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Steven Gmelin

eCommercer Sales Team Lead, Walmart Online Grocery

Vice President Digital Sales & Strategy at ALOHA

Ridgefield, Connecticut

Section title

Steven Gmelin's Work Experience


eCommercer Sales Team Lead, Walmart Online Grocery

May 2019 to August 2019

Greater New York City Area


Key Account Manager - Ahold USA (Giant Landover / Stop & Shop Metro Div.)

May 2007 to April 2010

Columbia, MD


Territory Sales Manager

October 2005 to May 2007

Washington D.C. Metro Area

Steven Gmelin's Education

James Madison University

Marketing Information Systems, Marketing/Marketing Management, General

2000 to 2004

James Madison University - College of Business

BS, Marketing Information Systems

2000 to 2004

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About Steven Gmelin's Current Company


Responsible for the PepsiCo Walmart Online Grocery Business (Pepsi Beverages, Frito Lay and Quaker). Walmart Online Grocery (OG) is the largest Food and Beverage eCommerce platform in the US. Leading this business involved building strong internal and customer relationships to streamline communications between the PepsiCo sales organization and the various OG entities. Responsibilities also included content maintenance...

Frequently Asked Questions about Steven Gmelin

What company does Steven Gmelin work for?

Steven Gmelin works for PepsiCo

What is Steven Gmelin's role at PepsiCo?

Steven Gmelin is eCommercer Sales Team Lead, Walmart Online Grocery

What is Steven Gmelin's personal email address?

Steven Gmelin's personal email address is st****[email protected]

What is Steven Gmelin's business email address?

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What is Steven Gmelin's Phone Number?

Steven Gmelin's phone (203) ***-*247

What industry does Steven Gmelin work in?

Steven Gmelin works in the Consumer Goods industry.

