Tara Naz is a seasoned and award winning Consumer Insights professional with 20 years of industry experience across the United States and Canada. She has spent her career working on iconic brands like Maxwell House Coffee, Cracker Barrel Cheese, and Crystal Light Beverages as well as start-ups like Balance Bar Energy Bars, Tassimo Single Serve Coffee and
Tara Naz is a seasoned and award winning Consumer Insights professional with 20 years of industry experience across the United States and Canada. She has spent her career working on iconic brands like Maxwell House Coffee, Cracker Barrel Cheese, and Crystal Light Beverages as well as start-ups like Balance Bar Energy Bars, Tassimo Single Serve Coffee and Tazo Tea. Tara is currently leading the Strategy and Insights group at McDonald's Canada.
Tara is the recipient of 5 David Ogilvy Awards and 3 Market Research & Intelligence (MRIA) awards in recognition of her ability to activate consumer insight into impactful marketing programs. Tara has a Master’s Degree in Market Research from the University of Wisconsin-Madison Nielsen Center for Marketing Research.
Director, Strategy & Insights @ Currently leading the 17 person Strategy and Insights team. From August 2015 to Present (5 months) Toronto, Canada AreaConsumer Insights Director @ From May 2015 to August 2015 (4 months) Toronto, Canada AreaIndependent Consumer Insights & Analytics Consultant @ From January 2014 to April 2015 (1 year 4 months) Toronto, Canada AreaConsumer Insight Director @ Lead the Consumer Insights Group for the following Business Sectors -
Consumer Insight Director – Canadian Cheese Sector - 2011-2012
Consumer Insight Director – Canadian Beverage and Grocery Sectors - 2010
Consumer Insight Director – Canadian Beverage Sector - 2006-2010 From June 2005 to December 2013 (8 years 7 months) Director of Shopper Insights @ • Responsible for starting the Shopper Insight function in the Canadian Office with the objective of improving value of the Kraft Sales Force to the retailer and improving the reflection of consumer insight in-store. From May 2005 to December 2005 (8 months) Toronto, Canada AreaSr. Consumer Insights Manager @ Beverage Acquisitions, Partnerships and New Product Development - 2004-2005
Balance Bar Company (Kraft Foods) - 2001-2004
Kool-Aid - 1998-2001 From September 1998 to June 2005 (6 years 10 months) Associate Market Research Manager @ From June 1996 to September 1998 (2 years 4 months) Project Assistant @ Performed statistical analysis using SPSS and SAS in support of University of Wisconsin research initiatives. From September 1995 to May 1997 (1 year 9 months) Madison, Wisconsin Area
M.S., Marketing Research @ University of Wisconsin-Madison From 1995 to 1997 B.A., Marketing @ University of South Florida From 1990 to 1995 high school @ Berkeley Prep From 1983 to 1990 Tara Petryni Naz is skilled in: Customer Insight, Brand Equity, Shopper Marketing, Marketing Research, Nielsen, Consumer Behaviour, Consumer Insight, Segmentation, FMCG, Consumer Products, Advertising Research, Market Research, Qualitative Research, Marketing Strategy, Product Development
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