Ted Tagalakis a results oriented professional specializing in Digital/Social Media Strategy, Social Intelligence, and Analytics. As a sociologist and social media engineer, Ted is at the forefront of utilizing the most current methods and techniques in conducting virtual ethnography research to analyze social and digital intelligence. This data and metrics are then engineered to create unique cross-platform solutions that include traditional/digital/social media, mobile, SEO, e-commerce, e-mail marketing, branding, key influencer marketing and consumer engagement strategy. Ted is a graduate of the University of Florida.
Specialties: Virtual Ethnography, Social Intelligence, platform measurement, website analytics, SEO, SEM, social media optimization, cross channel attribution, primary and secondary market research, data visualization, e-commerce, e-mail marketing, branding, key influencer marketing, mobile, Radian6 optimization and consumer engagement strategy
Marketing Science and Digital/Social Media Strategy @ Direct social media and digital strategy, implementation, optimization, research, and analytics. Partner with internal agency and client teams to create dynamic insight driven social media and digital experiences.
• Create, direct and advise on client data, insights and reporting
• Develop and implement insight based digital and social media strategies
• Develop, implement, and optimize SEO and PPC campaigns
• Lead efforts to utilize data & metrics to engineer unique measurable cross platform marketing solutions
• Design and conduct primary research using both structured and unstructured data
• Create consumer profiles/segmentations From December 2014 to Present (1 year 1 month) Chief Marketing Officer @ From July 2014 to Present (1 year 6 months) Vice President | Digital Strategy, Social Intelligence, and Analytics @ Direct digital strategy, research, and analytics initiatives across client accounts. Partner with all agency teams to create dynamic campaigns from a results oriented perspective. Lead, manage, and develop the Partnership’s digital team. Provide integrated analytical strategies, case studies, POVs across customer demographics and channels to inspire creative and improve client decision-making.
• Direct and advise on all client data insights and reporting
• Lead efforts to utilize data and metrics to engineer unique measurable omni-channel marketing solutions
• Participate in new business development efforts as a key member of the senior team
• Ideation with cross-functional agency teams on client creative
• Provide expert insights within the field through strong POV presentations to clients
• Design and conduct primary research using both structured and unstructured data From August 2013 to December 2013 (5 months) Greater Atlanta AreaDirector, Social Intelligence and Consumer Insights @ Ted is a leader in developing online cross-platform engagement strategies. As a sociologist (University of Florida) and social intelligence engineer, he analyzes consumer media habits and then figures out the best way to engage them using SEO, social media, e-commerce, email, key influencer marketing—whatever it takes.
Ted’s also a huge advocate of social intelligence; the application of data and insights derived from advanced social media analytics tools to the broader world of consumer behavioral analysis, cognitive linguistics and strategy development. From January 2013 to August 2013 (8 months) Greater Atlanta AreaContributing Author @ Contributing author on technology, Search Engine Optimization, social media, e-commerce, e-mail marketing, branding, key influencer marketing and consumer engagement strategy to Business Insider. From October 2009 to December 2012 (3 years 3 months) Chief Development Officer @ Develop and implement successful online cross platform engagement strategies. As a social media engineer and communication architect, Ted is at the forefront of implementing the most current and stable platforms to engage the consumer with dynamic websites which are complimented with robust multi-platform digital assets. Innoloft specializes in engineering creative and unique solutions for our unique clients that include SEO, social media, e-commerce, e-mail marketing, branding, key influencer marketing and consumer engagement strategy. From November 2009 to June 2012 (2 years 8 months) Founder and CEO @ Provided marketing, analytics, management, and web development consulting for early stage technology companies
• Planning, budgeting, and production of all marketing collateral
• Developed and built advertising, customer acquisition and retention plans into an integrated marketing platforms
• Develop and implement strategies for SEM, SEO, email, social media and online video From September 2004 to November 2009 (5 years 3 months)
BA, Sociology @ University of Florida From 1989 to 1993 Spruce Creek From 1987 to 1989 Southern New Hampshire University Ted Tagalakis is skilled in: E-commerce, Social Media, SEO, Email Marketing, Strategy, Virtual Ethnography, Social Media Marketing, Social Media Monitoring, Social Media Development, Social Intelligence, Mobile Marketing, Social Media Measurement, Leadership, Gamification, Digital Strategy
Websites:
http://www.asoy.com