I am a digital business professional with over 15 years of experience in various management and leadership roles. I am a leader with excellent track record in delivering business results, in both growth and efficiencies, as well as leading highly skilled professionals and their teams. I am comfortable in restructuring teams and leading through turbulent times. Technology is not a threat to me, it is an opportunity and integral part of modern digital or omnichannel business. I don’t pretend to know it all but I do know how to get it done with right people and right partners.

Head of Digital Experience @ From September 2014 to Present (1 year 2 months) Helsingborg, SwedenHead of eCommerce, ikea.com, part of Multichannel tranformation @ • Heading the global business development of eCommerce - 30+ markets. Aggressive growth agenda, sales and market share. Triple digit growth achieved to date. • Member of the Multichannel strategy development, leading the Multichannel consumer journey development. • Digital operations development. • Member of the company wide Multichannel Programme. From October 2012 to Present (3 years 1 month) Helsingborg, SwedenDirector, Digital Channels @ • Completed a global web development and deployment project for all 70 markets. • Responsible of 1B visitors annually. • Have been leading the development and deployment of global Nokia online stores - first B2C stores in Nokia. • Have set up operating model for Nokia online stores and digital business. • Achieved time to market increase from weeks to hours in digital channels • Implemented digital channels strategy across the different touch points (web, mobile, SMS, Email, search, social, online stores and retail). • Implemented Intelligent Targeting capability to achieve a sharp conversion rate growth. • Have created a vision to Nokia on how to bring digital and physical retail together to optimize consumer journey and ultimately generate more sales. • Have led the IT system procurement from business side: CMS and online sales platform selection process – pre planning, purchase, evaluation, ramp up and deployment. • Run global digital marketing and sales operations in 70 markets from headquarters to local office. • Have been able to keep the team of highly professional individuals and their teams motivated and exceeding targets through turbulent Nokia environment. • Have been coaching and mentoring many individuals in different parts of the organization. • Extensive team structuring experience as well as change management operations. • Annual budget responsibility 20M+ From January 2010 to October 2012 (2 years 10 months) Espoo, FinlandDirector, Online Sales and Marketing @ Responsible of the overall development of nokia.com accross different business groups within Nokia. Main achievements include: 1) nokia.com global deployment to 68 markets (global consolidation of platforms and UI 2) Global operational process deployed 3) Online store consumer experience 4) Central translation process 5) New CMS selection for site renewal targeted to 2011-2011 From June 2006 to December 2009 (3 years 7 months) Online Marketing Manager - Mobile Phones Europe @ Worked as an online marketing manager at Nokia Mobile Phones business unit. Responsible of product launches and campaigns online as well as well as site development and search engine programs. From January 2006 to June 2006 (6 months) Marketing Manager - B2B @ Worked as a marketing manager at Nokia Enterprise Solutions. Responsible of digital marketing, CRM programs, partner extranet, product launhches and campaigns. This is over the course of 5 years of the job. Role was partly global, partly EMEA. From January 2000 to December 2005 (6 years)

Bachelors Honours Degree, Marketing and Economics @ De Haagse Hogeschool / The Hague University of Applied Sciences From 1996 to 2000 Boston University Questrom School of BusinessSingapore, France, Marketing/Marketing Management, General @ INSEADUniversity of Pennsylvania - The Wharton School Sonja Wilson is skilled in: Digital marketing, Digital Channels, Online Lead Generation, Online Communications, Digital Media, Marketing Strategy, Marketing Communications, Social Media Marketing, Operational Excellence, Localization, Website Localization, Global Marketing, Global Management, System Deployment, Agile Methodologies, Agile Project Management, SEO, Change Management, Culture Change, Lead Change, Behavioural Change, Content Management, Content Strategy, Web Content, Content Development, Enterprise Content..., CRM, Digital Marketing