An accomplished and respected Senior Sales, Client Services & Analytics Executive with a 15+-year track record of success in driving improved revenue and team performance, company profitability and market share penetration within both startup and public company environments. Leverages consultative expertise to sell big data analytics and audience measurement solutions focused on mobile and online consumers, media, devices and networks to deliver actionable insights to clients. Deep commercial experience working with enterprise sales to mobile carriers, online, publishers, agencies, and ad networkswith strong knowledge of online and mobile media, advertising technology and digital media best practices. LEADERSHIP STRENGTHS Repeatedly Turns Around Underperforming Sales & Client Services Organizations Excels in Leadership & Staff Development Instills Mentorship & Development Cultures Skilled in Developing C-Level/CXO-Level Opportunities & Relationships Drives Thought Leadership and Highly Collaborative Environments Known for Transformative, Change Agent Leadership Champions Highly Consultative “Business Partner” Solution Selling Specialty Areas: Thought Leadership, Leadership Development, C-Level, CXO Level, Digital Analytics, Mobile Analytics, Mobile Communications, Audience Measurement, Big Data Analytics, Telco, Telecom, Account Management, Client Services, Sales, Business Development, Consulting, Solution Selling, Value Add Selling, Trusted Business Partner, Renewals, Multimedia Marketing, Online Consumers, Mobile Carriers, Mobile Media, Publishers, Exchanges, Advertising Technology, Digital Media, Consumer Insights, Competitive Analysis, Syndicated, Custom, Research, Market Segmentation

Vice President Sales & Analytics @ Building Startapp's San Francisco office and team. StartApp hit #7 on Inc.'s list of fastest growing companies. Leading advertising sales, publisher relationships, and business development with team covering the West Coast, Latin America, and China. Enhancing mobile monetization opportunities through better data and analytics. From March 2014 to Present (1 year 10 months) Independent Consultant @ Clients included several startups as well as large corporations, worked with boutique firms including Endeavour Partners, Altman Vilandrie & Company and Brand Mobility. From May 2013 to February 2014 (10 months) Senior Vice President Digital Analytics @ Led a division focused on helping publishers monetize their inventory via cross-platform advertising effectiveness studies, audience profiles, custom data feeds and other research. Responsible for multi-million dollar custom analytics revenue overseeing 6 direct reports, large indirect operations and client team. * Grew revenues by 25%. Completely rebuilt and turned around an underperforming sales organization. * Developed a pipeline of pure customer analytics projects into repeatable, scalable work to increase margin and sustainability of revenue. * Grew key client account by 100% within 6 months. Increased client engagement by integrating multiple additional data feeds into audience analytics platform. * Recognized for ability to groom strong leaders within the organization. Heavily invested in direct reports’ professional development and growth. * Established a formalized, highly successful career path benchmark program that was adopted enterprise-wide. From November 2011 to January 2013 (1 year 3 months) San Francisco Bay AreaSenior Vice President Client Services, Telecom Practice @ Promoted to lead North America sales and client services for a $100M telecom vertical, responsible for driving new sales, renewals and client satisfaction. Led strategic direction and operations to provide actionable business insights for carriers and device manufacturers leveraging Nielsen’s deep portfolio of syndicated and custom research. Oversaw 11 senior sales managers and 40+ sales staff. * Captured a 15% uplift in annual new revenues by expanding executive-level relationships within new and existing accounts. * Penetrated new budgets within existing Fortune 1000 client companies by identifying “whitespace” opportunities in accounts already saturated with product. * Mentored staff on strategic solution selling to C-level executives and senior management to make inroads across new verticals. * Drove service delivery improvement across a base of 20+ national accounts. Reorganized team to address critical growth needs. * Successfully launched new products into the market, providing deep, client-impacting insights and mentoring staff on solution-based, C-level selling to position themselves as a trusted business partner in the market. * Drove thought leadership across the organization. * Chosen as one of 36 employees to attend the exclusive weeklong Nielsen Leadership Program. Selected from among 34,000 global employees for this highly coveted opportunity. From May 2010 to November 2011 (1 year 7 months) San Francisco Bay AreaVP, Verizon Account @ Appointed to lead sales and client service operations for the largest account in the Telecom practice (Verizon). Responsible for $20M annually overseeing a team of 5 account managers. * Grew the largest account in the Telecom practice by 10% to $20M+ within 12 months. Increased sales within Verizon, an account already saturated with product, by expanding base of executive relationships in new verticals. * Turned around an underperforming sales division within first year of leadership. Received promotion to Senior Vice President in 2010 due to successful and immediate transformation. * Exceeded goals on average by 50% cultivating strong relationships at multiple levels and investing time on the front-end to fully understand client strategy, technology and organization. From August 2008 to May 2010 (1 year 10 months) Sr. Director, AT&T Account @ From August 2007 to August 2008 (1 year 1 month) Sr. Account Manager; Director; Sr. Director: Cingular / AT&T Account @ Telephia acquired by Nielsen in 2007 for $440M. Promoted twice in 3 years within a startup environment, responsible for $2M in new product sales, $15M in renewals and ongoing incremental sales. (Earlier roles: Director and Senior Account Manager) From June 2004 to August 2007 (3 years 3 months) Berkeley MBA @ Berkeley MBA, Haas School of Business From September 2002 to June 2004 (1 year 10 months) Summer Intern / Consultant @ Product management Cost analysis From June 2003 to November 2003 (6 months) Greater Seattle AreaSenior Consultant @ Provided strategic consulting to mobile communications and high-tech firms. Led strategic projects across the mobile ecosystem including device and equipment manufacturers, tower companies, MVNOs, and private equity companies. From September 1999 to August 2002 (3 years) Senior Consultant @ Led strategic projects for clients including private equity firms, AT&T, Qualcomm, and Lucent. From January 1996 to September 1999 (3 years 9 months)

MBA @ University of California, Berkeley - Walter A. Haas School of Business From 2002 to 2004 BA, Engineering @ Dartmouth College From 1991 to 1995 Scott Brady is skilled in: Strategy, Business Development, Account Management, Consulting, Sales, Analytics, Product Management, Segmentation, Market Research, Competitive Analysis, Mobile Devices, Business Strategy, Customer Insight, Product Development, Management Consulting