Specializing in digital marketing and social media.

Head of Social Media and Online Reputation @ Managing Social Media and Online Reputation for Snapdeal. -Lead all social media campaigns and communication for Snapdeal (including branding activities, category promotions, exclusive launches) -Lead online reputation for Snapdeal ensuring responsiveness across a cross functional team -Provide analytics and insights on Social Media From March 2014 to Present (1 year 10 months) New Delhi Area, IndiaSocial Media Analyst @ Strategic analysis and social media insights Television Commercial Web Analytic Solutions Social CRM and Online Reputation Management Prominent Projects - UNICEF India, Lenovo Global, Bajaj Allianz, Indian Premier League From April 2013 to October 2013 (7 months) New Delhi Area, IndiaFellow Programme in Management @ Doctoral student in marketing at IIM Lucknow. Research in Digital Marketing, Social Media, Online Brand Communities, Online Anti-brand activities and Digital Brand Engagement. From June 2009 to March 2013 (3 years 10 months) Intern (Business Development) @  Created Go-To-Market strategy for a Social Media Technology at IBM Research  Suggested improvements in Technology based on research data that would increase revenues by 7.3%  Suggested a new category for targeting Social Media technology by expanding the target market and creating a new value proposition  Studied market for ‘Spoken Web’ (A national award winning technology)  Studied the Mobile Value Added Services market in India by conducting a research of over 50 companies From April 2010 to June 2010 (3 months) Advisor @ Online Content Strategy Advisor From January 2007 to December 2008 (2 years) New Delhi Area, IndiaGraduate Enginner @ Network monitoring and maintenance. Acceptance testing of new lines. From June 2008 to October 2008 (5 months)

FPM, Marketing @ Indian Institute of Management, Lucknow From 2009 to 2013 B-Tech, Electronics and Communication @ Guru Gobind Singh Indraprastha University From 2004 to 2008 Laxman Public School From 1996 to 2004 Sushant Kumar is skilled in: Consumer Research, Digital Marketing, Consumption Cultures, Social Media Marketing, Netnography, Experimental Design, Market Research, Poetry, Marketing Research, Blogging, Marketing, Marketing Strategy, Social Media, Business Development, Team Management