Vice President of Marketing @ Cirrus Medical Staffing
University of Central Florida
★ Entrepreneurial, highly influential senior marketing professional with proven track record in driving new revenue in small to medium-sized business, including technology and healthcare start-ups. Outstanding analytical, team leadership, lead generation, product marketing, product management, P&L skills. Unique and widely demonstrated ability to identify and seize untapped business opportunities/uncover actionable insights and monetize through strategic insight combined
★ Entrepreneurial, highly influential senior marketing professional with proven track record in driving new revenue in small to medium-sized business, including technology and healthcare start-ups. Outstanding analytical, team leadership, lead generation, product marketing, product management, P&L skills. Unique and widely demonstrated ability to identify and seize untapped business opportunities/uncover actionable insights and monetize through strategic insight combined with sound tactical, hands-on approaches.
▪ integrated digital marketing initiatives ▪ data analytics ▪ demand generation ▪ communities ▪ social media ▪ recruitment marketing ▪ co-marketing ▪ content development
▌Areas of Expertise ▌
► Integrated Digital Marketing Strategies: Built Cirrus Medical Staffing’s marketing organization from the ground up with focus on integrated digital marketing strategies which successfully differentiated the firm in a highly competitive healthcare employment market. RESULT: 26% CAGR: $15M in 2010 to $30M in 2013, named to Inc. Magazine’s “5,000 Fastest Growing Companies in the US” in 2013.
► Online Content Development & Distribution: Defined and implemented unique online content development process resulting in accelerated organic growth to over 2M unique website visitors in 2013. RESULT: Successful acquisition of online healthcare community by private equity firm(NurseTogether.com).
► Online Community Creation: Established innovative strategic partnerships which generated online content from 150+ key healthcare influencers. RESULT: 1,000+ pieces of content generated annually with no incremental development cost (NurseTogether.com)
► Team Leadership: Accelerated team performance by training, coaching, and leading large teams of content developers which successfully built integrated eLearning, knowledgebase, and classroom content with direct P&L responsibility. RESULT: improved employee productivity and engagement via optimized operational workflow.
Vice President of Marketing @ Go Healthcare Staffing specializes in the recruitment and placement of travel nurses for healthcare facilities across America. With a background of in-depth travel nursing knowledge and experience, the company provides full-service travel nursing solutions for clients, offers 24/7 customer service, flexible assignment duration, and utilizes extensive credentialing and background check services. From April 2015 to Present (9 months) Charlotte, North Carolina AreaVice President of Marketing @ Xcentri, a CEO company, is a full-service staffing firm that centers on people and is committed to finding the fit for our candidates and clients alike.
Xcentri specializes in placing finance, accounting, office support and a variety of other professional disciplines with industry-leading organizations. Xcentri offers a comprehensive approach to staffing requirements, providing permanent, temporary and contract solutions, along with retained and contingency search for senior and executive-level management.
Responsible for the company's overall marketing strategies and initiatives including digital marketing campaigns, SEO/SEM, corporate website development, social media, development of lead generation programs and branding. From August 2014 to Present (1 year 5 months) Charlotte, North Carolina AreaSenior Marketing Consultant, Advisory Board Member @ Boston Web Consultants is an internet marketing consulting company that helps organizations improve their brand awareness and generate more traffic and leads. Boston Web Consultants uses content marketing, SEO, social media and pay-per-click advertising to drive targeted new visitor traffic to your website, converting visitors to leads and improving user engagement and brand affinity. From March 2014 to Present (1 year 10 months) Vice President of Marketing @ ★ Created integrated marketing initiatives across multiple business units for national healthcare staffing firm. Successfully delivered high-impact marketing programs including company rebranding, digital marketing campaigns, online communities, SEO and SEM strategies, corporate website development, social media ecosystems, and development of lead generation programs and partnerships.
▌Key Accomplishments ▌
► Marketing outcomes drove Cirrus Medical Staffing to gain industry recognition and be named to Inc. Magazine’s “5,000 Fastest Growing Companies in the US” in 2013.
► New marketing programs directly resulted in doubling revenue: $15M in 2010 to $30M in 2013.
► Rebuilt the company’s marketing organization from the ground up with focus on integrated digital marketing strategies to successfully differentiate Cirrus in a highly competitive healthcare staffing market.
