Results-driven, award-winning Marketing and E-Commerce Executive with 15+ years in digital entertainment. Possess great passion for making brands truly mean something to people. Nurtured product launches into globally recognized pop culture icons. Believe in maintaining a resilient customer focus, while evangelizing corporate and brand vision. Built, mentored and led small and large teams alike. Can masterfully walk the line between executive management and rolled-up sleeves. Lead with integrity, bold strategy and focused execution. Specialties: Brand Marketing & Advertising – E-Commerce Management – Profit & Loss (P&L) Management – Strategic Planning – Product Launch & Management – Media Strategy – Digital Marketing – Website Management – B2B Marketing – Customer Relationship Management (CRM) – Social Game Platform Management – Advertising Sales – Digital Service Operations – Market Research & Analysis – Corporate Spokesperson with Media & Industry Analysts – Presentations to C-level Executives

Vice President, Sales Marketing @ From July 2013 to Present (2 years 6 months) Senior Director, Sales Marketing @ Create strategic marketing communication solutions for Pandora's B2B channels including the sales organization, clients, trade media & events and executive speaking engagements. Evangelize Pandora's unique leadership position via mar-com tools for our suite of innovative advertising products across web and mobile platforms. Listen to great music that I love every day. From August 2012 to July 2013 (1 year) Senior Director, PlayStation Network @ Provided executive business and marketing leadership for PlayStation Network, an innovative digital entertainment destination for PlayStation 3 and PlayStation Portable that delivers a social platform and digital content to millions of consumers in North America including games, movies, television shows, comics, sports and original programming. From February 2007 to February 2012 (5 years 1 month) Director, Product & Online Marketing @ Acquired increased responsibility to include brand marketing, above and below-the-line advertising and product marketing for PlayStation's entire product portfolio of video game consoles, video game software and accessories. Led PlayStation 3 launch in highly complex market conditions. Launched PlayStation Portable (PSP) with award-winning advertising campaign, including a coveted Clio Award for Advertiser of the Year and a Belding Sweepstakes Award. From January 2005 to January 2007 (2 years 1 month) Director, Brand & Market Strategy, PlayStation Online @ Appointed by executive team to establish new marketing department focused on building online gaming community for PlayStation 2 and next generation systems. Directed mid-range business plan and hired small team. Led cross-functional company task force for strategic growth in the digital space. From January 2004 to February 2005 (1 year 2 months) Senior Product Marketing Manager @ Promoted to assume responsibility of two-thirds of company’s game product and entire accessories line for PlayStation. Championed strategic planning, budgeting, advertising, packaging, retail collateral, and direct and online marketing of PlayStation software and accessories. Managed all facets of marketing for major, critically-acclaimed game franchises including Gran Turismo, Twisted Metal: Black and God of War. From 2002 to 2004 (2 years) Product Marketing Manager @ Managed all marketing efforts from strategy to execution for PlayStation video games from multiple global development studios. Launched Gran Turismo 2, one of Sony's all-time, best performing games and franchises. From 1998 to 2002 (4 years) Assistant Product Marketing Manager @ Managed marketing for video game software developed by Sony's sister companies in Japan and Europe for North American distribution. Launched the pop culture sensation, Parappa the Rapper. From 1997 to 1998 (1 year) Product Marketing Specialist @ Supported Senior Product Managers on PlayStation video game marketing campaigns including Final Fantasy VII, WarHawk, Twisted Metal and 989 Sports sub-brand. From 1995 to 1996 (1 year) Marketing Assistant @ Provided Senior Director of Marketing and other senior marketing staff with administrative support. Coordinated focus groups. Generated competitive landscape reports. From 1995 to 1996 (1 year) Public Relations Assistant @ Wrote media cover letters and coordinated press mailings. Created executive press briefing reports on a daily basis. Assisted PR managers with press events. From 1994 to 1995 (1 year) Marketing Assistant @ Created marketing programs to generate awareness for law firm partners and the company overall. Provided overall administrative assistance. From 1993 to 1994 (1 year) Marketing Intern @ Wrote cover letters for media mailings; coordinated band listening parties; provided Vice President of Marketing with general administrative assistance. From 1990 to 1992 (2 years)

BA, English @ University of Southern California From 1989 to 1993 Susan Panico is skilled in: Product Marketing, Video Games, Online Marketing, Marketing Strategy, Advertising, PS3, E-commerce, Marketing, Market Research, Cross-functional Team Leadership, Strategy, Online Gaming, CRM, Communication, Digital Distribution