Shawn Dennis's Email Addresses & Phone Numbers

📖 Summary

Vice President, Global Co-Brand Partnerships @ MasterCard Brokered alliances between marguee merchants and financial institutions to grow MasterCard share of the global co-brand multi-purpose card market. From April 1997 to June 2003 (6 years 3 months) purchase, NYVice President Corporate Alliances @ Universal Studios Hollywood Developed and grew revenue and committed marketing support packages for the Universal Studios Theme Park division, tripling the number of corporate sponsors at both Universal Studios Hollywood and Universal Studios Florida over 5 years. From April 1989 to April 1998 (9 years 1 month) Universal City, CaliforniaBoard Member @ GoldieBlox, Inc. Greater Los Angeles AreaBoard Member @ Wisconsin School of Business Board member for the University of Wisconsin school of business in their Consumer Products and Brand Management specialty, supporting full time students, advising and teaching. Madison, Wisconsin AreaNational Board Member, Chair of the Marketing and Communications Committee @ American Heart Association National Board Member, Chair of the Marketing and Communications Committee, Chair of the Brain Health and Healthy Aging task force, Chair of the Youth eSports Task Force, Member of the Business Insights Commitee Dallas/Fort Worth AreaEVP / Head of Brand and Franchise Development / Senior Strategic Business Leader @ DreamWorks Animation DREAMWORKS ANIMATION, INC. – Glendale, CA October 2012 – PresentDrive business development, expansion, and sustainability by guiding, influencing, and directing launch of new content brands, film/TV franchises, and ancillary businesses. Formulate business growth, playbook, and global retail activation plans for all franchises and characters across every business unit. > Partnered with company President to strategize, sell-in, and launch DreamWorks Television, a world-class global TV content business, growing television revenue to $60M annually and addressing decline in theatrical revenues.> Introduced franchise story mapping approach and led creation of five-year content plan projected to deliver five times more consumer touchpoints and extend engagement globally.> Launched branded children’s content platform for IKEA stores worldwide by combining DreamWorks’ storytelling power with consumer insights to develop IKEA’s children’s product, publishing, and content.> Established consistent brand positioning across the top 20 franchises worldwide.> Relaunched acquired nostalgia brands/IP to attain new sustainable, profitable revenue growth. From November 2012 to January 2017 (4 years 3 months) GlendaleCMO, SVP Marketing - Managing all Marketing, Product Development & Publishing @ American Girl MATTEL: AMERICAN GIRL CO. – Middleton, WI January 2008 – October 2012Senior Vice President/CMO – Marketing, Product Development and PublishingDirected marketing, product development, and book/magazine publishing to drive business growth in highly competitive market and challenging retail environment with changing demographics and rising operational costs.> Doubled topline revenue growth in five years and improved profitability nearly threefold to highest of any Mattel subsidiary highest margin in the toy industry, and CAGR operating profit of 8% despite global economic recession, escalating supplier costs, and declining toy market.> Expanded retail footprint from three flagship stores at 20K SF each to more than 20 stores with three unique models of 8K, 10K, and 15K-18K SF.> Grew digital engagement fivefold and digital reach to 20M+.> Drove 26% year-over-year increase in catalog profitability, achieving rank as #1 consumer catalog. > Boosted annual website traffic more than 30% to 68M+ visitors with 33%+ increase in sales conversions. From January 2008 to September 2012 (4 years 9 months) Madison, Wisconsin AreaVice President Global Marketing @ Dell DELL INC. – Round Rock, TX February 2005 – January 2008Vice President, Global Brand Strategy and Worldwide MarketingDirected all global B2B marketing, brand management, and marketing communications in the face of rising Apple brand loyalty. Provided consumer insights for B2B and B2C markets. Guided creation of cohesive messaging for advertising, direct mail, catalog, promotions, entertainment, and events worldwide.> Jumpstarted strategic recreation of brand value proposition.> Achieved 110% of revenue goals and 130% of profit targets for first two years.> Innovated and launched the company’s first global enterprise-focused advertising campaign to target large business sector, “Pure Dell.”> Aligned creative approach across four media/advertising agencies, while delivering more than $10M in annual cost savings.> Created and launched a partnership with Dell’s developers as the company’s first foray into crowd sourcing. From January 2005 to December 2007 (3 years) Round Rock, TexasVice President and CMO, Marketing @ National Football League NFL (NATIONAL FOOTBALL LEAGUE), INC. – New York, NY April 2003 – January 2005Chief Marketing Officer (CMO)Held full P&L responsibility for direct to consumer (D2C) e-commerce revenue from NFLShop.com and team/league branded consumer products. Led media planning/management and creative execution for $190M annual broadcast media schedules with partners including ABC, CBS, ESPN, and FOX. Reported to Commissioner and 32 NFL team owners.> Grew annual revenue fourfold from $12.5M to $50M+.> Boosted LifeTime fan value 170%. > Spearheaded launch of NFL “Extra Points” Visa credit card that became the nation’s fastest growing sports co-brand credit card program, exceeding cardholder and spend forecasts by 20%+ in the first year.> Built brand equity with 15% increase in viewership for season opener.> Targeted previously ignored demographic that represented more than 40% of NFL game viewership by creating and launching NFL Women’s Program. From April 2003 to December 2005 (2 years 9 months) Greater New York City AreaPresident @ GoldieBlox, Inc. Girl power multimedia company, GoldieBlox, has named Shawn Dennis as its President. Based out of the company's Los Angeles office, Dennis will work side by side with CEO and Founder Debbie Sterling as GoldieBlox scales beyond a toy company into a global franchise that spans entertainment, digital media and consumer products. Dennis will oversee expanded revenue, product, entertainment, licensing and strategic partnerships for the brand. From March 2018 to April 2019 (1 year 2 months) Greater Los Angeles AreaMember Of The Board Of Advisors @ WomensVCFund II https://www.womensvcfund.com/team/ Portland, Oregon Metropolitan AreaBoard Member @ The Gaud-Hammer Gaming Group Atlantic City, New JerseyAdvisory Board Member @ TOCA Football From August 2019 to May 2020 (10 months) Costa Mesa, CaliforniaVenture Partner @ Listen Ventures Chicago, Illinois, United StatesAdjunct Professor @ Wisconsin School of Business Madison, Wisconsin, United States