Specialties: - Client/account management - Advertising (online and offline) - Marketing strategy and planning - Marketing campaign management - Branding - Direct marketing - Customer acquisition and customer retention - Promotions - Social media - Events / stunts - Competitive analysis - New business acquisition - Marketing budget management - Digital strategy - Digital creative - Digital production

Director of Marketing @ Rally Health, Inc. helps people take an active role in their health care. We use clinical data, customized recommendations, and continual rewards to help consumers make positive lifestyle choices and navigate every touchpoint of the health care continuum. With offices in Washington, D.C., San Francisco, and Chicago, Rally Health features an executive team that has been working to transform the industry since 2010. For more information, go to http://www.RallyHealth.com. From January 2015 to Present (1 year) San Francisco Bay AreaVP, Account Director @ Overall responsibility for managing the following accounts, client relationships, profitability and organic growth: Health Net account • Managed Medicare focused direct marketing campaign garnering a YOY 25% increase in sales and 18% lower CPL • Lead agency efforts for Health Net’s first Affordable Care Act Campaign – geo-targeted campaign within LA market – developed a brand advertising campaign including OOH, viral video, display banners and radio • Brand campaign attained 4% increase in awareness, +9 increase in ad awareness and +15% increase in brand impression • Ongoing management and analysis of brand health metrics LegalZoom.com account • Managed strategy, creative and production of new TV campaign aligned to new brand positioning • Oversaw development of an integrated small businesses targeted campaign, resulting in 16% increase in online sessions), 7% increase in awareness, 700 small business stories shared on Facebook and 325% increase in likes/follows • Spearheaded CRM pilot for attorney subscription plans – resulting in 9% increase in retention Abbott Medical Optics – iLASIK account • Lead pitch team to win the account in 2013 • Developed Gen Y targeted DTC digital pilot campaign for AMO’s iLASIK technology – campaign exceeded all goals and set to continue and expand into 2015 • Campaign included online display advertising, internet radio, pre-roll video all driving to a newly created brand microsite designed to engage and prompt action (find an iLASIk) doctor Former Clients: Public Storage Jenny Craig Callaway Golf Chase Card Services BBQs Galore From October 2006 to January 2015 (8 years 4 months) Account Supervisor @ Xerox Europe • Asked to rejoin Xerox team following account move to RKCR / Y&R • Management, planning and development of Xerox Europe’s largest and most successful brand campaign • Responsible for network co-ordination of 15 European markets’ advertising activities • Strategic planning and implementation of UK campaign including press, posters and online media BT (British Telecommunications) Business • Managed simultaneous launch of three new press/outdoor advertising campaigns in UK • Developed TV commercial to launch BT’s new global positioning • Responsible for global advertising campaign planning and implementation • Management of and responsible for career development of AE • Introduced process for integrating BT’s various agency teams • Maintenance of account financial budgeting, reconciliation and reporting BAE Systems • Part of successful pitch team for BAE Systems and helped forged initial relationships with clients following win • Involved in project to strategically reposition the BAE Systems brand • Project managed creative development and implementation of new brand campaign • Facilitated the creative process for BAE Systems’ advertising at global airshows and defense industry events • Implementation of global advertising activity for all BAE Systems business units From November 2004 to September 2006 (1 year 11 months) London, United KingdomSenior Account Executive @ Star Alliance (airline network) • Responsible for marketing communications planning, development and implementation for a network of 15 international airlines (on and offline campaigns) • Lead account management responsibility for a global campaign to promote Japan as a tourist destination • Managed new Star Alliance carrier communications for both international and US audiences • Maintained relationships with other agencies including media, design and loyalty DM • Responsible for the career development and coaching of two AAEs • Conducted presentations to senior clients of both strategic and creative work (involved extensive travel) From December 2003 to November 2004 (1 year) London, United KingdomAdvertising Manager @ Contract position at the request of Xerox client while at Wunderman London: Advertising Manager • Requested to join client team by Xerox Europe Marketing Communications Director • Management of $30 million European advertising budget, including brand, product positioning and direct response campaigns – utilizing various media • Responsible for strategy development and implementation across a network of 20+ European countries and local communications managers • Close liaison with all business/product groups within Xerox Europe and the US • Manage external relationships with advertising and media agencies • Responsible for central budget management, planning and deployment From April 2003 to December 2003 (9 months) Senior Account Executive @ Xerox Europe • Network co-ordination and implementation of European campaigns (press, outdoor, TV, radio and DM) • Won Cannes Lion Gold for ambient media campaign • Maintained agency network relations and communication across Europe, US and Canada to ensure global best practices and campaign efficiencies • Responsible for financial management of all European campaigns Royal Marsden Cancer Hospital Appeal • Assisted in development of brand proposition for the £30 million RMH appeal • Responsible for competitive creative analysis and presentation to client • Liaison with Planning Dept. in order to define most appropriate targeting strategy From December 1999 to March 2003 (3 years 4 months) London, United KingdomAssistant Account Executive @ Worked on the Clairol Professional and United States Postal Services business. From December 1997 to November 1999 (2 years) Traffic Coordinator @ From October 1997 to December 1997 (3 months)

BA (Hons), Business Administration; marketing option @ De Montfort University