Steve Clarke's enviable knowledge of the fuel card business is key to his Fuel Card Group role. He is responsible for the marketing of eight brands (Dieselink, Bunkercard, Fuel Card Services, The Fuelcard People, Fuelcard Expert, Gulf, Pace & Emo) within the Group. Each of these has its own identity and customer advantages which Steve has to promote to their differing market sectors.
He joined the Group in 2008 to fulfill a straightforward challenge: build an outstanding, profitable fuel card provider, starting from scratch. He had an office, a computer and a telephone - and years of fuel card experience, backed by excellent relationships with all of the major fuel companies.
The organisation he created, The Fuelcard People, is now in its fifth year and one of the best known names in the fuel card sector. Uninterrupted growth soon meant a complete relocation into larger offices, then expansion into additional premises. From a standing start, Steve has built a dedicated, expert team of 25 fuel card professionals, helping tens of thousands of customers with personal service.
Steve Clarke has a firm view on The Fuelcard People's continuing success: "It is not rocket science," he says. "We find out what customers want, then make sure that they get it: unbeatable fuel card choice, impartial expertise, personal service from named account managers and more. Everyone works very hard to deliver exactly what each customer needs in fuel card service, savings and security."
Now, all eight brands within the Fuel Card Group benefit from Steve's expertise.
Specialties: Marketing ( Business to Business )
Account Management
Fuel Card Market
Group Marketing Manager @ Group Marketing Manager for DCC fuel card division, Fuel Card Servcies Limited.
Responsible for all marketing activities, including web, direct mail, edm, social network and PR.
Supporting all the companies brands, including: Fuel Card Services, The Fuel Card People, Dieselink, Bunkercard, Bunkerstock.
Also marketing of fuelcards for our sister companies, Gulf, Pace and Emo. From January 2012 to Present (4 years) Oxford, United KingdomGeneral Manager @ Steve Clarke becomes leader of The Fuelcard People
The Fuelcard People has appointed Steve Clarke general manager to lead it in revolutionising the UK fuel cards market, with its promise to re-invent customer relationships while offering an all-embracing range of different fuel cards from leading brands. Formerly sales and marketing manager for Abbey Fuelcards, he has many years’ experience in the industry.
He said: “We will be reminding the market that fuel cards should be all about service, savings and security. Consistently cheaper diesel and petrol nationwide is important, but it is only the start. A customer calling us always knows exactly which of The Fuelcard People will be helping them, which is how it ought to be. Anonymous call centres should have no place in a service industry.”
The Fuelcard People offers fuel cards from BP, Esso, Shell and Texaco, as well as the popular ReD and Diesel Direct cards. Not being tied to any particular brand or network, it has true independence and can give customers genuinely impartial advice. Its approach is to ask customers what they need, then find something that gives them what they want, rather than pressuring them to accept a compromise product.
Steve Clarke said: “Our fresh approach is already proving popular, with every customer served by a named account manager who can quickly become familiar with their business and its needs. Heavy investment in leading-edge IT systems also allows customers full on-line account access. They can both view current and previous invoices and also track usage in real time, monitoring transactions as they happen rather than having to wait for an invoice. We are here to provide a service — and the key is to remember that people prefer to deal with people, not systems or companies.”
Specialties
Marketing ( Business to Busienss )
Account Management From May 2008 to January 2012 (3 years 9 months) marketing manager @ Was responsible for al the Sales, Marketing, Customer Retension & Customer Services for the company.
Managing the team, Sales & Marketing Budget. From 2002 to 2008 (6 years) commercial manager @ Was responsibel for all the Sales & Marketing functions as well as Logisitcs & warehousing of products in the UK & Eire
Was also responsible for Marketing for Belgium, Neteherland & Luxembourg.
Liasing with factories in USA, Sweden & Germany - to ensure correct stock levels in UK warehouse and prompt direct deliveries to customers and constuction sites in the UK & Eire. From 1995 to 2002 (7 years) commercial manager @ Was responsible for the Management and P&L of the UK commercial flooring division of major German International flooring manufacturer ( formally known as DLW).
Role included management of sales office, supporting external sales force.
Managing logistics from factories in Germany, USa & Sweden.
Management of UK stock of flooring housed in a third party warehouse. From 1995 to 2002 (7 years) Sales Office Manager @ Was responsible for the management of the sales office, producing quotations to customers for automatic door systems to meet individual requirements.
Customers included, B&Q, Sainsbury's, Tesco, M&S, BAA
Supporting the external sales force.
Reporting to the Managing Director. From January 1990 to January 1995 (5 years 1 month)
Kennington Manor From 1975 to 1981 BTech, Institute of Banking @ Kingston College Steve Clarke is skilled in: Account Management, Fuel, Sales Management, New Business Development, Customer Relations, B2B, Operations Management, Transportation, Marketing Strategy, Budgeting, Marketing Management, Public Relations, Business Strategy, Customer Service, Budgets
Websites:
http://www.fuelcardservices.co.uk,
http://www.fuelcardservices.com/news/,
http://www.thefuelcardpeople.co.uk/blog/