Associate Director of Strategic Analytics, Rice Annual Fund at Rice University
Houston, Texas
Associate Director of Strategic Analytics, Rice Annual Fund @ Rice University Houston, TexasManager - Business Analytics @ Mattress Firm From April 2018 to January 2019 (10 months) Houston, Texas AreaBusiness Analytics @ Mattress Firm From January 2017 to March 2018 (1 year 3 months) Account Service Intern @ SicolaMartin Worked side-by-side with Account Service mentors on projects...
Associate Director of Strategic Analytics, Rice Annual Fund @ Rice University Houston, TexasManager - Business Analytics @ Mattress Firm From April 2018 to January 2019 (10 months) Houston, Texas AreaBusiness Analytics @ Mattress Firm From January 2017 to March 2018 (1 year 3 months) Account Service Intern @ SicolaMartin Worked side-by-side with Account Service mentors on projects for the McLane, Co account. From June 2009 to August 2009 (3 months) Analytics Manager, Sephora inside JCPenney @ SEPHORA Served as the analytics point of contact for the Sephora inside JCPenney team, managing customer insights while supporting the evolution of SiJCP marketing programsResponsibilities included:- Analyzing marketing performance metrics and synthesizing into actionable insights across channels including: email, direct mail, events, in-store and other new and emerging marketing channels- Working with cross-functional partners within Sephora and JCPenney on ongoing analysis of client behavior, brand performance, and industry trends to dive into the drivers of business performance- Leveraging customer analytics using SAS/SQL to develop marketing goals and strategies on frequency, retention and registration- Other analyses included: category and brand deep dives to drive merchandising strategies, prestige beauty market share, geographic competitive landscape analysis, email tests and targeting From December 2013 to January 2017 (3 years 2 months) San Francisco Bay AreaBusiness Strategy Analyst - Chase Offers @ JPMorgan Chase Worked across multiple functional teams to solve complex problems and implementation issues critical to the new Chase Offers businessResponsibilities included:- Maintaining financial and operational business models for reporting and forecasting purposes- Supporting ad-hoc project management to drive key strategic business priorities- Contributing to the optimization of the sales team incentive compensation plan and managing adjustments that arose from the acquisition- Working with executive team to develop a pricing model utilized by the Chase Offers sales team From February 2013 to December 2013 (11 months) San Francisco Bay AreaMarket Strategy Analyst @ Bloomspot.com acquired by JPMorgan Chase Bloomspot is a leader in the local offers space, providing a platform for customers seeking to discover local merchants. Responsibilities included:- Working to optimize revenue potential of daily offers based on research of consumer behavior and purchasing patterns. - Executing ongoing analysis using SQL and excel to identify successful offer characteristics and articulated findings and action items to sales team and company executives.- Managing consumer insight analysis efforts for Bloomspot’s Los Angeles, San Diego, Houston and Travel markets. From July 2011 to February 2013 (1 year 8 months) San Francisco Bay AreaResearch Associate @ Beyond Analytics Beyond International (formerly Context Analytics) Analytics uses a combination of technology and human analysts to measure, report and track brand reputations for technology and healthcare clients.Responsibilities included:-Delivering and presenting high quality client-based analytics reports on a quarterly and monthly basis -Working on multiple reports simultaneously with strict deadlines for clients including Cisco Systems, Sprint-Nextel, Amgen, Abbott, Genentech, and Visa From July 2010 to July 2011 (1 year 1 month) San Francisco Bay AreaIntern @ Digitas Participated in a mentorship/immersion program that detailed the cross-capability work that goes into digital advertising, including Media, Account Planning, Marketing, Delivery Management, Strategy & Analysis, and Creative. Collaborated within a group of peers and Digitas mentors to create a high level digital campaign for a relevant brand. From November 2009 to November 2009 (1 month) Intern @ Global Fluency • Performed public relations market research for various end clients in the technology industry • Compiled research on relevant media resources for end clients use From June 2008 to August 2008 (3 months)
Rice University
Associate Director of Strategic Analytics, Rice Annual Fund
Houston, Texas
Mattress Firm
Manager - Business Analytics
April 2018 to January 2019
Houston, Texas Area
Mattress Firm
Business Analytics
January 2017 to March 2018
SicolaMartin
Account Service Intern
June 2009 to August 2009
SEPHORA
Analytics Manager, Sephora inside JCPenney
December 2013 to January 2017
San Francisco Bay Area
JPMorgan Chase
Business Strategy Analyst - Chase Offers
February 2013 to December 2013
San Francisco Bay Area
Bloomspot.com acquired by JPMorgan Chase
Market Strategy Analyst
July 2011 to February 2013
San Francisco Bay Area
Beyond Analytics
Research Associate
July 2010 to July 2011
San Francisco Bay Area
Digitas
Intern
November 2009 to November 2009
Global Fluency
Intern
June 2008 to August 2008
What company does Sheena McCarthy work for?
Sheena McCarthy works for Rice University
What is Sheena McCarthy's role at Rice University?
Sheena McCarthy is Associate Director of Strategic Analytics, Rice Annual Fund
What industry does Sheena McCarthy work in?
Sheena McCarthy works in the Higher Education industry.
Who are Sheena McCarthy's colleagues?
Sheena McCarthy's colleagues are Mark Westman, Lana Dia, Anna Nicholas, Nyssa Blake, Hiroko Sato, Alexandre Borracha, Carla Nassif, Martin St-Pierre, Trever McWilson, and Justine Demirdjian
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