Growth Operating Partner, CMO, Digital, eCommerce, Brand Strategy, Amazon, General Manager, Board Member, Advisor
New York City Metropolitan Area
Consulting Project Manager @ Oliver Wyman From August 1993 to May 1997 (3 years 10 months) Board Member @ Criteo Criteo (NASDAQ: CRTO) is the global leader in digital performance advertising and compiles hundreds of billions of dollars of actual sales data via an unmatched network of global publishers. In 2015, the company served 710Bn ads and...
Consulting Project Manager @ Oliver Wyman From August 1993 to May 1997 (3 years 10 months) Board Member @ Criteo Criteo (NASDAQ: CRTO) is the global leader in digital performance advertising and compiles hundreds of billions of dollars of actual sales data via an unmatched network of global publishers. In 2015, the company served 710Bn ads and analyzed $430Bn of sales transactions. Criteo makes sense of digital user behavior -- across any device -- to deliver relevant, personalized ads based on predictive intelligence that drive incremental sales. Criteo has 2,200 employees in 30 worldwide offices across the Americas, EMEA, and APAC. It is headquartered in both Paris and New York City and serves 13,000 clients worldwide. From March 2016 to May 2019 (3 years 3 months) Chief Marketing Officer @ Freshly Inc. Led all aspects of the marketing mix: brand building, acquisition, retention (CRM, customer journey), site (web/app), PR, social media, TV, OOH, audio, partnerships, and creative services (design, copy, photo/video production) including customer service. Created brand book and updated style guide to align and elevate brand look, feel, and voice. Constructed Freshly brand fundamentals. Diversified marketing channels, increasing the number of new customers acquired via lead gen, refer-a-friend, affiliates and SEM by +18ppt.Increased customer satisfaction levels to a 95% average by overhauling order management policies and by reducing customer service response times for email and chat by over 90% to best-in-class levels. Added new contact channels (proactive chat, text, push notifications). Trustpilot reviews increased by over 40% to an 8.6 out of 10.Owned demand generation (S&OP, financial plan). Delivered topline acceleration. Increased retention by over 50% in 6 months while doubling NPS by harnessing the voice of the customer. Grew returning customers by over 70% and increased LTV/CAC ratio. Increased email campaigns and revenue by over 200% per week. Drove digital product feature development and roadmap (web/app/CX). Oversaw customer segmentation/research and rigorous analytics to inform actions and pivots (A/B testing, rewinds). Created brand awareness and brand clarity methodology and protocol. Supported menu and new product development and innovation. Mined customer insights and created robust concepting, optimization and naming survey testing practice and methodology.Built and recruited top talent for marketing and customer service teams to rapidly scale. Member of Freshly Executive Leadership Team (reported to CEO). Internal architect (people, processes, planning). From April 2017 to March 2018 (1 year) New York, New YorkChief Marketing Officer and eCommerce Development @ Melissa & Doug, LLC Oversaw global brand strategy, brand development, brand marketing, content marketing, performance marketing (B2C and B2B), PR, social media, CRM, digital operations, packaging, creative services (design, copy, photography, videography) and branding at retail point-of-sale. Led B2C eCommerce end-to-end including the platform (led migration from Kibo to Salesforce Commerce Cloud in 2016), product, front-end design, merchandising, digital operations, and the site roadmap for MelissaAndDoug.com. Supported eCommerce development for B2B, working with Amazon and leading omni-channel retailers. Was a member of Melissa & Doug Executive Leadership Team. About Melissa & Doug. Our mission is to provide a launchpad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose. From September 2015 to April 2017 (1 year 8 months) Wilton, ConnecticutSVP, eCommerce, NA @ Ralph Lauren Led eCommerce site RalphLauren.com for NA including the Ralph Lauren, Polo, Lauren, and Denim & Supply brands.Oversaw eCommerce operations including merchandising, planning, marketing, digital operations, finance, fulfillment, customer service, and product. Created and launched a merchandising operations capability. Re-engineered digital operations, customer service and fulfillment SLA's. Drove strategy, planning, and execution across Women, Men, Children, Baby and Home selection. Set site roadmap for product innovation including Omni-channel, service innovation, and productivity initiatives. Launched over 25+ onsite improvements in under a year and increased profitability by more than 200bps. Member of Ralph Lauren Global Digital and CIEM Leadership Team. Senior sponsor for global re-platform project. From December 2014 to September 2015 (10 months) New York, New YorkCategory Brand Development Director, Frozen Novelties North America @ Unilever Started as the Senior Brand Building Director, Refrigerated Spreads. Oversaw $1Bn+ spreads and private label food portfolio with a category team of 11 direct reports and 25+ individuals. Identified $250MM of new growth drivers. Served as member of NA Talent Board, Brand Board, Commodity Pricing Team, and Spreads Americas Category Team. Championed new positioning for I Can't Believe It's Not Butter driving penetration +210bps and record market share (+80bps). Won Silver Grand Prix, Global Nutrition, WOMMA Bronze, and was a Silver SABRE nominee. In the summer of 2011, moved to the Brand Development Global Refreshment organization to oversee NA. Oversaw Popsicle, Klondike, and Good Humor. Launched Yosicle, Klondike