Account Director at Merkle supporting Airbnb
San Francisco, California
Email Marketing Manager @ From December 2014 to Present (1 year 1 month) Founder and President @ • Design and sew bow ties for men and women that are sold online and distributed to retailers. • Organize photo shoots with photographers and models. • Manage website content to keep all products and design current, and develop product...
Email Marketing Manager @ From December 2014 to Present (1 year 1 month) Founder and President @ • Design and sew bow ties for men and women that are sold online and distributed to retailers. • Organize photo shoots with photographers and models. • Manage website content to keep all products and design current, and develop product description for listings. • Utilize social media outlets such as Tumblr, Facebook, Pinterest and Twitter for marketing efforts, and track web analytics via Google Analytics. From April 2011 to Present (4 years 9 months) Marketing Manager @ • Devised marketing strategies and manage the promotional schedule for the financial publication, which has an audience of over 850,000 newsletter subscribers • Lead the daily marketing process and campaign launches from initial code creation to final approvals Wrote and edited promotional materials, including internal and externals ads, and dedicated emails • Launched and maintained an order form abandonment series, which brought in over $1 million net revenue in 6 months • Created and coordinated an ongoing welcome email gauntlet series to effectively market to new subscribers • Maintained relationships, schedules and budgets for external marketing efforts • Gathered and analyzed marketing data and trends weekly From February 2013 to October 2014 (1 year 9 months) Traffic Coordinator and Writer @ • Oversaw creative projects and met with customers, created project proposals, and ensured time management and organization for all internal and external projects, from initial design concept to final print product. • Prepared internal communications for Human Resources, including benefits communications and internal messaging, global town hall presentations, and managing, writing and editing Grace Visions & Values, Grace’s global newsletter. • Wrote and edited external communications materials, including product sheets, brochures and advertisements for the business segments, the Annual Report and fact sheets for Investor Relations, and press releases for Media relations. • Coordinated, prepared and wrote for the company’s global E-newsletter, which is distributed two to three times a week via Constant Contact, an email marketing company. • Content management for the Corporate and Communications Team Sharepoint sites. • Coordinated and implemented a strategy for an Environment Health & Safety campaign, which increased safety awareness within the company by 14% in 2011. From January 2011 to February 2013 (2 years 2 months) Director of Public Relations @ • Responsible for hiring and overseeing a group of ten individuals with designated roles. • Prepared marketing schedule and materials for other departments in the Student Government Association. • Organized social and informative events, as well as public forums, in order to reach out to students. From August 2009 to May 2011 (1 year 10 months) Assistant to the Coordinator @ • Systematized paper documents into electronic form. • Researched, gathered and documented data to contribute to weekly projects. From August 2010 to January 2011 (6 months) Journalism Intern @ • Edited, wrote and provided feedback on daily news articles used for print newspapers and online subscribers. From February 2010 to May 2010 (4 months) Marketing Intern-Project Coordinator @ • Researched, prepared and organized on-campus events while working actively with designers on promotional materials. • Worked closely with various UMBC departments; provided communication insights into promoting events and increasing awareness levels; targeted key audiences with customized messaging. • Helped prepare a video as a viral marketing project for IDfive, a web and communications design firm. From August 2008 to February 2010 (1 year 7 months) Sales Associate @ • Worked energetically in a fast paced, diverse environment while consistently exceeding monthly sales goals. • Kept track of store records and provided excellent customer satisfaction when working single shifts. • Implemented industry knowledge to fulfill customer needs; including, finding the appropriate pair of sunglasses, repairing damaged sunglasses and answering any questions. From August 2007 to February 2010 (2 years 7 months) Marketing Intern @ • Wrote and edited blogs, articles and newsletters. • Interviewed clients and compiled information used to videotape and write case studies for the web site. • Conducted research for various projects, including: prospective clients and donation/volunteer opportunities. From June 2009 to September 2009 (4 months) Marketing Intern @ • Brainstormed marketing strategies in order to increase clientele and update/maintain client database. • Composed, organized and prepared weekly direct mail campaigns facing strict deadlines. • Contributed ideas to enhance the outcome of monthly newsletters. • Attended various networking events in order to develop company awareness to business owners and potential clients. From September 2008 to January 2009 (5 months) BA, Media and Communication Studies, Journalism @ University of Maryland Baltimore County From 2007 to 2011 Silva Yousefian is skilled in: Mac OS X, PC, InDesign, Photoshop, Illustrator, Microsoft Office, Constant Contact, Twitter, Facebook, LinkedIn, Graphic Design, OS X, Google Analytics, Adobe Creative Suite, Social Media
OrderUp
Email Marketing Manager
December 2014 to Present
Bow Tie Co.
Founder and President
April 2011 to Present
Wall Street Daily
Marketing Manager
February 2013 to October 2014
W.R. Grace & Co.
Traffic Coordinator and Writer
January 2011 to February 2013
UMBC Student Government Association
Director of Public Relations
August 2009 to May 2011
Commonvision
Assistant to the Coordinator
August 2010 to January 2011
CTK Czech News Agency
Journalism Intern
February 2010 to May 2010
Office of Student Life
Marketing Intern-Project Coordinator
August 2008 to February 2010
Sunglass Hut
Sales Associate
August 2007 to February 2010
Blue Sky Factory
Marketing Intern
June 2009 to September 2009
Go Beyond IT
Marketing Intern
September 2008 to January 2009
What company does Silva Yousefian work for?
Silva Yousefian works for OrderUp
What is Silva Yousefian's role at OrderUp?
Silva Yousefian is Email Marketing Manager
What industry does Silva Yousefian work in?
Silva Yousefian works in the Publishing industry.
Who are Silva Yousefian's colleagues?
Silva Yousefian's colleagues are Gina DeWalls, Troy Ihlanfeldt, Matthew Lederman, Alexis Sanders, David Nelson, Tina Kerr, Govardhan Katireddy, Lindsey Schneider, Max Bernstein, and Erick Freligh
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Silva Yousefian's Social Media Links
www.bowtie...