Passionate, driven leader focused on the advocacy and implementation of creative analytical solutions tackling enterprise problems. Experienced liaison between the front-line and executives, with the ability to transform complex data science into actionable recommendations. Frontrunner in building data products through collaborative, agile analytics. Strong foundation in data story-telling, machine learning, and data solutions, with a commitment to enhance the customer experience and increase the organization’s competitive advantage.
Capabilities include:
• Data science, machine learning, leadership, teamwork, analytics strategy, data products.
• SQL, Aster, Hive, SAS Suite, Tableau, Teradata, ArcGIS, R, SPSS, Datameer, Linux.
• SAS certified statistical business analyst, predictive modeler, and programmer.
Sr. Data Analyst, Enterprise Analytics @ From July 2014 to Present (1 year 2 months) Charlotte Area, North CarolinaAdvanced Analytics Advocate @ • Spreading the word about all things "analytics" in an attempt to de-mystify their use and complexity. • Exploring advanced analytics implementations and how gamification can deliver culture-changing shifts to new areas. • www.ninjalytix.com From March 2013 to August 2014 (1 year 6 months) Charlotte, North Carolina AreaAnalytic Consultant @ • Collaborated with fortune 500 clients from media, telecom, and retail industries to quickly learn their business objectives and develop analytical strategies aligned to client goals and needs • Generate actionable, data-driven insights through customized analytic solutions and predictive modeling implementations for segmentation, customer churn reduction, payback risk, and target marketing advertising. • Managed and lead multiple large-scale and ad-hoc analysis to identify important customer behaviors and trends. • Used statistical packages, R and SAS, to create scalable and efficient automated processes for model development, validation, and implementation. • Reviewed relavent metrics with clients to determine risks and opportunities from past campaign success and develop future plans to improve ROI and lift by targeting key customers. From March 2014 to July 2014 (5 months) Charlotte, North Carolina AreaMarketing Database Analyst & Consultant @ • Responsible for assisting clients in all aspects of marketing analytics and collaborated with stakeholders to deliver data-driven strategies and campaigns across all channels that define and stimulate customer behavior. • Partnered with client leaders and analysts to conceptualize marketing expectations and translated them into appropriate analytical approaches which resulted in competitive, actionable solutions and recommendations. • Provided guidance to customers on analysis and success metrics related to Coremetrics web traffic patterns, DOE campaigns, and segmentation profiling derived from internal and external data sources. • Built and expanded on client CRM and customer insight systems with integration from other sources to allow for a “one complete story” across multiple lines of business. • Leverage large relational and non-relational systems to manipulate data, investigate data problems, and build analysis to improve response rates, design tests, and increase customer activity lift to drive marketing margin. • Combined multiple technologies including SAS, Teradata, Tableau, etc., into eay-to-use customer analytic dashboards and snapshots that provided real-time, competitive understandings of customer behavior. From May 2013 to March 2014 (11 months) Charlotte, North Carolina AreaM.S. Graduate in Advanced Analytics @ Relevant coursework includes Time Series and Forecasting, Optimization, Data Mining, Text Mining, Survival Analysis, Customer Analytics, Geospatial Data Analytics, Financial Risk Analytics, Web Analytics. GE Energy (Atlanta, GA) Team Practicum • Served as technical lead of practicum for GE Energy, assessing the availability and accuracy of sourcing data to measure and estimate supplier performance and cost out opportunities using KPIs and analytics. From June 2012 to May 2013 (1 year) Raleigh-Durham, North Carolina AreaData Analyst @ • Implemented EMR system solutions for North Carolina’s largest managed care organization and clients, providing essential Medicaid and state-funded behavioral health plans across 25 counties. • Worked with team of developers to drive growth and define project scopes and limitations during a complete IT infrastructure overhaul and Business Intelligence framework installation. • Served as intermediary between client partners and IT to transform customer requirements into simple system solutions on an ad-hoc basis. • Compiled database system and procedure evaluations to use as a source of information and guidance for senior developers and upper management. • Enhanced automation of inefficient ETL workflows and SQL scripts reducing downtime between BI processes. • Created and reviewed system visualizations for isolating procedural bottlenecks and inefficient processes. From January 2012 to August 2012 (8 months) Kannapolis, NCTask Order Manager/Database Analyst @ • Lead the development and promotion of an anti-terrorism inventory management system that centralized the allocation of over $85 million in assets and stimulated collaboration across 30+ units nationwide. • Provided total asset visibility metrics and recapitalization recommendations to senior stakeholders that redistributed $12 million in unused equipment. • Networked and liased with all station commands and end users to establish powerful cross-unit relationships which reduced divisional asset costs and expedited assets to mission-critical operations. • Drafted an innovative pilot program that would leverage QR code technology and establish the foundation for a dynamic mission driven asset-to-personnel configuration management system. • Developed and analyzed complex SQL scripts and expanded the front-end web application with versatile functionality based on the .Net framework and multiple C#, JavaScript, and JQuery APIs. From August 2010 to January 2012 (1 year 6 months) Elizabeth City, NCTechnical Analyst @ • Collaborated with change management and business process committees to develop procedural documentation for aircraft and equipment maintenance transitioning across 5 multiple product lines and divisions. • Coordinated with subject matter experts and stakeholders to ensure change validation and quality assurance of publications in accordance with Coast Guard standards. • Managed and organized the status and assignments of team members and projects for various aircraft conversions and personnel equipment revisions. • Facilitated and streamlined the production of Flight Manuals, Process Guides, and Engineering Diagrams using XML/XLST software. From March 2010 to August 2010 (6 months) Elizabeth City, NCSupply Analyst @ • Reevaluated and improved logistic procedures with vital analytical capabilities for the Coast Guard H-65 Special Projects Team, including over $15 million in aviation inventory and 90+ aircraft. • Proposed and established an aircraft inventory management SQL database, to reduce logistical inaccuracies and inventory loss. • Analyzed discrepancies in business rules, shipment history, procurement data, and forecasts to determine efficient and effective procedures for system users and management. • Provided quantitative metrics, inventory forecasting, and consumption trends to project management. • Oversaw inventory database maintenance and improvements with the use of SQL and VB.Net. From July 2008 to March 2010 (1 year 9 months) Elizabeth City, NC
M.S., Analytics, Advanced Analytics @ North Carolina State University From 2012 to 2013 B.S., Business Administration @ Elizabeth City State University From 2004 to 2009