Serena Hom's Email Addresses & Phone Numbers

A well-rounded, analytical and creative marketer with a proven track record in omni-channel and CRM marketing strategies to drive spend, acquisition and loyalty. Strong direct-to-consumer marketing experience for top payments, retail and CPG companies. Always interested in the consumer and customer POVs to drive conversion and engagement with brand touchpoints. Specialties: Digital/e-commerce marketing strategy (omni-channel and individual...

A well-rounded, analytical and creative marketer with a proven track record in omni-channel and CRM marketing strategies to drive spend, acquisition and loyalty. Strong direct-to-consumer marketing experience for top payments, retail and CPG companies. Always interested in the consumer and customer POVs to drive conversion and engagement with brand touchpoints. Specialties: Digital/e-commerce marketing strategy (omni-channel and individual channels), CRM (acquisition, loyalty, engagement and segmentation strategy), brand management, marketing effectiveness and analytics, new product launches, agency and partner relationship management.Director of CRM Marketing (Interim) @ Led bebe's CRM marketing strategy during a high-transition period. Led segmentation strategy of bebe outlet, enhanced clubbebe loyalty program measurement and optimized email, direct mail, gift card and SMS databases. From March 2014 to June 2014 (4 months) Director / Head of Marketing @ Led marketing for the entire company spanning digital/e-commerce initiatives, CRM strategy (acquisition, loyalty, retention), brand building and PR. From July 2012 to January 2014 (1 year 7 months) Senior Marketing Manager, Prospect Online Acquisition @ Launched and managed new card products, benefits, and acquisition offers working across digital channels (Onsite, SEO, Paid Search, Affiliate, and Display Media) to develop and customize specific channel and omni-channel strategies due to variances in consumer profiles, spend behavior and conversion funnels. Focused on acquiring premium customers and driving high spend. Managed co-brand partner and advertising agency relationships. From March 2010 to June 2012 (2 years 4 months) Marketing Manager, Prospect Internet & Media Acquisition - US Homepage @ Drove an increase of application, account and card volumes of new Cardmembers on the US Homepage of www.americanexpress.com. Leveraged and improved a variety of e-commerce best practices and channel strategies (upsell, cross-sell, Test & Target, acquisition offer testing, and seasonal messaging). Also had critical content and user experience roles in the Fine Hotels & Resorts and Personal Travel areas of the website when working for the Consumer Travel Network group. From August 2008 to March 2010 (1 year 8 months) Associate Brand Manager - MBA Intern @ Led launch execution and distribution strategy of Pringles Stix in pilot regions, recommended national roll-out strategy. Defined long and short-term strategies to drive traffic, engagement, and click-through rates on www.pringles.com. From May 2007 to August 2007 (4 months) Senior Brand Analyst @ Devised and analyzed target market testing to drive brand awareness and engagement and increase acquisition and retention in new markets. Evaluated sales events for marketing effectiveness and to recommend ROI improvements. Managed marketing calendar. From March 2004 to July 2006 (2 years 5 months) Marketing Analyst @ Developed and executed e-commerce strategies on www.zagat.com, particularly shopping cart and conversion funnel strategies and driving user-generated content. From 2003 to 2004 (1 year) Investment Banking Analyst @ Forecasted and customized financial models, accretion/dilution, follow-on and comparable company analyses for a variety of capital market health care and biotech transactions. From 2001 to 2003 (2 years) MBA, Marketing & Corporate Strategy @ University of Michigan - Stephen M. Ross School of Business From 2006 to 2008 BA, Molecular and Cell Biology @ University of California, Berkeley Serena Hom is skilled in: Analytics, Brand Management, Product Development, Strategy, Loyalty Programs, Competitive Analysis, Segmentation, Customer Insight, Digital Marketing, Consumer Products, Product Marketing, Cross-functional Team Leadership, E-commerce, SEO, Leadership, PPC, Marketing, CRM