► NurseTogether.com acquired by Cirrus Medical Staffing in December 2010. Led NurseTogether.com acquisition integration to ensure maximum ROI for lead and revenue generation. From December 2007 to March 2014 (6 years 4 months) Vice President of Marketing, Content and Strategic Partnerships @ ★ Co-founder of one of the industry’s largest and most successful social media professional communities for nurses. Helped lead company through inception, launch, acquisition, and post-acquisition transformation during major economic downturn.
NurseTogether.com acquired by Cirrus Medical Staffing in December 2010.
▌Key Accomplishments ▌
Strategic Marketing and Senior Management:
► Co-developed business plan and co-delivered investor presentations which successfully secured seed investments.
► Defined and implemented unique content development process which accelerated organic growth to over 2.2M unique visitors and an active membership base of over 100,000 RNs in 2013.
► Spearheaded web design and development efforts for versions 1.0-3.0 of website.
► Partnered with founder to successfully secure acquisition by private equity firm (ANSCOR – owner of Cirrus Medical Staffing). Served as main point of contact during due diligence process.
► Created and drove innovative content partnership platform which generated nursing-related website content from 150+ key healthcare influencers resulting in publication of over 1,000 pieces of content annually with no incremental development cost.
► Built “best practices” content development process for author base with focus on engaging SEO-friendly content which accelerated organic growth.
Marketing and Partnerships
► Developed and delivered all marketing initiatives including corporate branding/messaging, marketing materials, presentations, communications and PR.
► Identified and developed a wide variety of integrated, multi-channel B2B co-marketing partnerships which substantially increased traffic and key website metrics at no incremental cost.
► Developed key strategic marketing partnerships resulting in over $200,000 in critical early stage revenue. From October 2007 to December 2010 (3 years 3 months) Senior Director, Worldwide Knowledge Products @ ★ Directed knowledge product development for business unit generating $25M in annual training revenue. Built large team of SMEs and instructional designers to build integrated suite of eLearning, knowledgebase, product documentation, product help system and developer community products.
▌Key Accomplishments ▌
► Increased site membership of Pega’s Global Developer Network by over 400%, while providing application developers rich technical content which accelerated product adoption. Dramatically improved key metrics for site activity and satisfaction.
► Increased number of certified Pega developers worldwide by 250% by creating certification tracks for the Pega Certified Professional Program. Using “best practices” application development processes for customers, partners and employees, program accelerated training revenues and promoted Pega brand loyalty. From January 2005 to August 2007 (2 years 8 months) Sr. Director, Worldwide Education Products @ ★ Headed design, development, and go-to-market strategy of a blended learning curriculum for customer training business generating $50M in annual revenue. Developed distributed team of SMEs and instructional designers responsible for creation of instructor-led and eLearning content with P&L responsibility.
▌Key Accomplishments ▌
► Redesigned curriculum development process which reduced time-to-market by approximately 20%, while increasing developer productivity and decreasing third-party development expenses.
► Grew number of students trained by 10% to over 50,000 students annually worldwide through content delivered in eight languages. From May 2003 to January 2005 (1 year 9 months) Director of Worldwide Curriculum Development and Certification @ ★ Grew product development team for software training business generating over $35M in annual revenue. Built and developed large team of SMEs and instructional designers to create wide-ranging and integrated suite of eLearning, instructor-led courses, and retail technology books with P&L responsibility.
▌Key Accomplishments ▌
► Created course development process which successfully reduced time-to-market and increased developer productivity by approximately 15%, while decreasing reliance on third-party development/expenses From January 2000 to May 2003 (3 years 5 months) Developer Certification Program Manager @ ★ Responsible for the design, development, and go-to-market strategy of the first “Allaire Certified Professional” web developer program as part of Allaire Educational Services P&L. From January 2000 to February 2001 (1 year 2 months) Education Sales Mgr/eLearning Program Mgr @ • Achieved over 200% of telesales team quota ($13.4 M) for $60M annual training business.
• Developed organization’s first eLearning products program; grew revenue from $150K in 1994 to $3.2M. From August 1994 to December 1999 (5 years 5 months)
Bachelor's Degree, Speech Communication, Cum Laude @ Northeastern University From 1983 to 1987 Venture Lab Accelerator Program @ University of Central Florida From 2008 to 2009 Wayland High School, Wayland MA From 1979 to 1983 Steve Curtin is skilled in: Social Media, Online Advertising, Instructor-led Training, Knowledge Base, Healthcare, Strategic Planning, Team Building, Strategic Partnerships, Account Management, Email Marketing, Applicant Tracking Systems, Sales, Lead Generation, E-Learning, Management