With experience lies in Public Relations and Communications Industry for about 5 years now, I have the right qualifications to outline and execute an appropriate corporate communication & media relations plan for a variety of clients related to government and technology sectors. I have a very good Arabic business writing skills alongside a strong network of media relations connections across the Middle East (mainly in the UAE, KSA, Qatar, Kuwait, Lebanon and The Sultanate of Oman), In addition, I do work on events and crisis management.
I am currently working on a very high-calibre of clients, including UAE Telecommunications Regulatory Authority & ICT Fund (UAE Federal Entity); Symantec, an American information protection expert; Juniper Networks, the industry leader in network innovation; Qlik, leading company in Business Intelligence & Data Visualisation; Misys, Banking Software Company; Infocomm Development Authority of Singapore, leading ICT Singaporean Government Entity.
PR Account Manager @ After a 19 month of working hard and achieving great results for my clients, where I proved my ability to manage accounts like The Information and Communication Technology Fund (an initiative by UAE TRA) for more than year alongside Misys, Qlik and IDA Singapore. This was a good example to let me garner a new role at Edelman as an Account Manager to continue performing the best for my clients and handle other clients such as Symantec and Juniper Networks.
Within this role, I’m more responsible for handling these big accounts from A to Z by putting their annual PR and Digital plans, leading a small team composed of two members to look after the daily client servicing as well as making the proper management that leads to successful PR campaigns and results. From September 2014 to Present (1 year 4 months) Senior Account Executive @ I joined Edelman UAE as a Senior Account Executive in January 2013. With experience across technology, ICT, Governmental entities, Corporate PR in Dubai, I primarily worked within Edelman’s BlackBerry team and I've had the chance to arrange for the official launch of BlackBerryZ10 in Dubai and the other launches for Q10 and lately the opening of BlackBerry store along with the launch of Q5 in UAE.
In addition to that, I worked on a high level bunch of clients including Telecommunications Regulatory Authority (TRA), Information and Communications Technology Fund (Federal Entity), LinkedIn Middle East, Infocomm Development Authority of Singapore (IDA – Singaporean Government Agency), Misys, Polycom, Al Etihad Credit Bureau (Subsidiary of UAE Ministry of Finance), Symantec and Juniper Networks.
In the last 6 months of my role as a Senior Account Executive, I was responsible for the Media Relations Strategy for Technology Practice Team, Content generation, Events management and Client management. Additionally, I was also working on planning Press Events, Round Tables, and MFP (Media Familiarisation Program) Trips inside the UAE and abroad to cover GCC countries and Singapore, etc.
My daily tasks cover monitoring the news for the clients, scan the noise competition in the marketplace), follow up with each client to be on top of their requirements, prepare reports about each job status and its progress, communicate with the target media and liaise with them for possible coverage. Additionally, working very closely with my internal team through conducting regular meetings to put together “Work in Progress” reports (WIP) at the beginning of each coming working week to see what is in the pipeline. From January 2013 to August 2014 (1 year 8 months) Senior PR Account Executive @ During this role, I have worked on the following clients:
Dubai eGovernment Department
Sharjah Chamber of Commerce and Industry
Sharjah Economic Excellence Award
FINE Company
Dubai Department of Tourism and Commerce Marketing
Shell Markets M.E. Ltd.
Drake & Scull International
ICDL GCC Foundation (International Computer Driving License)
I have gained more experience in the PR field and improved my communication skills as well as writing ones. I was responsible for managing wide number of clients and conferences. I wrote press releases, prepared PR Plans for the expected period, put roadmap of communication that can add value to my clients in the Middle East markets.
My area of interest and responsibility at that period was totally focused on improving clients’ selling-in news, pitching interviews, arranging press events like press conferences, round table, and participation at business events such as 'GITEX for Technology' and 'Dubai Air Show'. From May 2011 to January 2013 (1 year 9 months) PR Account Executive @ Throughout this year, I was handling the following clients:
Dubai eGovernment Department
Sharjah Chamber of Commerce & Industry
ICDL GCC Foundation
FINE Company
ISAD 2020+ (KSA project for Royal Saudi Air Defence Forces)
My daily tasks were determined to cover media monitoring for the clients, do follow-up with each client and check their requirements, prepare weekly and monthly reports about each job status and its progress, liaise with target media for possible coverage, and do internal communication with the team to keep track on work and deliverables. From March 2010 to May 2011 (1 year 3 months) Intern - Writer @ I have benefited greatly by having the chance to get a space for my writings in Business and Social on weekly-basis, since this helps improve my writing skills. From 2009 to 2010 (1 year) Intern - Editor @ I got introduced to the Journalism field and in particular the print media, where I had the chance to work as an Editor and do a few on-ground coverage through media correspondence. From October 2008 to February 2009 (5 months)
Master's degree, General Demography Diploma, M1 @ Lebanese University From 2009 to 2010 A certificate of studying M1, Demography and Population Studies @ Lebanese University - Faculty of Social Science From 2009 to 2010 Bachelor's degree, Political and Administrative Sciences @ Lebanese University From 2005 to 2009 Tarek Kiwan is skilled in: Corporate Communications, Public Relations, Media Relations, Press Releases, Internal Communications, Strategic Communications, Copywriting, Journalism, Crisis Management, Social Media, Marketing, Reputation Management, CRM, Corporate Social Responsibility, Integrated Marketing, Event Management, New Media, Media Planning, Publicity