Image of Serena Hom

Serena Hom

Director of CRM Marketing (Interim)

Acquisition and Lifecycle/Loyalty Marketing Leader

San Francisco Bay Area

Section title

Serena Hom's Email Addresses & Phone Numbers

About Serena Hom

A well-rounded, analytical and creative marketer with a proven track record in omni-channel and CRM marketing strategies to drive spend, acquisition and loyalty. Strong direct-to-consumer marketing experience for top payments, retail and CPG companies. Always interested in the consumer and customer POVs to drive conversion and engagement with brand touchpoints. Specialties: Digital/e-commerce marketing strategy (omni-channel and individual...

Serena Hom’s Personal Email Address, Business Email, and Phone Number

are curated by ContactOut on this page.

Serena Hom's Work Experience

bebe stores

Director of CRM Marketing (Interim)

March 2014 to June 2014

Marqeta, Inc

Director / Head of Marketing

July 2012 to January 2014

American Express

Senior Marketing Manager, Prospect Online Acquisition

March 2010 to June 2012

Serena Hom's Education

University of Michigan - Stephen M. Ross School of Business

MBA Marketing & Corporate Strategy

2006 to 2008

University of California, Berkeley

BA Molecular and Cell Biology

About Serena Hom's Current Company

bebe stores

Led bebe's CRM marketing strategy during a high-transition period. Led segmentation strategy of bebe outlet, enhanced clubbebe loyalty program measurement and optimized email, direct mail, gift card and SMS databases.

Frequently Asked Questions about Serena Hom

What company does Serena Hom work for?

Serena Hom works for bebe stores

What is Serena Hom's role at bebe stores?

Serena Hom is Director of CRM Marketing (Interim)

What is Serena Hom's personal email address?

Serena Hom's personal email address is s****[email protected]

What is Serena Hom's business email address?

Serena Hom's business email addresses are not available

What is Serena Hom's Phone Number?

Serena Hom's phone (**) *** *** 222

What industry does Serena Hom work in?

Serena Hom works in the Marketing and Advertising industry.

Who are Serena Hom's colleagues?

Serena Hom's colleagues are Alexandre Noether, Ed Hoban, Crystal Fong, Bob Karcher, Piera Bignetti, Jennifer Zenoni, Joyce Pippey, Justin Zhang, Rosy Gu, and Tara McAuliffe

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