Social, digital and communications strategist, with experience both client and agency side. More than a decade of experience in brand, digital, social, communications and content across creative and marketing disciplines for leading Australian and international brands; The Star, Qantas, Neil Perry, Telstra, Myer, Westfield, Coca Cola, James Boag, Virgin Mobile, CPA Australia, Nescafe, Coles. Passionate about engaging content, conversation and brand strategies that deliver on a clear customer and commercial outcome.

Business Manager @ From November 2014 to Present (1 year 1 month) Digital Strategy Director Custom Media @ • Strategic planning to guide the digital, social and content roadmap for key clients such as: Myer, Telstra, Coles, Qantas, Weight Watchers, Reckitt Benckiser, Bupa, Foxtel, Westfield. •Creation and sourcing of content for a variety of web, app and social media platforms. • Management of content performance, reporting, analytics and continuous improvement across all digital platforms; websites, mobile and tablet apps and social media communities. Use of tools such as Omniture, Google Analytics, Bitly tracking and Facebook Insights. • Management of department P&L recommend operating budgets. • Leadership of new business pitches. From January 2014 to September 2014 (9 months) Consulting Marketing & Sponsorship Manager @ • Directing and delivering marketing, brand, social and digital strategy for the business. • Management of all marketing, media, PR, sales and sponsorships programs, big picture to tactical, for Neil Perry and the Rockpool Group; consisting of 7 restaurants and a variety of products. • Developing and implementing digital, social and direct marketing strategies across the group including the creation of content and community management. • Leveraging and creation of corporate partnerships to drive greater revenue opportunities for the business. From April 2013 to December 2013 (9 months) Marketing Manager @ • Re-launch the Casino brand that Sydney actively rejected for over 10 years. • Transform brand perceptions of a gambling venue to a premium entertainment destination. • Delivering brand awareness, visitation and top-line revenue by developing and implementing tailored communications strategies across all venues at The Star inclusive of; 4,000 capacity event centre, award winning restaurants, five star hotel and spa, luxury retail collection, vibrant bars and a world class nightclub. •Developing and implementing ‘conversion’ strategies to increase the average spend per guest once on property. •Closely monitoring the success of big picture and tactical initiatives and optimising messaging and channel approach accordingly to ensure real impact for the business. •Development and management of digital platforms, social channels and a CRM strategy. •Driving data acquisition strategies and growing the customer base to render direct marketing an effective communication tool in driving visitation and ultimately revenue. •Fostering strategic partnerships that focused on weaving The Star into the fabric of Sydney and render it a respected entertainment and leisure destination. From November 2010 to April 2013 (2 years 6 months) Account Director @ / VIRGIN MOBILE AUSTRALIA • Responsible for leading a team of six, reporting into the Business Leader. • Driving and establishing the Agency’s creative vision for Virgin Mobile with the Senior Client team. • Creating a foundation for Mojo to execute the role of The Lead Integration Agency for the Virgin Mobile account working with six key Agency Partners. • Development of content for and management of Virgin Mobile’s pioneering social media community, which gained cut through by demonstrating the value of being a Virgin Mobile community member. •Scope: OOH, press, radio, POS, experiential, LAM, internal communications, direct marketing, lifecycle marketing, digital media, social media, editorial content management, community management. / COCA COLA BURN • Reporting into Group Head of Strategy. • Key role in developing the campaign strategy and associated creative elements for the international re-launch of Coca Cola Burn (energy drink); at the time implemented in 11 European markets. • Successfully established a strong team relationship with the international Client group in Milan. • Responsible for ensuring Client buy-in on a non-traditional communications approach with the objective of infiltrating and inspiring designated communities to gain traction for the brand. •Scope: Documentary film, content, press, digital community creation, social media. / NESCAFE • Responsible for leading a team of two reporting into the Client Services Director. • Launched Nescafe’s new brand strategy leading with a Nescafe Masterbrand campaign ‘Get a little closer.’ •Scope: TV, OOH, press, radio, POS, experiential, direct marketing. From January 2009 to October 2010 (1 year 10 months) Senior Account Manager @ / JAMES BOAG • Key role in the development of a trademark strategy for the James Boag family of beers. • Key role in the new product development of a super premium beer for James Boag from concept to ‘go to market plan’ to the finished product, James Boag’s Pure. • Drove the creative development and implementation of numerous successful, fully integrated campaigns. •Scope: TV, cinema, OOH, press, experiential, POS. Highly Awarded Campaigns: • James Boag’s Pure – ‘The Island’: 2010: Clio, Bronze TV/Cinema/Digital. • Boag’s Draught – ‘From the Pure Waters of Tasmania’: 2009: Cannes, Gold Film Lion. AWARD, Gold TV over 30’ and Silver Campaign TV over 30’. ANDY Awards, • Gold Television. 2010: Clio, Grand Television/Cinema/Digital. One Show, Gold Commercials of Various Length and Silver Television over 30’. D & AD, Gold TV/Cinema Advert 41 -60’. New York Festival, Gold World Medal TV/Cinema. • Boag’s Draught – The Great Tasmanian Pipeline: 2009: One Show, Finalist Integrated Media Campaign. New York Festival, Bronze Mixed Media. D & AD In Book Integrated and Ambient. Cannes, Shortlist Outdoor: Ambient. Outdoor Awards, Gold Innovative Media and FMCG. AWARD, Bronze Integrated Campaign. London International Awards, Gold Integrated Campaign. From July 2008 to January 2009 (7 months) Account Manager @ / PARK HYATT / UBS / PROCTER & GAMBLE / VICKS, ORAL B, METAMUCIL From July 2007 to July 2008 (1 year 1 month) Account Executive @ / NESTLE PURINA / PERNOD RICARD From July 2006 to July 2007 (1 year 1 month) Wholesale Manager / Retail Manager / Creative Assistant / PA to Wayne Cooper @ WHOLESALE MANAGER •Managing buyers from boutiques to department stores both nationally and internationally. •Driving increased revenue across the existing client base. •Acquiring new clients for area expansion. PA TO WAYNE COOPER •Scheduling day to day activities and events. •Arranging public relations, media exposure and editorial opportunities. •Liaising with all business and media contacts. CREATIVE ASSISTANT •A key member of a team organising the events of Mercedes Australian Fashion Week, including stylist direction, sponsorships, seating plan. •Visual merchandising in retail outlets nationally. •Assistance in devising stylistic direction for upcoming seasons including style, fabric selection and design. •Arranging the production and styling of photo shoots. •Organising editorial promotion for each range. From February 2001 to July 2006 (5 years 6 months)

Bachelor of Business, Marketing, Economics, Distinction @ University of Technology, Sydney From 2001 to 2005 Tara Seymour is skilled in: Marketing, Advertising, Team Management, Brand Development, Brand Awareness, Partnership Marketing, Sponsorship Relations, Tactical Communications, Digital Integration, Social Media Marketing, Customer Lifecycle Management, Events Organizer, Editorial Product Development, New Business Generation, Brand Positioning Strategies