships, webinars, speaking opportunities, virtual events, social media, and promotional projects From February 2006 to September 2010 (4 years 8 months) San Mateo, CAMarketing Coordinator-Internship @ Lighthouse Worldwide Solutions •Create, deliver, edit, and optimize marketing materials.•Ensure that messages are supportive of and consistent with marketing strategies.•Coordinate and deliver email campaigns•Market Research.•Provide support to marketing department.•Coordinate flow of information and communication and disseminate it according to plan/strategy.•Work with manager and business units to determine event budget and manage expenses to that budget.•Promote products and services through public relations initiatives.•Develop marketing communications campaigns.•Create thought leadership materials.•Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.•Identify, develop and execute communications strategy for key media contacts and customer references.•Research media coverage and industry trends.•Create and distribute customer surveys.•Create brochures and sell sheets. From May 2005 to February 2006 (10 months) San Jose(Marketo) Marketing Automation Architect @ Harte Hanks •Recommend and implement platform architecture to support marketing programs and achieve business goals•Develop and maintain logic in programs to support lead management, data cleansing, touch governance and privacy•Ensure that lead management data processes between MAP and CRM are working seamlessly, and make enhancements to processing as required by business or issue resolution.•Serve as third-level support for platform-related issues•Provide development and testing support for regular releases of Marketo and CRM enhancements•Maintain awareness of Marketo release and patch schedules to align with internal release schedules and provide guidance on using new features where applicable•Create documentation outlining developed solutions as reference for other platform team members and/or how-to guides for campaign configuration teams. Provide regular training and put together user guides •Act as a team lead and project manager for large scale platform projects requiring multiple team members to work in tandem•Coordinate with other agency resources for projects that incorporate additional services such as content/design, digital strategy, social media marketing, or data services Work with vendors for creative, templates From February 2016 to March 2017 (1 year 2 months) San Francisco Bay Area


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In a nutshell

Tenia Green's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 2 month(s)

Tenia Green's Willingness to Change Jobs

Unlikely

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