I've combined the editorial side of my brain with the business side of my brain and lead East Coast Publisher Development Sales for Sharethrough, the world's leading native advertising platform.

Strategic Partner Director, Publisher Development @ In a world where banner ads are fading and user experience is paramount, native ads have emerged as the most effective advertising form to engage with users across devices. With Sharethrough for Publishers, publishers can manage their entire native ad strategy, from direct sale prospecting and execution to yield management and network optimization. Our growing list of publishers already include; New York Times, Forbes, People, Time Inc, and USA Today Sports Network. We meticulously filter potential partners based on elements such as the quality of their content and readership and the design and user experience of their website. Check out our work here: http://www.sharethrough.com/sfp/ From August 2012 to Present (3 years 3 months) Greater New York City AreaTrader @ From September 2010 to August 2012 (2 years) New York, New YorkAdvertising Program Producer @ From March 2010 to August 2010 (6 months) New York, New YorkManager, Online Consumer Marketing @ From April 2006 to October 2009 (3 years 7 months) New York, New YorkAssociate Editor @ From December 2003 to April 2006 (2 years 5 months) New York, New YorkArticles Editor @ From 2001 to 2004 (3 years) Editorial Assistant, rollingstone.com @ From 2000 to 2001 (1 year) New York, New YorkIntern @ From June 1998 to August 1999 (1 year 3 months) New York, New York

MBA, Marketing, Business Strategy @ New York University - Leonard N. Stern School of Business From 2005 to 2008 Publishing, The Radcliffe Publishing Course @ Harvard University From 2000 to 2000 BA, English @ College of the Holy Cross From 1996 to 2000 High School Diploma @ Chaminade High School From 1992 to 1996 Green Vale School From 1982 to 1992 Steven Florio is skilled in: Digital Media, New Media, Publishing, Advertising, Social Media, Digital Strategy, Marketing, Digital Marketing, Marketing Strategy, Strategy, Editorial, Copywriting, Content Strategy, Integrated Marketing, Mobile Advertising, Business Strategy, Web Analytics, User Experience, Business Launch, Branded Entertainment, Brand Management, Direct Marketing, Networking, Writing, Business Development, comScore, Content Management, Content Development, Data Analysis, Traffic Analysis, Widgets, Traffic Management, A/B testing, Native, native advertising