Accomplished manager with a proven ability to develop and implement marketing strategies that support business and financial objectives. Twelve years of collective professional experience with an extensive background in: digital marketing, business development, operations, print design, web design, web development, photography and sales. Facilitated a range of creative projects from conceptualization through implementation; from converged marketing plans
Accomplished manager with a proven ability to develop and implement marketing strategies that support business and financial objectives. Twelve years of collective professional experience with an extensive background in: digital marketing, business development, operations, print design, web design, web development, photography and sales. Facilitated a range of creative projects from conceptualization through implementation; from converged marketing plans that reach across all digital channels, to large scope design and marketing projects like complete re-brands. Published digital marketer, recognized as an expert in digital strategy and inbound marketing. Respected leader, able to develop highly motivated teams focused on achieving lead generation and revenue goals.
Google Apps Field Marketing Manager (Contracted) @ Facilitated the regional digital and field marketing strategy for Google Apps (Google for Work). Managed and conceptualized the tactical and strategic field initiatives for the North Central sales territory. Formulated the regional process for demand generation, co-marketing and event logistics facilitation of key regional events; including both in-person and digital events. Directed regional marketing efforts collaborating between the global marketing teams (digital/field/content/branding), regional sales team (sales/sales development/sales engineering), demand management team (inbound/outbound) and national partners ecosystem. From August 2015 to Present (5 months) Manager of Marketing Communications and Media @ Project managed all inbound and outbound marketing efforts. Optimized paid media budget/spends across channels focused on analytics leading to data driven results. Lead creative direction on products alongside direct assistance in driving overall development of brand. Facilitated content/collateral generation strategy across all digital channels. Conceptualized and executed lead nurturing and drip marketing through marketing automation and retargeting. Assisted in management of all external resources and agencies. Utilized converged media strategy with an inbound focus, driving high quality leads that result in high quality customers and optimal lifetime value. From January 2015 to August 2015 (8 months) Digital Marketing Manager @ Managed marketing department paid media budget and reporting while facilitating all digital media buys. Involved in project management across digital marketing channels including: Display, Retargeting, Affiliate, Paid Search, SEO/Organic, E-mail/Lead Nurturing and Social Media/Blog. Assisted with creative direction of collateral, web-site, landing pages, digital assets and e-mail campaigns, while also maintaining the integrity of the brand. From 2012 to 2014 (2 years) Director of Marketing @ Managed branding, inbound marketing, e-mail and social media campaigns for both parent company and subsidiary Optio Solutions. Managed all reporting and directed optimization efforts across channels. Directed marketing and design department budgets, making decisions on everything from equipment to personnel. From 2009 to 2011 (2 years) Vice President of Marketing and Business Development @ Coordinated operations, sales and design departments to formulate marketing strategies for product development. Restructured the company in all facets by implementing new processes from invoicing to overseas manufacturing. Negotiated, instituted and managed the product manufacturing companies in China while orchestrating expansion of marketing efforts internationally to additional verticals through the government market. From 2006 to 2010 (4 years) Creative Director @ Developed design standards and guidelines for internal use as well as large client/brands like Sutter Health and St. Joseph Health. Facilitated the research and organization of conferences and trade shows for all markets and products. Project managed design work for all phases of the business: print, web, architectural graphics, product development and marketing. [Promoted Out of Position] From 2003 to 2006 (3 years)
Certification, Inbound Marketing & Marketing Automation @ Hubspot From 2009 to 2014 Certification, Wine and Spirits @ Wine & Spirit Education Trust From 2008 to 2009 Bachelor's Degree, Graphic Design @ San Diego State University-California State University From 1999 to 2002 Associate's Degree, Graphic Design @ Santa Rosa Junior College From 1996 to 1999 High School, General Education @ Piner High School From 1991 to 1995 Sean Foote is skilled in: Email Marketing, SEO, Digital Marketing, Marketing, Entrepreneurship, Web Design, Creative Direction, Integrated Marketing, Sales, Advertising, Marketing Strategy, Social Media, Business Development, Management, Online Advertising
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