Executive · Technology Innovator · Marketing Strategist · Sales Engineer · Web Architect · Data Analyst
I am a Digital Marketing leader with over 20 years agency experience. I lead teams that focus on our customers need to driver deeper relationships with their end consumer, in both B2C and B2B industries. The concept of Quantifiable Creativity is how I focus strategies, keeping on brand while using data to make the right marketing decisions. My background as a technologist and an entrepreneur gives me a unique perspective that Fortune 500 brands desire in navigating the multi-channel landscape.
My passion and expertise have also lead to speaking engagements at industry events like Argyle Executive Forums, AdTech, MarTech, NCDM, eMarketing Association, and OMS. I also write articles and host webcasts focused on data-driven marketing for MarketingProfs.com, B2Bonline.com, Digital Marketing Depot, and other online publications. In 2013, I was recognized as a runner up for the 2013 Marketer of the Year (MarketingProfs).
With experience ranging from the board room to the hardcore database programming bullpen, I can bridge the gap between the marketing department, executives, agencies and IT.
Vice President, Innovation & Strategy @ I run the Teradata Interactive Services team nationally. We deliver data-driven marketing execution and strategy for Fortune 500 and leading consumer brands including Verizon, Campbell's, Ace Hardware, Rhapsody, American Express, etc... Our focus on multi-channel marketing, both online and offline, and keeping true to our core value of Quantifiable Creativity allows us to help our customers deliver the right message, at the right time, on the right medium while at the same time bringing them closer to a true closed loop marketing experience.
Areas of expertise:
- Digital strategy
- Sales
- General management
- Business development
- Corporate development
I also participate in Industry Events sharing my experience in creating, measuring, and successfully implementing powerful multichannel marketing strategies from both a business leader and a technologist perspective. Past speaking engagements include AdTech, Teradata Partner Summit, Email Evolution Conference, Online Marketing Summit, NCDM, The Power of Emarketing. I was also recognized as a runner up for 2013 Marketer of the Year (MarketingProfs). From May 2014 to Present (1 year 8 months) San Francisco Bay Area
Sean Shoffstall is skilled in: Online Marketing, Omniture, Social Media, SEO, Google Adwords, PHP, JavaScript, MySQL, Analytics, Google Analytics, Online Advertising, Email Marketing, Web Analytics, SEM, A/B testing