Highly accomplished strategic leader with over 24 years of marketing expertise and proven leadership in generating sales and profit growth in global, national and regional assignments. Diverse experience in restaurants, packaged goods, financial services and organic foods. Specialties: Expertise in strategic planning, brand positioning and development, product innovation, building and leading high performing teams, CRM/loyalty, and driving continuous improvement and results.

Chief Marketing Officer @ Lead strategic planning, marketing, communications, Research & Development and Quality Assurance for international sandwich chain with nearly 1500 franchise locations. From July 2012 to Present (3 years 4 months) DenverConsultant @ Consulting with the CEO and leading several key projects, including building a loyalty program, leading Interactive marketing and working on licensing and non-traditional business segments. From August 2011 to July 2012 (1 year) Lakewood, COChief Marketing Officer @ Led strategic planning, marketing, communications, corporate responsibility, R&D/product and menu development and Guest relations for a public company with system sales of $1.2 billion, over 455 restaurants and 21 franchisees in North America. Reporedt to the CEO. Led a direct team of over 20 people with several agency resources. From April 2007 to July 2011 (4 years 4 months) Greenwood Village, COVP / GM Horizon Organic @ GM with P&L responsibility for $450MM organic dairy business with two brands and ~100 SKUs of milk, yogurt, butter, cheese and other organic dairy products for Dean Foods, the leading U.S. producer of fluid milk and dairy products. Reported to CEO. From May 2005 to March 2007 (1 year 11 months) VP Global Marketing @ Brand leader responsible for building global strategy and stewarding the equity of the Western Union brand. Led team of 14 and an in-house agency team of 16. Led the company to one strategic brand platform, global guidelines and a global campaign. Developed the CRM/loyalty global strategy and launched a loyalty card program in North America in 2003 that drove triple-digit ROI by improving retention/frequency. Oversaw rollout in 36 countries in 2004 with ~26 more countries underway in 2005. From January 2002 to May 2005 (3 years 5 months) Director of Marketing @ Positions included Director of Field & Operational Marketing, Coca-Cola brand team and Promotions Innovation Team Leader. From August 1996 to December 2001 (5 years 5 months) Atlanta, GADirector of Marketing @ Director of Marketing, New Products/Concepts, Dallas, TX 08/95-08/96 Director of Marketing, Florida, Puerto Rico, Caribbean Division, Boca Raton, FL, 03/93-08/95 Marketing Manager, Southeast Region, Atlanta, GA and Boca Raton, FL, 03/91-03/93 Associate Marketing Manager, New Products, Wichita, KS, 06/90-03/91 Assistant Marketing Manager, Wichita, KS, 06/89-06/90 From June 1989 to August 1996 (7 years 3 months)

MBA, Finance, Marketing @ Indiana University - Kelley School of Business From 1987 to 1989 BA, Marketing, Psychology @ University of Notre Dame From 1983 to 1987 Susan Lintonsmith is skilled in: Strategic Planning, Strategy, Marketing Strategy, Product Development, Marketing, Marketing Communications, Product Innovation, Market Research, Corporate Branding, Sales, FMCG, Leadership, Marketing Research, Management, Brand Management, Market Planning, Business Development, Entrepreneurship, Integrated Marketing, Customer Insight, Competitive Analysis, Retail, Advertising, Product Marketing, Cross-functional Team..., Team Building, P&L Management, Franchising, Marketing Management, Direct Marketing, Global Marketing, Brand Development, Interactive Marketing, Positioning, Lead Generation, CRM, Segmentation, Start-ups, Brand Architecture, Digital Marketing, Online Marketing, Social Media Marketing, Market Analysis, Product Management, Analytics, Email Marketing, Strategic Partnerships, B2B Marketing, Online Advertising, Mobile Marketing