Program Product Manager @ Responsibilities: • Managing range of projects in scope of marketing infrastructure program, while working as a product manager for specific products in development. • Communication with stakeholders and business users, gathering feedback and requirements, conducting regular training sessions. • Providing a vision of products development according to market research and my online advertising expertise, maintaining products backlogs. • Working as agile coach, inspiring to follow agile and scrum. • Working closely with development team members, refining requirements. • Controlling products development quality, correspondence to requirements, documentation. • Removing process bottlenecks. Escalating and resolving issues, risk identification. • Regular reporting to management, planning resources distribution between projects. Key achievements: • Suggested and implemented strategic products roadmap, which allowed reaching marketing business objectives (setting goals, priorities). • Successfully completed number of powerful and high load marketing software products. • Practically used big data and hit revenue goals. From December 2014 to Present (1 year 1 month) Part-time Product Development and Online Advertising Consultant @ Part time consultative role in LuckyPrice has been interesting and challenging experience about product development and investor relations for startups. My main accomplishment here has been that I have suggested and helped implementing a data-related part of the project, which has lead to success. From November 2013 to April 2015 (1 year 6 months) UkraineProgram Manager | Business Development @ Epom is an ad serving company and an ad network. At Epom I gained valuable experience and a lot of knowledge about new advertising tehnologies. I have complete a number of tasks including: RTB • Assisted project manager with tasks for RTB functionality. Used JIRA, Confluence, etc. • Co-written several versions of Epom's RTB specification, started from scratch. Advanced my skills in creating mockups, etc. • Managed the development of long-term business relationships with 50+ RTB partners, evaluated business impact of each partnership and helped product manager to prioritize tasks in backlog. Negotiated the terms and signed the agreements. Participated in international advertising events. • Technically supported all of RTB integrations, troubleshooting logs. Also has been in account of continous business negotiations. • Cooperated with testing and development teams in process of testing integrations on staging and advancing RTB algorithms. • Suggested a successful business model for cooperation of integrated DSPs and Epom network clients. • Managed networks' accounts with RTB, made demos, and assisted with ad operations. Provided technical support and advice how to increase revenues from RTB. • Organized financial side of RTB in cooperation with accountants and analytics department. • Negotiated with several DMPs and integrated aidata DMP to Epom. • By the end of my work, revenue increased by 300% • Reported to C-level management, and company owners. Created presentations, plans. Retargeting and Gaming: • Managed online ads for Epom Market retargting campaigns • Has been in account of CPM, CPA, CPC gaming advertising campaigns. International business development. Tutorials and Training Juniors: Suggested an idea and developed study program for courses to educate young advertising specialists: advertising fundamentals, ad management, ad operations. From November 2013 to December 2014 (1 year 2 months) Senior Project Manager @ Sales and communication between client and the team. Clearly negotiated which result is expected on each stage of the project. Organized promotion activities for small business and brands. Search engine optimization, managed online ads, and trained account managers. Management of social media marketing activity, creating effective strategy, analyzing results, creating reports. We have complete the number of projects related to creating web-sites and applications for social networks. From December 2012 to November 2013 (1 year) UkraineProject Manager | Online Marketing Specialist @ SEO specialist, Social media advertising, online ad management, content creation and editing. Developing and implementing online marketing plans and projects. Allocating the marketing budget to the digital campaigns due to digital marketing plan. Developing online marketing strategies, analytics and KPIs. Monthly online marketing insights and presentation. From 2009 to 2012 (3 years)

Bachelor's degree, Mathematical Statistics and Probability @ Kyiv National Taras Shevchenko University From 2003 to 2008 Sofia Pogrebynska, CSM, CSPO is skilled in: Online Marketing, Online Advertising, Kanban, Scrum, Ad Serving, RTB, Ad Networks, Social Media Marketing, Market Research, Negotiation, Strategic Planning, SEO, Project Management, Start-ups, Advertising Operations