A smart and commercially creative, customer-focused senior executive with over 20 years experience developing markets and managing revenue to deliver profitable growth.
Track record of improving business performance in complex and competitive markets, managing brands and their reputation, and creating joint ventures and strategic partnerships to drive improvement and change.
I have joined The CEO Forum Group to drive the next phase of growth and relevance of this unique peer-group briefing and networking services business.
Specialties: strategic planning, sales & marketing, distribution planning, brand management, public relations, government relations, sponsorships, corporate affairs, operational management, industrial relations, cost management, general management
Director - International CEO Forum @ Founded in 1990, The CEO Forum Group provides peer group services for senior executives in multinational companies operating in Australia, and publishing activities focused on CEOs.
The CEO Forum Group’s primary activity in Australia is the International CEO Forum, the leading business briefing service and network for some 330 CEOs heading up the Australian operations of international companies. The CEO Forum Group also operates the International CFO Forum and International HR Directors Forum, which are briefing services and peer networks for the CFOs and HR Directors heading up the finance and HR functions in Australian subsidiaries.
CEO Forum Group’s publishing activities include www.ceoforum.com.au, a content-rich website specifically designed for CEOs, and CEO Forum, a bi-annual magazine examining management issues facing CEOs in Australia. From October 2013 to Present (2 years 3 months) Sydney, AustraliaInterim CCO @ Interim assignment covering the commercial role for Fiji Airways whilst a new CEO was sought. From June 2013 to October 2013 (5 months) FijiCommercial Consultant @ Providing Commercial Consulting and Interim Leadership & Management
• Aviation management consultancy providing high level, practical and effective airline & related industry solutions. A major assignment was a sales re-organisation and performance review & recommendations for a major SEAsian carrier to turnaround sales performance.
• Travel Management supply-chain consultancy optimising travel & entertainment strategic procurement and reducing costs.
• Online hybrid corporate/travel management business review - early-phase business required supplier strategy and direction
• Travel wholesaler – Strategic Business Positioning Review, with customer segmentation & distribution recommendations From June 2010 to October 2013 (3 years 5 months) Head of Commercial @ Skywest Airlines (Australia) Pty is Western Australia’s premier regional airline servicing both competitive and regulated routes, in addition to providing FIFO charter services to the resources industry. Skywest was 100% acquired by Virgin Australia Group of Airlines in March 2013.
Overall responsible for the airlines revenue, yield, network selection, route development, sales, marketing, distribution including e-commerce, corporate affairs and product development. From November 2012 to February 2013 (4 months) Vice President @ Overall responsibilities for Emirates Group business activities in Australia, including airline, cargo, ground handling and other associated companies including Emirates Holidays, Emirates Destination & Leisure Management (Wolgan Valley resort) and Emirates Leisure Retail (hospitality).
Delivered business growth of over 50% over 3 years from approx A$600m turnover to exceed A$1bn by 2010. Increased Emirates market share to become 3rd largest international airline servicing Australia. Provided leadership to 350 staff across 15 work sites. Interacted with multiple agencies to achieve strategic and tactical goals including engaging in high-level regulatory and government liaison.
Simultaneous roles and positions: -
Chairman - Board of Airline Representatives Australia (2005-2009)
Director – Emirates Leisure Retail Australia (2007-2010)
Aviation Advisor – TTF Australia (Peak industry lobby group - 2008-2010)
Council Member – Sydney Symphony Orchestra (2008-2010) From January 2007 to May 2010 (3 years 5 months) Country Manager Australia/NZ @ Responsibility for all of United Airlines business and activities in Australia/New Zealand. Included managing business through September 11th/2001 terrorist attacks (United aircraft were involved) and the collapse of alliance partner Ansett Australia airline at the same time.
* Developed strategic relationship with Virgin Blue (announced June '02) against backdrop of significant internal resistance & external economic challenges
* Implemented re-organisation of management team, sales & marketing function, and airport operations through Chapter 11 bankruptcy.
* Negotiated Enterprise agreements as well as outsourcing with relevant Australian unions
* Chaired Star Alliance Australia Steering Committee for 4 years, including liaising with competition authorities (ACCC) to gain approval for coordinated corporate pricing. From September 2001 to December 2006 (5 years 4 months) Country Manager NZ @ Responsibility for all of United Airlines business and activities in New Zealand From November 1999 to September 2001 (1 year 11 months) Marketing Manager @ Responsibility for all of United Airlines UK marketing activity including planning, defining and implementing the UK marketing plan.
Treasurer of UK Star Alliance Sales & Marketing Committee, involving development and implementation of UK strategy for the global Star Alliance brand. Interfaced with airline strategy committees on UK Star Alliance brand development. From May 1997 to October 1999 (2 years 6 months) Manager @ Responsible for the performance of United Vacations (in-house tour operator) as a separate company and profit centre for United Airlines UK. From February 1995 to May 1997 (2 years 4 months) Sales and Special Events Manager @ From January 1993 to January 1995 (2 years 1 month)
Master of Business Administration (M.B.A.), Business, Distinction @ London Business School From 1998 to 2000 Diploma, Marketing @ Chartered Institute of Marketing From 1994 to 1995 Bachelor of Arts (B.A.) (Honours), Geography, 2;1 @ University of Cambridge From 1984 to 1987 4 A levels, 2 S levels, 10 O levels @ Sevenoaks School, Sevenoaks, Kent From 1976 to 1983 Stephen Pearse is skilled in: Strategic Alliances, Brand Management, Strategy, Operations Management, Airlines, Management, Business Development, Pricing, Business Planning, Strategic Partnerships, Business Travel, Commercial Aviation, Leadership, Sales, International Business