Award-winning Senior Marketing Executive with 15+ years’ experience in corporate and start-up environments. A top performer with success designing/implementing multi-faceted global strategies to develop/grow business opportunities for industry leading companies. Deep experience in developing brands, creating content that tells the company story, utilizing PR strategies, acquiring customers, co-marketing, event management, and media placement to grow market positions in highly competitive markets. • Doubled year-over-year media impressions at both Looxcie and Weebly and secured placements in the Wall Street Journal, USA Today, TechCrunch, PCMag.com and more. • Launched first ever U.S. Zoosk TV campaign and grew the brand awareness and revenue 4X. • Led team in Looxcie seasonal holiday media push that resulted in gift guide coverage in USA Today, The Talk TV show, Entertainment Weekly, CNET, Financial Times and more. • Re-launched social media strategy at Looxcie and saw 2X increase in Facebook followers and 3X increase in Twitter followers. • Managed the creative and production of 27 TV spots for 12 countries and brought the project in at 8% under budget. • Saved EarthLink over $1MM in print costs/year by negotiating a quarterly print bid for insert channel. Special Skills: Direct Marketing / Public Relations / Brand Management / Agency - Vendor - Client Relations / Content Development (Videos/TV, Radio, Print, Direct Mail, Inserts, OOH, Banner Ads, Emails, Sales Collateral) / Customer Acquisition / New Product Launches / Sales Incentives / Project Management / Media Strategies & Placement / Social Media / Partner Marketing & Co-Branding / Testing Methodologies / Acquisition Marketing / Direct Mail Campaigns / Competitive Analysis / Integrated Marketing Programs / Event Planning & Management / Marketing Communications / Product Marketing / Strategic Communications / Print Production / B2C / B2B

Marketing and Communications Consultant @ From December 2014 to Present (1 year 1 month) Director, Offline Acquisitions & PR @ • Led offline marketing efforts (TV, radio) from end-to-end including strategy, execution and analysis. Developed test strategies with opportunities for scaling later on. • Sourced, developed, negotiated and managed the day-to-day relationships with agencies to meet company goals. • Successfully managed PR agency to develop strategic communications plans to develop campaigns, launch products, create press materials/narratives, begin analyst outreach, build thought leaders, and execute on events that started the company down the path of building brand and corporate awareness. • Leveraged communications expertise (PR/AR/messaging), to double the year-over-year impressions and positioning within media coverage through media relations activities at local and national levels, and with print, radio, and broadcast outlets. • Managed team PR efforts for iPad launch. Coverage picked up in over 200+ places with 138MM impressions including interviews with TechCrunch, PC Magazine and Forrester. • Introduced a brand awareness survey to begin to measure aided/unaided awareness, messaging and competitive share of voice over time. From February 2014 to November 2014 (10 months) Director of Marketing Communications & PR @ • Primary tactical owner for marketing related initiatives, including: market awareness creation (through traditional media, media relations and social media), advertising, branding, media and analyst relations, collateral development (sales/customer), product/service roll outs, emails, event planning/management, and analytics. • Established the brand platform for both the consumer and enterprise divisions, including category and product positioning, messaging, and creative direction. Understand what it takes to effectively message to different audiences and make sure that all communications and creative materials extend and strengthen the brand. • Managed the day-to-day relationship with the PR agency to develop and implement consumer/enterprise brand communication strategies that expanded and deepened audience and market shares, and increased overall revenues. Doubled the year-over-year impressions, and drove national broadcast and online media coverage, including: Wall Street Journal, Huffington Post, TechCrunch, Maxim, Extra, and more. • Led team in Looxcie seasonal holiday media push that resulted in gift guide coverage in USA Today, The Talk TV show, Entertainment Weekly, CNET, Financial Times and more. • Created 7 versions of a brand/retail video and managed all aspects of the creative development and production. This was a massive project that shot video in Costa Rica, San Diego, and Austin. • Oversaw the daily social media campaign strategy. Re-launched the complete strategy from new creative designs to the daily messaging strategies in order to maximize consumer engagement. Saw a 2X increase in Facebook followers and 3X increase in Twitter followers. • Developed and executed radio and CPA TV tests. Worked with agencies to manage the creative, media plan, and overall strategy. • Planned and headed the participation in consumer/enterprise big events (CES, Pepcom, CEBIT, etc.) from registration to wrap-up for tradeshows and showcases. From September 2012 to January 2014 (1 year 5 months) Director of Marketing @ • Developed and launched offline marketing plans in key country markets, to grow membership and sales cost effectively while meeting ROI goals. • Responsible for defining the overall Zoosk brand voice, value propositions, competitive positioning, and brand guidelines. Made sure that all creative materials and messaging strengthened the consideration and adoption of the brand. • Extensive hands-on experience producing and implementing go-to-market campaigns including local and national DRTV/TV, radio, outdoor, and print campaigns. Always looked for things to test in order to increase the efficiencies and profitability for Zoosk. • Managed the development and production of creative for 27 TV spots for 12 countries and brought the project in at 8% under budget. • Maintained positive and strategic relationships with key media, creative and research agencies. Managing the day-to-day relationships including media buying, creative development and production. • Introduced and managed quarterly brand awareness surveys in select countries to measure the growth in brand awareness (unaided and aided), intent, recommendation, marketing messaging, and competitor share of voice over time. • Negotiated, maintained, and tracked the offline marketing budget. From July 2010 to January 2012 (1 year 7 months) Senior Marketing Manager @ • Managed the strategy, creative, media buying, and production for customer acquisition campaigns that successfully drove targeted traffic to the Zoosk consumer website through marketing investment across TV, radio, print and outdoor offline channels while