About Steven Gmelin

📖 Summary

eCommercer Sales Team Lead, Walmart Online Grocery @ PepsiCo Responsible for the PepsiCo Walmart Online Grocery Business (Pepsi Beverages, Frito Lay and Quaker). Walmart Online Grocery (OG) is the largest Food and Beverage eCommerce platform in the US. Leading this business involved building strong internal and customer relationships to streamline communications between the PepsiCo sales organization and the various OG entities. Responsibilities also included content maintenance and activation plans to drive PepsiCo portfolio. From May 2019 to August 2019 (4 months) Greater New York City AreaKey Account Manager - Ahold USA (Giant Landover / Stop & Shop Metro Div.) @ PepsiCo ♦ Stop & Shop/Giant Landover (Ahold USA - largest regional Grocer in the North-East)♦ Responsible for developing and delivering Annual Operating Plan♦ Owned all sales Forecasting and execution planning with customer field selling organization♦ Created inventory/display tracking system that was rolled out to entire Business Unit ♦ Daily interaction with both front line selling teams as well as customer field leadership♦ Recognized by Ahold USA HQ as a provider best in class communication and service♦ Recipient of 2009 Pepsi A.C.E. Award (Aspire, Commit, Excel) for surpassing Annual Operating Plan targets and objectives♦ Recipient of Pepsi Bottling Group Atlantic Business Unit 2008 “Role Model Award” in recognition of “achieving outstanding business results and performance” From May 2007 to April 2010 (3 years) Columbia, MDTerritory Sales Manager @ PepsiCo ♦ Responsible for large business segment (over $5 million sales) ♦ Staffing and training of entire department♦ Creation of efficient and productive routing solutions for all territories ♦ Controls and Compliance (SOX)♦ Customer service ownership ♦ Working with customers to upgrade equipment realizing sales growth opportunities. From October 2005 to May 2007 (1 year 8 months) Washington D.C. Metro AreaRetail Sales Rep @ PepsiCo ♦ Selling and promoting Pepsi products in both Large Format (Grocery, Mass & Military) and Small Format (Gas, Convenience, Drug) Channels.♦ New account sales and activation♦ Worked in multiple business channels and territories♦ Developed and grew account sales and revenue From August 2004 to September 2005 (1 year 2 months) Washington D.C. Metro AreaHQ Retail Sales & Marketing Intern @ Pepsi Bottling Group HQ ♦ Created and helped implement information systems strategies in the field♦ Strategic projects (Annual Operating Plan) ♦ Worked with AC Nielsen/IRI systems to analyze consumer behavior/activity ♦ Created field selling stories & tools From May 2001 to July 2004 (3 years 3 months) Somers, NYVice President Digital Sales & Strategy @ ALOHA Responsible for driving exponential sales growth in the eCommerce Channel by growing velocities and distribution through existing and new eCommerce partners as well as on Additional responsibilities include managing customer experience, digital marketing, paid social and content. Greater New York City AreaeCommerce Sales Team Lead, @ PepsiCo Spearhead a team of sales managers overseeing PepsiCo business through online platforms including and, providing comprehensive support for the Wal-Mart Online Grocery platform. Coordinated Sales, Supply Chain, Shopper marketing and eCommerce marketing teams to implement cohesive strategies with stakeholder approval. Key Accomplishments:♦ Innovated a best-in-class digital marketing program on♦ Recognized as Walmart eCommerce Supplier of the Year in 2017. From July 2017 to April 2019 (1 year 10 months) Greater New York City AreaDirector of eCommerce Sales, eGrocery @ PepsiCo Developed and implemented sales strategies for eGrocery accounts including Peapod, ShopRite, and FreshDirect. Provided regional account support to drive continuous sales and revenue generation. Directed daily business and AOP sales operations. Collaborated with the PEP UK Team to host ShopRite CEO and Senior Leadership teams on the UK market and customer immersion initiative. Key Accomplishments:♦ Led 2017 JBP planning meetings to ensure objectives and targets were in alignment for 2017. ♦ Appointed as PepsiCo eCommerce representative for the 2016 Consumer Good Forum, Future Leaders Congress in London in 2016.♦ Met and exceeded 2016 sales targets for each KA and cultivated ongoing client relationships to secure PepsiCo’s place as the preferred strategic eCommerce partner. ♦ Established the first eGrocery Playbook eLearning module for the PEP NA DSD teams. From May 2016 to July 2017 (1 year 3 months) New York, NYDirector of Allied Brands @ PepsiCo Oversaw client accounts for allied brands including Muscle Milk, Schweppes Seltzer, Ocean Spray Juice, and Ocean Spray PACt, totaling over $300M in revenue. Facilitated contract negotiations for distribution deals and negotiated favorable terms to ensure continuous retention and profitability. Key Accomplishment:♦ Directed the national launch of Schweppes Seltzer and Ocean Spray PACt Functional Water, overseeing launch planning and communications, customer activations plans and programming, A&M Planning, Activation Tool Development, and outlining budgets. ♦ Created and owned Annual Operating Plan for each allied brand in all retail and food service channels♦ Led account specific planning for each brand, collaborating with national/regional account selling team leads♦ Owned and managed A&M budget for each Brand♦ Responsible for developing all field selling and merchandising strategies and tools From September 2013 to May 2016 (2 years 9 months) White Plains, NYSr Manager, Brand Commercialization Communication @ PepsiCo Collaborate with Brand Teams to develop and implement brand programs, including program details, point of sale, merchandising priorities, incentives, IRCs, and resource allocation. Communicated program details to the field, leveraging the National Playbook in conjunction with field marketing teams. Key Accomplishments:♦ Contributed to the launch of KICKSTART, creating Large Format merchandising programs and IRC value programs. ♦ Developed Secondary 6 and Flavors Programs, encompassing merchandising vehicles, POS, and value. ♦ Built the 2014 LF Grocery National Sell Story for Field Sales Team and RAC Meetings. ♦ Led PBC and Amazon Fresh Strategy including pricing, promotion, assortment, funding, and corporate strategic alignment. From September 2012 to September 2013 (1 year 1 month) Somers, NYKey Account Manager - The Great Atlantic & Pacific Tea Company @ PepsiCo Oversaw client accounts amounting to $80M, including one of the largest regional grocery chains. Spearheaded the Joint Account Call Team and managed relationships and go-to-market strategy with six independent bottlers whilst maintaining cohesive operations for the customer. Led negotiations of pricing, features and promotions, retail architecture, and annual growth contracts. Evaluate syndicated data and category management resources to develop effective customer solutions through compelling sales and merchandising programs. Cultivated strong consumer value through partnering with internal and external manufacturers. Evaluated and enhanced water and New Age category business planning to drive improved facings and SKU’s in POG without incremental slotting. Key Accomplishments:♦ Recognized as Best in Class for work on Moments to Save FSI Account Specific Promotion activation, four times. ♦ Partnered with the NY Mets to create relevant consumer-facing promotions, proven to increase traffic and grow sales. ♦ Overhauled the existing customer merchandising contract into a “pay for performance” contract saving over $1.7M annually whilst yielding 22%+ number of displays to competition. ♦ Streamlined a meal solution strategy with customer deli department, increasing distribution and 400 display fixtures in 100% of stores at no cost. ♦ Recovered over $1M during bankruptcy reconciliation. ♦ Achieved net price per case improvement at over 6% of the target and highest Lipton grocery share growth in the country in 2011. ♦ Received the Pepsi Beverages Company 2010 “Role Model Award” and the “Execution Rockstar” Award from the HQ Grocery Selling team for 2011 Execution Results. From May 2010 to October 2012 (2 years 6 months) Kearny, NJ

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In a nutshell

Steven Gmelin's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 10 month(s)

Steven Gmelin's Willingness to Change Jobs



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