Choco Tacos, York, and Mounds Good Humor Bars. Member of Unilever Ice Cream Global Leadership Team ($9Bn global business). From June 2009 to September 2011 (2 years 4 months) Englewood Cliffs, NJDirector of Marketing @ Mondelēz International Led $1Bn powdered beverage category with P&L responsibility. Directed 13 professionals and a 35+ person category team. Oversaw Crystal Light, Kool-Aid and Country Time. Developed 3-year plan levering new market structure learnings, disruptive innovation, and shelf reinvention. Member of Global Refreshment Beverage Committee. Won a Passion in Marketing award in 2008 (1 of only 3 KFNA marketers recognized). Was selected and cast in a Post Grape Nuts TV commercial while working in Kraft's Cereal Division. From August 1999 to June 2009 (9 years 11 months) Operating Partner, Growth @ Stride Consumer Partners Operating Partner with a focus on growth including brand strategy, performance marketing, ecommerce, customer insights, audience segmentation, go-to-market strategy, digital and physical retail activation, community building, new product innovation, digital product design including web and app, UX/UI, customer marketing, retention analytics, automated marketing tools and technology, org design, and customer journey analysis and experience. Stride Consumer is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands.Founded in 2019 by a passionate group of experienced and successful investor-operators, our unique approach brings together a fully integrated team of successful investors working alongside seasoned operators to assist high-growth and disruptive consumer products and services businesses to hit their stride.Stride: a step or stage in progress toward a goal; to walk with long decisive steps in a purposeful direction; to overcome an obstacle. Every person has a unique stride, no two are identical. Similarly each brand has its own story, personality and approach. Together, we support our partners on their journey as they take decisive steps toward delivering on their vision.During our time together in private equity, the Stride Consumer team has had the pleasure of working side by side with the founders and teams of Brew Dr, drybar, Essentia, First Aid Beauty, Jeni’s Splendid Ice Creams, Simms Fishing Products, Tatcha, Urban Decay, and Yasso. All are dynamic, distinctive, beloved brands which became amazing success stories.We focus on the following areas of expertise:Food & BeverageBeauty & Personal CareActive LifestyleMulti-unit Consumer ServicesDirect-to-ConsumerWe provide Growth Equity with flexibility in stage and structure and investments ranging from $10 to $150 million of equity in minority or majority transactions. Greater BostonOperating Partner, Brand Strategy, Marketing, and Ecommerce @ Castanea Partners Operating Partner focused on growth including brand strategy, digital and traditional marketing, performance, e-commerce, lifecycle marketing, marketing automation tools, innovation, go-to-market approach and execution. Partner with portfolio companies and internal deal teams to drive brand building as well as organization design and talent development/ recruitment. Support new investment diligence processes and exits regarding brand evaluation and via market research and analysis. Castanea Partners is a middle-market, consumer-focused private equity firm founded by operating executives and private equity professionals. We partner with promising, small and mid-sized consumer product and services brands. We typically invest between $15 to $150 million of equity in businesses where we have investing and operating expertise. Castanea has approximately $1 billion under management. United StatesSVP, Retail Consumables (Quidsi, diapers.com, soap.com, wag.com) @ Amazon Led merchandising, marketing, product, and supply chain (inventory management) with P&L responsibility. Oversaw Diapers.com (baby), Soap.com (drugstore), Wag.com (pet) and VineMarket.com (grocery) and 60+ professionals. Member of the Executive Leadership Team (reported to Co-Founders/CEO). Quidsi was acquired by Amazon in 2011. Served as member of the Integration Team. Delivered productivity synergies (over 500bps of Contribution Margin) and was senior sponsor of several in-sourcing re-platform tracks. Championed and helped to architect internal processes from goal setting to succession planning to vendor funding strategies. Initiated and led Quidsi international expansion (65+ countries), AutoShip (product subscription program), and Easy Reorder (dynamic shopping list). Launched grocery category, gadgets, baby clothing and shoe shop, toddler shop, pet meds, and loyalty programs. Relaunched baby registry. From September 2011 to November 2014 (3 years 3 months) greater new york city area
Consulting Project Manager
August 1993 to May 1997
March 2016 to May 2019
Chief Marketing Officer
April 2017 to March 2018
New York, New York
Melissa & Doug, LLC
Chief Marketing Officer and eCommerce Development
September 2015 to April 2017
SVP, eCommerce, NA
December 2014 to September 2015
New York, New York
Category Brand Development Director, Frozen Novelties North America
June 2009 to September 2011
Englewood Cliffs, NJ
Director of Marketing
August 1999 to June 2009
Stride Consumer Partners
Operating Partner, Growth
Operating Partner, Brand Strategy, Marketing, and Ecommerce
SVP, Retail Consumables (Quidsi, diapers.com, soap.com, wag.com)
September 2011 to November 2014
greater new york city area
What company does Sharon Fox work for?
Sharon Fox works for Oliver Wyman
What is Sharon Fox's role at Oliver Wyman?
Sharon Fox is Consulting Project Manager
What industry does Sharon Fox work in?
Sharon Fox works in the Consumer Goods industry.
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