Online marketing/mobile advertising veteran and senior business development executive with over a fourteen years of SaaS and agency/channel sales experience. Proven experience in developing and managing high performance sales channels, both direct and indirect.
Expertise: Revenue/Business Development:
• Enterprise SaaS Sales
• Channel Development
• Sales Management
• Analytics & Optimization
• Performance Marketing (Desktop & Mobile)
VP, Sales @ AppsFlyer is the global leader in mobile attribution analytics, allowing app developers, brands and ad agencies to manage, measure and optimize their entire mobile user acquisition process across all media sources including paid, organic, viral and social. From June 2015 to Present (7 months) San Francisco Bay AreaHead of Sales, Mobile @ From June 2014 to June 2015 (1 year 1 month) San Francisco Bay AreaVP, Sales North America @ From December 2010 to July 2013 (2 years 8 months) Greater New York City AreaVice President, Sales & Business Development @ From January 2010 to December 2010 (1 year) Vice President, Business Development and Search Marketing @ Digitaria is one of the top interactive agencies in the US, and the largest in San Diego. I was hired on in a business development capacity to build out Digitaria's Search and Performance Marketing practice. From January 2009 to July 2009 (7 months) Sr. Director of Sales @ BusinessOnLine is a Web agency focused on providing enterprise level Search Marketing, User Experience and Web Development services. In this role, I was in charge of overseeing Sales and Channel Development. Working directly with the CEO, I was also an integral part of the strategic direction of the company and service offerings/delivery. Primary responsibilities included managing both the Sales team and BOL's strategic partners, in addition to carrying the largest individual quota.
Higlights:
• 2004 -2008: Top Revenue Producer
• Major client wins include Sony, Sybase, Hasbro, Autodesk, Siemens, Rail Europe, Pitney Bowes, and more
• Developed, executed and managed BOL’s Channel Partner strategy, leading to successful partnerships with WSS/Omniture, Digital River, Exact Target, Blue Hornet, Stratigent, Red Dot, Covario and others
• Created BOL’s Enterprise sales processes and provided ongoing training to my team
• Developed BOL’s Account Management approach and processes
• Oversaw BOL’s pre-sales lead generation/client education strategy
• Created and launched BOL’s Web analytics approach, methodologies and offering
• Managed massive Web analytics implementation program for over 300 companies in 6 months From May 2003 to December 2008 (5 years 8 months) Manager, Strategic Partnerships @ In this role, I was in charge of managing and growing WSS's strategic, technology, and agency partner channels.
• Managed joint venture with Comscore and supported the joint service, HitBox Benchmarker
• Created and HBX Reseller and Referral Partner Models, Partner Marketing strategy, and pricing models
• Developed an automated account creation process to support partner's ability to create/add accounts on the fly
• Worked closely with Engineering to develop HBX plug ins for various Web/Content Development apps, including Dreamweaver From October 2001 to May 2003 (1 year 8 months) Channel Marketing Analyst @ As part of the Channel Marketing team, I was in charge of managing and optimizing the customer lead generation database, ChannelWave (SFA). Also responsible for custom reporting and analysis including lead quality, sales team/rep performance, and geo/vertical specific performance. From August 2000 to June 2001 (11 months)
B.S. Business Administration, Marketing @ University of Oregon - Charles H. Lundquist College of Business From 1998 to 2000 Santa Clara University From 1995 to 1997 Sunil Bhagwan is skilled in: Team Leadership, Channel, Sales Management, Account Management, Web Analytics, Digital Strategy, PPC, Omniture, Analytics, Online Advertising, SEM, Digital Marketing, Digital Media, SaaS, A/B testing