Accomplished business and marketing leader with extensive experience in retail, foodservice, QSR and consumer package goods marketing. Experience in strategy development and providing marketing direction for business growth and innovation, with excellent people development, strategic vision and problem solving skills. Proven results increasing sales and profits. Strong financial management and cross functional team leadership skills

Vice President of Marketing @ Led successful repositioning of 45 year old iconic regional brand. Identified key consumer insights and relevant brand points of differentiation to better define and contemporize the brand. Rebrand of all marketing elements to fully integrate the new brand promise across every consumer touch point. Responsible for strategic planning through execution including agency management, creative development, media, advertising, menu management, pricing, promotions and social media. Led advertising agency review and selection process. Leadership of advertising creative strategy to execution for TV, radio, print, out of home, point of sale, promotion, social media, emarketing and other marketing media. Oversee all franchisee strategic marketing, media, promotional and partnership plans. Successfully led new product development initiatives from concept development, qualitative and quantitative market research, in-market testing, launch plans to system wide roll-out. Overhauled and defined pricing strategy to increase market competitiveness resulting in positive EBITDA impact From October 2013 to Present (2 years 2 months) Senior Director of Marketing @ Strategic leadership in total marketing plan analysis, development and execution. Leadership of advertising and marketing creative strategy to execution for TV, radio, print, out of home, point of sale, promotion, social media, emarketing, market research and other marketing media. Launched innovative digital media marketing plan to increase social presence among Millennials. Negotiated and led strategic management of multiple sports sponsorship including Dallas Cowboys, Dallas Mavericks, Texas Rangers and Kansas City Royals. From November 2009 to April 2013 (3 years 6 months) Senior Brand Manager @ Developed and executed market specific annual marketing plans, significantly exceeding plan objective and goals. Plan included strategy to localize brand, gain significant trial and grow sales and market share through integrated TV advertising, public relations, event marketing and consumer promotions. Hired, trained and managed 55 local activation representatives. Additionally, led and coordinated local sales force in support of special programs. Led total company annual marketing plan development across every channel of the organization (brand, grocery, B2B, retail). Responsible for marketing of the largest revenue and profit generating channel of the company resulting in consistent yearly superior growth. Key leadership role in redefining and evolving Community Coffee brand positioning. Contemporized Community Coffee brand in coffee house, restaurant, hotel, convenience store and office channels by rebranding marketing programs/elements. Developed a new coffee house store concept and build-out plan. Developed and launched successful new coffeehouse and convenience store innovations leveraging key consumer insights. Led advertising campaign development from creative strategy through production of radio, print, direct marketing and point of sale campaigns in support of annual coffee house and foodservice plans. Hired, developed and coached multiple brand managers. Developed first post analysis methodology, process and evaluation criteria for Coffee House and Coffee Service Divisions marketing initiatives. From November 2003 to November 2009 (6 years 1 month) Marketing Communications Manager @ Developed and coordinated strategic marketing communications plans for video, data and digital telephone products. Responsibilities included development of media plans and production of TV, radio, print and direct mail. Planned and placed print and outdoor advertising. Wrote, executed, tracked and analyzed results of quarterly marketing acquisition campaigns. Supervised creative and media plan development of acquisition and retention programs. Acted as project manager for sponsorship opportunities. Evaluated proposals and provided sponsorship recommendations and execution. From November 2000 to April 2003 (2 years 6 months) Account Executive @ Worked with account team in the daily management of advertising projects for largest Advertising Agency in Louisiana. Responsible for the strategy, planning, development and execution of advertising campaigns for multiple large clients including Cox Communications, Elmer Candy Corporation, Baumer Foods, and the New Orleans Jazz & Heritage Festival. Wrote creative strategy pieces and presented creative recommendations to client. Formulated media strategy and evaluated media decisions. Coordinated projects with production, Public Relations, traffic, accounting and media departments to provide highest quality service. Conducted research studies on relevant advertising issues. Analyzed and measured results of various advertising programs. From November 1995 to January 1999 (3 years 3 months)

Bachelor of Arts (B.A.), Marketing @ Tulane University From 1991 to 1995 Stella Molina is skilled in: Advertising, Marketing, Marketing Strategy, Customer Insight, Market Planning, Integrated Marketing, New Product Development, Product and Package Innovation, Market Research, Consumer Packaged Goods Marketing, Leadership, Strategy, Retail, Cross-functional Team Leadership, Marketing Communications