High technology and healthcare marketing executive with over 15 years experience driving new solutions from concept to market, managing diverse cross-functional teams and developing highly-effective marketing programs. Results-oriented professional with expertise in strategic planning, market segmentation and research methodologies. Strong background in product & solutions marketing, demand generation, and key IT infrastructure solution areas for the health and life sciences industry such as translational research, digital health, and connected care. A top performer with proven leadership in high profile initiatives: *Enterprise marketing director for Juniper Networks, accountable for the marketing strategy and execution for Juniper's healthcare practice. *Corporate marketing director for VMware's healthcare vertical with core responsibilities to build and deliver a worldwide plan, own the message and support sales enablement. *Market strategist and director for HP's Worldwide Health and Life Sciences segment, an estimated $6.6B plus industry vertical for HP according to industry analysts. *Key member of market development team for Cardinal Health's flagship Pyxis supply automation product. A versatile, strategic team player with a unique combination of interpersonal and analytical skills.

Senior Director of Marketing, Healthcare @ From March 2015 to Present (10 months) Director, Vertical Solutions Marketing - Healthcare @ From 2014 to 2015 (1 year) Enterprise Marketing Director - Healthcare @ Laser-focused building sourced pipeline through market awareness, content development, customer engagement, trigger-based marketing, channel support, AR/PR/social media, on-line, industry events, and sales relations and communications for the healthcare business. From 2013 to 2014 (1 year) Director of Enterprise Solutions Marketing - Vertical Markets @ Responsible for thought leadership and strategy for VMware's healthcare "brand", unique solutions market/business development, developing demand generation programs and managing these programs through the entire life cycle to driving revenue. From 2012 to 2013 (1 year) Director of Marketing, Business Solutions @ Incubation of new solutions, market awareness, sales enablement, AR/PR and global operations. Development and execution of go-to-market plans for the Healthcare, Financial Services, Telco, and Consumer Travel industry software solutions. From 2011 to 2012 (1 year) Senior Manager, Global Sales Enablement, Pharmaceutical and Life Sciences @ Supported the HP sales community with communication programs to enhance productivity and drive awareness, sales activity and increased market share in the biopharmaceutical industry. Designed from concept-to-delivery the HP translational research initiative which included a comprehensive marketing plan, sales training, and numerous presentations at executive client briefings. Pioneered HP's first Health and Life Sciences blog. From 2009 to 2011 (2 years) Global Marketing Manager, Health and Life Sciences @ Development and delivery of global awareness, sales enablement and demand generation campaigns supporting the worldwide HP Health and Life Sciences value proposition and solutions portfolio. Identified advertising, sponsorships, press and analyst materials, appropriate campaign plans and provided subject matter expertise and messaging input for customer-facing and enablement materials. Three-year project lead for HP's annual HLS Symposium, a unique thought leadership forum focused on issues surrounding IT adoption for global health and life science leaders and successfully tracked revenue opportunities upwards of $200M for the business. From 2007 to 2009 (2 years) Global Marketing Manager @ Developed and deployed global marketing campaigns for HPs IT Service Management software portfolio aligned with the corporate vision and brand, driving lead generation, market awareness, profit analysis and product demand. Conducted back-end analysis, studied campaign effectiveness and profiled customer install base and new opportunities, while providing recommendations for future programs and budget allocation. Developed top-performing service-desk consolidation campaign by targeting and messaging to a specific customer profile/industry. From 2004 to 2007 (3 years) Market Manager @ Key focus on driving market awareness and fueling new market growth through pragmatic sale methodologies and demand generation, public relations and analyst affairs, and thought leadership programs. From 2002 to 2004 (2 years) Associate Marketing Programs Manager @ From 2000 to 2002 (2 years) Sales Coordinator @ From 1998 to 2000 (2 years)

MBA, Healthcare Executive @ University of California, Irvine - The Paul Merage School of Business From 2004 to 2006 BS, Physiological Sciences @ University of Arizona From 1992 to 1997 Mt. Carmel HS, San Diego Susan CFCHE is skilled in: Enterprise Software, Product Marketing, Software, Go-to-market Strategy, SaaS, Product Management, Marketing, Salesforce.com, Analytics, Business Intelligence, Lead Generation, Business Alliances, Sales Enablement, Strategy, Strategic Partnerships