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Scott Rosenfeld

Editorial Assistant, Grand Central Publishing

Product Growth at Instagram

San Francisco, California

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Scott Rosenfeld's Email Addresses & Phone Numbers

Scott Rosenfeld's Work Experience

Hachette Book Group

Editorial Assistant, Grand Central Publishing

January 2012 to November 2014

New York, New York

Passport Magazine

Editorial Assistant (Contract)

May 2011 to December 2011

New York, New York

The Onion

Editorial Intern

May 2011 to August 2011

New York, New York

Scott Rosenfeld's Education

Carnegie Mellon University

Bachelor of Arts (B.A.), Professional Writing, additional major in Psychology, 4.0 GPA

2007 to 2011

Scott Rosenfeld's Professional Skills Radar Chart

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Scott Rosenfeld's Estimated Salary Range

About Scott Rosenfeld's Current Company

Hachette Book Group

Frequently Asked Questions about Scott Rosenfeld

What company does Scott Rosenfeld work for?

Scott Rosenfeld works for Hachette Book Group

What is Scott Rosenfeld's role at Hachette Book Group?

Scott Rosenfeld is Editorial Assistant, Grand Central Publishing

What is Scott Rosenfeld's personal email address?

Scott Rosenfeld's personal email address is s****[email protected]

What is Scott Rosenfeld's business email address?

Scott Rosenfeld's business email addresses are not available

What is Scott Rosenfeld's Phone Number?

Scott Rosenfeld's phone (213) ***-*161

What industry does Scott Rosenfeld work in?

Scott Rosenfeld works in the Marketing and Advertising industry.

Who are Scott Rosenfeld's colleagues?

Scott Rosenfeld's colleagues are Elizabeth Renn, Zack Garbowitz, George Perez, Carly Falconer, Matthew Grunwald, Nathan Irwin, Felipe Becerra, David Hu, Katie Goetz, and Thomas Fallon

About Scott Rosenfeld

đź“– Summary

Editorial Assistant, Grand Central Publishing @ Hachette Book Group From January 2012 to November 2014 (2 years 11 months) New York, New YorkEditorial Assistant (Contract) @ Passport Magazine From May 2011 to December 2011 (8 months) New York, New YorkEditorial Intern @ The Onion From May 2011 to August 2011 (4 months) New York, New YorkProduct Analyst @ Thumbtack Acted as the primary analyst on a cross-functional team working on a web and mobile app product- Created dashboards to track relevant KPIs using analytics visualization tools like Mode and Tableau- Scoped the potential impact of new product features to prioritize initiatives for product roadmap- Designed A/B experiments to test the effects of product changes and track against relevant KPIs- Performed investigative analyses using SQL to identify areas of user friction and surface bugs From December 2019 to April 2020 (5 months) San Francisco Bay AreaSenior Marketing Analyst @ Skillz Inc. Analyzed and tracked direct response marketing efforts on paid social platforms for 10–15 mobile games- Designed A/B tests and analyzed results against relevant KPIs to inform marketing strategy- Ran ad-hoc analyses on ad campaigns and game metrics using SQL to identify areas of opportunity- Oversaw >$1.5M monthly user acquisition spend on Facebook and Instagram- Planned and executed UA launches for new titles and ran associated analyses to measure and make recommendations on game successDefined team processes as company and team scaled 2x during my tenure- Trained and supervised two junior analysts- Built out documentation repository to facilitate onboarding of new analysts- Authored user acquisition case for analyst candidate interviews- Launched App Store Optimization initiative, determining company best practices and implementing recommendations for core titlesOperated cross-functionally to drive initiatives to success- Collaborated with developer relations, revenue, and content teams to discuss game performance and identify areas of opportunity- Interfaced with external advertising partners to optimize campaign performance and manage beta testing opportunities From January 2017 to December 2019 (3 years) San Francisco, CAMarketing and Sales Analyst @ Smart Sparrow - Operated as the lead analyst in the B2B marketing efforts of an educational technology company- Ran weekly analyses on revenue pipeline growth and lead/customer engagement to track sales team performance - Compiled monthly analyses on sales and marketing activity for presentations to the board of directors- Ran ad-hoc analyses on request, including funnel analyses for leads and revenue opportunities- Measured web engagement using Google Analytics- Designed reporting framework to track how well sales team members are managing their leads and opportunities for greater visibility- Created detailed profiles for target accounts and competitors to focus sales initiatives and marketing efforts- Created market profiles to guide senior team’s decisions about company positioning and growth opportunities- Provided additional research as needed on market trends and opportunities to inform sales and marketing campaigns- Analyzed CRM data to create common user profiles for online free trial signups- Created and led monthly technical training webinar series- Managed onboarding process for instructors teaching with company courseware, including setup and coordination with university IT personnel, faculty training, and ongoing support- Administered sales CRM From April 2016 to January 2017 (10 months) San Francisco, CAGrowth Operations Coordinator @ Smart Sparrow - Designed reporting framework to track the impact of marketing activity on sales conversations and revenue- Ran ad-hoc analyses to measure expansion trends at existing accounts - Created detailed documentation for ongoing reports to enable others to run analyses in my absence- Analyzed team usage of sales CRM and customized system to increase efficiency and consistency of sales operations and align with reporting needs- Ran multiple email campaigns weekly for sales efforts, event outreach, invitations to webinars, and newsletter distribution- A/B tested email campaign subject lines, content, and more, tracking on open rates and other performance metrics- Created supporting documentation for proper use of Sales CRM and trained 10+ team members on the new SOP- Created standard operating procedure and supporting documentation for lead generation program- Trained and managed team of three remote employees for list-building efforts- Provided event support, including coordination with event staff, printing and management of marketing collateral, and booking travel- Proofread and edited web, marketing, and instructional content- Responded to RFPs and authored rubric to inform evaluation of RFP opportunities From February 2015 to April 2016 (1 year 3 months) San Francisco, CAStaff Designer @ Carnegie Mellon University Press Designed book interior for poetry compilations From January 2010 to May 2011 (1 year 5 months) Pittsburgh, PATeaching Assistant, Introduction to Psychology @ Carnegie Mellon University Press - Led two 20-student weekly review sections- Wrote and administered quizzes for students- Held weekly office hours- Graded assignments From August 2010 to December 2010 (5 months) Pittsburgh, PennsylvaniaResearch Assistant, Infant Cognition Lab @ Carnegie Mellon University Press Recruited participants, ran experiments, and coded experiment data for David Rakison's infant cognition lab. From January 2009 to December 2009 (1 year) Pittsburgh, PennsylvaniaProduct Growth Analyst @ Instagram San Francisco Bay Area

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In a nutshell

Scott Rosenfeld's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 2 month(s)

Scott Rosenfeld's Willingness to Change Jobs



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