Shwen brings over a decade of experience in digital strategy, social media and pharmaceutical marketing/communications, both on the client-side and at leading agencies, and across consumer and professional verticals. In his various professional roles, he has served as:
PRACTICE LEAD:
Leading the digital/social practice, building the team and growing business; establishing new partnerships, services and IP; developing integrated organizational workflows.
GLOBAL CONSULTANT:
Advising teams and clients across the globe, including UK/EU, Latin America, and Asia.
INNOVATOR:
Developing and implementing creative new (digital) services; identifying and establishing partnership opportunities; working closely with health-tech startups and e-Patient influencers.
THOUGHT LEADER:
Meeting with internal leadership and digital/marketing/legal/etc. teams to present expert opinion and identify digital/social media needs; regularly featured in industry conferences and publications.
Shwen is a well regarded pioneer in Digital Health and Social Pharma, who was recently recognized as a “Top 40 Healthcare Transformer” by MM&M (2015). He has played chairing roles at Digital Pharma East since 2009 (including Social Innovation Day in 2014) and ALI’s “Social Media and Multi-Channel Marketing for Pharma” since 2013.
He also sits on a a number of advisory boards, including: Google (Healthcare), South by Southwest (SXSW), Digital Health Coalition and Medical, Marketing and Media, among others.
Shwen’s experience was forged on the "client-side" of pharma, where he was directly involved in over three Rx brand launches during his 7 year tenure inside pharma, as well as the commercialization of a company as it prepared to market and sell its first drug.
Shwen further honed and refined his skills as a digital strategist and social media thought leader on the agency-side, where he has worked with most of the top 10 global biopharmaceutical companies, mid-sized organizations and startups.
Director, Digital Customer Insights | Digital Health Technologies & Data Sciences @ From October 2015 to Present (3 months) Associate Director, Global Digital Customer Engagement @ From March 2015 to October 2015 (8 months) VP/Group Director of Social Strategy @ From May 2014 to February 2015 (10 months) Greater New York City AreaFounder and Host @ From 2010 to 2015 (5 years) Chief Digital Officer @ From April 2013 to May 2014 (1 year 2 months) Greater New York City AreaVP, Digital Health @ From May 2011 to April 2013 (2 years) Lead, Digital Strategy and Social Media (Marketing) @ From July 2008 to May 2011 (2 years 11 months) Senior Manager, Marketing Communications @ From November 2005 to July 2008 (2 years 9 months) Web Producer and Scientific Editor @ From March 2004 to October 2005 (1 year 8 months) Project Manager, Knowledge Resource Network (KRN) @ From November 2002 to October 2003 (1 year) Research Technician @ From January 1999 to September 1999 (9 months)
Candidate for PhD @ University of Cambridge From 1999 to 2004 B.S. (Suma cum Laude) @ Northeastern University From 1995 to 1998 Shwen Gwee is skilled in: Pharmaceutical Industry, Social Media, Product Launch, Social Media Marketing, Healthcare, Web Strategy, CME, Business Strategy, Sales, Market Planning, Biotechnology, Marketing Communications, Strategy, New Media, Integrated Marketing