Head of Online Analytics and Insight @ From November 2014 to Present (1 year 2 months) London, United KingdomDirector of Strategy and Loyalty Marketing @ - Led brand strategy and customer insight function - Led Mothercare’s ‘Customer Relationship Management’ (CRM). Relaunched Mothercare’s reward club; led team which created a new single customer view database and marketing platform,...
Head of Online Analytics and Insight @ From November 2014 to Present (1 year 2 months) London, United KingdomDirector of Strategy and Loyalty Marketing @ - Led brand strategy and customer insight function - Led Mothercare’s ‘Customer Relationship Management’ (CRM). Relaunched Mothercare’s reward club; led team which created a new single customer view database and marketing platform, introduced new targeted email and mail campaigns and implemented nationwide store roll-out of electronic receipts. Winner: The Digitals 2014 (Retail category); 2014 Digital Entrepreneur Awards for Most Creative Use of Technology. Shortlisted: 2014 BT Retail Award for Digital Excellence; Direct Marketing Association Awards for Retail, Best Customer Journey and Best Use of Technology; eConsultancy Awards for Retail and Innovative New Technology. From November 2010 to October 2014 (4 years) Engagement Manager @ Managed consulting projects at leading consumer and financial services companies on issues including strategy, marketing, sales and operations. Selected on first cohort of the firm’s Global Rotation Programme for top performers, spending 8 months in San Francisco and 6 months in Mumbai. Example projects: - Brand portfolio and growth strategy: developed Indian growth strategy for a global beverage company including analysing portfolio and brands in light of consumer trends and insight - Growth strategy: evaluated options to grow internet sales for an online auto insurer in the US in the light of consumer attitudes to auto insurance - Strategic planning: supported a global financial institution to set up a strategic planning process in response to the financial crisis. Coordinated process for all business units and over 20 project teams - Global restructuring: designed post-merger salesforce for a global B2B media company From 2006 to November 2010 (4 years) Policy Analyst @ Worked with senior civil servants to analyse performance and initiate change. Projects included developing the strategy for London, and recommending how to turn around neighbourhoods of persistent deprivation From 2003 to 2004 (1 year) Business Analyst @ From 2000 to 2002 (2 years) Editor, Feedback Magazine @ From 1999 to 2000 (1 year) MBA, Baker scholar (top 5% of class) @ Harvard Business School From 2004 to 2006 BA Hons, English Literature, 1:1 @ University of Cambridge From 1996 to 1999
Head of Online Analytics and Insight
November 2014 to Present
London, United Kingdom
Director of Strategy and Loyalty Marketing
November 2010 to October 2014
2006 to November 2010
Prime Minister's Strategy Unit, Cabinet Office
2003 to 2004
McKinsey & Company
2000 to 2002
Food & Drink Federation
Editor, Feedback Magazine
1999 to 2000
What company does Sophie Craig) work for?
Sophie Craig) works for John Lewis
What is Sophie Craig)'s role at John Lewis?
Sophie Craig) is Head of Online Analytics and Insight
What industry does Sophie Craig) work in?
Sophie Craig) works in the industry.
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