delivering significant new and returning subscribers across the globe. • Launched first ever U.S. Zoosk TV campaign and grew the brand awareness 4X. Developed and managed every piece of the campaign from start to finish. Sourced the creative and media buying agencies. Worked with the creative agency on the creative brief, messaging, creative direction, and TV spot production. Managed the media agency TV buy strategy. Key player in successfully getting Zoosk on the path to build brand awareness, intent and recommendation over time. From December 2009 to June 2010 (7 months) Senior Marketing Manager @ • Senior level direct marketer with a track record of successfully building and executing marketing programs and strategic account development in support of all EarthLink/PeoplePC related channels partners. • Worked effectively with both internal and external partners and resources to ensure that partner specific marketing plans were developed and executed to drive incremental subscriber growth across all product lines. • Developed strategic briefs for partner agencies and managed overall program timelines; executed partner marketing requests from internal partners through provided resources. Including campaigns for product launches, direct marketing (direct response TV, direct mail, online banner ads, print ads, emails, and retail CD sleeves), tradeshows, and both sales and incentive materials for the call centers. • Showed extensive track record of developing and fortifying business relationships across multiple organizational lines, resulting in increased revenue and market share. • Worked hand-in-hand with sales team and call centers to create customized sales tools (presentations, training materials, cheat sheets, etc.) that set the team up for success in hitting goals. • Showed a demonstrated ability to design and analyze direct response marketing programs using fundamental A/B testing platforms across direct mail, print and online marketing campaigns. These efforts grew channel-driven customer acquisitions for PeoplePC Division from 20K to 530K annually and increased channel sales revenue contribution over 40%, totaling $410MM revenue annually. From September 2006 to April 2009 (2 years 8 months) Channel Marketing Manager @ • Managed marketing and execution of strategic account development support for all EarthLink and PeoplePC related channels, including Affinity, Retail, Call Center and Major Account partners. • Served as a brand-advocate, ensuring all channel marketing materials extend and strengthen the PeoplePC and EarthLink brands. • Worked closely with the channel sales organization in uncovering and evaluating new business opportunities. • Grew the insert channel with our partner agencies from scratch. We sent out hundreds of creative versions, totaling over 300MM+ inserts a year, which delivered more than 25K+ new subscribers a year. Managed the direction of the overall program, creative, testing strategy, and the print production. Negotiated quarterly print bid that saved over $1MM in the first year alone. • Worked extensively on marketing programs targeting the 50+ market and understand what it takes to successfully market to this audience. • Demonstrated ability to design and analyze direct response marketing programs using fundamental A/B testing platforms across direct mail, print and insert channel. From April 2005 to August 2006 (1 year 5 months) Account Executive @ • Managed and grew HBO/Cinemax products (brands) with existing accounts in a mid-sized Comcast region comprised of multiple systems and secondary media markets that represented $30M in HBO/Cinemax revenue. • Developed/implemented annual multi-tiered product/brand marketing programs, including consumer advertising, direct marketing (direct mail, radio, print ads, direct response TV, inserts and telemarketing), local/national tradeshows, public relations and sales promotion activities to grow and retain the HBO/Cinemax business through a consultative sales approach. • Created marketing content and sell-in materials for marketing campaigns as well as managing the print production of projects as needed. • Key player in turning around five-state territory, gaining 40K HBO subscribers in two months to hit goal. San Francisco HBO office was behind year-end goals. Played leading role on task force developing key turnaround incentive. Collaborated with graphic designer, HBO legal department and local printer to deliver collateral materials in three weeks. Identified electronics wholesaler, negotiated price of prizes, and created/managed fulfillment process • Led team product launch of multiple branded channels of HBO/Cinemax and On Demand services. Taking care of everything from overall launch strategies, to creating marketing collateral, and training sales teams. • Organized and led the participation in local/national industry events. Managing from start to finish the development and delivery for all logistical needs, including: creative, booth set up/tear down, marketing materials, staffing, giveaways, and more. • Designed and conducted a variety of interactive training modules to enhance customer service representative prospecting skills, follow-up capabilities, account retention and up-selling techniques. From May 2003 to December 2004 (1 year 8 months) Account Services Executive / Manager of Administration @ • Coordinated all aspects of projects both internally and externally to ensure that schedules and budgets were met and objectives achieved. • Analyzed my local markets to look for growth opportunities, as well as to troubleshoot any challenges getting in the way of successfully growing the business. • Managed the development and implementation of both local and national direct mail campaigns for the SF Office. • Created/managed promotional sales incentive programs for third-party sales force, to drive incremental sales above 'business as usual'. Worked with the creative agency, outside vendors and printers to ensure delivery of materials. • Designed executive and management systems and tailored financial and subscriber reporting systems to meet Senior Management needs. • Developed financial tracking system for SF Office. • Trained staff on processes, in-house computer programs, and acted as an office resource. • Coordinated/worked affiliate events and PR screenings. From May 2001 to April 2003 (2 years) Account Services Executive @ From April 1996 to April 2001 (5 years 1 month) Account Associate @ From April 1994 to March 1996 (2 years) Campaign Coordinator @ From April 1992 to March 1994 (2 years)

Bachelor of Arts, Psychology @ San Francisco State University Stacey Finkel is skilled in: Direct Marketing, Integrated Marketing, Marketing Strategy, Advertising, Marketing Communications, Marketing, Creative Direction, Direct Mail, Strategic Partnerships, Public Relations, Strategy, Account Management, Leadership, Management, CRM