Social Media and Content Marketing Coordinator-ShoeDazzle @ ● Monitor and create content for Facebook, Pinterest, Instagram and other social media channels, and support the Social Media Managing Editor with Twitter content. ● Support the Social Media Managing Editor to establish consistency of message across multiple networks ● Coordinate content for the ShoeDazzle Blog ● Drive growth of social audiences by making content engaging and sharable. ● Assist Social Media Manager in development of comprehensive editorial calendar, aligning social media plan with Marketing, Merchandising initiatives. ● Utilize performance metrics for channels to determine what works and optimize content based on analytics. ● Under the direction of the Social Media Managing Editor and key internal stakeholders incorporate social media into marketing campaigns, events, lead generation, and PR programs and launches. ● Monitor and present best practices and emerging trends within the digital / social space. ● Work with the Social Media Manager to brainstorm, create and implement social initiatives for engaging, nurturing, and growing the company’s social sphere of users. ● Collaborate with Creative Team to continually evolve and upgrade social media content to meet goals and be at the forefront of digital marketing. ● Contribute to the development of social media strategy From January 2013 to Present (3 years) Greater Los Angeles AreaSocial Media Marketing/Manager @ • Update statuses via Facebook and Twitter to entice customers • Perform research to determine target audience and develop best plan to reach audience • Create and monitor online ads based on a targeted scheme to generate buzz • Analyze data derived from different ad campaigns and develop conclusions to determine best customer reach • Create email blasts for special promotions and deals • Management (1/05-1/07): Managed diverse team of twenty in fast-paced environment. Responsible for screening potential candidates for employment and training new employees. • Developed new packing system based on line formation to improve speed and efficiency of orders. • Financial recording/reporting From January 2007 to Present (9 years) PR Assistant for Palms Springs International Film Festival ‘13 @ • Assist Senior Director and Staff of BWR with on-site event preparation for annual Film Festival • Assist with Red Carpet preparation-including setting up proper placement for Media • Assist with check-in for Media • Escort Celebrities down Red Carpet From January 2013 to January 2013 (1 month) Social Event Director/Assistant @ Plan, organize, and implement weekly social events for three separate Apartment Communities Formulate creative and innovative ideas for social events Act as hostess and director of events Perform necessary preparations, including shopping and set up Create monthly calendar and fliers Develop and manage appropriate budget for events. Ability to gain best possible results using cost-efficient methods Responsible for developing and monitoring Craigslist advertisement for potential renters Responsible for community monthly Magazine/Newsletter Assist Community Manager at three different properties with daily activities: answering phones, filing, writing letters to tenants, addressing the needs of tenants Assist Community Manager with rent roll and preparing deposits Act as manager-on-duty when manager is not present From January 2012 to September 2012 (9 months) Student Assistant @ Responsible for assisting the needs of Associate VP, Assistant to VP, and Student Services staff of 100+ employees General office duties: filing, mailing, answering phones, emailing staff Running errands and data entry Perform time-conscious projects Greet and assist with questions in Information Booth at lobby of Student Services Center Customer service for Student Services Center From July 2011 to December 2011 (6 months) Intern @ Responsible for assisting with planning and executing events General office duties: answering phones, filing, mailing, and making phone calls Responsible for maintaining and updating databases of 200+ Responsible for researching and reaching out to potential vendors and maintaining company relationships with vendors Assisted with meeting clients’ needs at events to ensure event satisfaction Financial reporting and recording From June 2009 to August 2009 (3 months)

BS, Business Administration; Marketing @ San Jose State University From 2007 to 2011 Shayla Williams is skilled in: Self Starter, Customer Relations, Customer Service, Team Leadership, Event Management, Event Planning, Microsoft Office, Filemaker Pro, Mac OS X, POS, Creative Concept Development, Problem Solving, Able To Work Under Pressure, Team Building, Team Management