An influential, innovative and creative marketing and sales professional, with a wealth of experience and a proven track record of achievement across a diverse portfolio of category leading brands, FMCG, retail, charity and financial services businesses. A success driven, energetic and focused leader with an approach that ensures a strong team ethos and delivery of business goals. Excellent communication and presentation skills and a positive personality all contribute to lasting and productive business relationships. Current for Laithwaites Head of Partnerships for Corporate and Recruitment Acquisition for Laithwaites. Developing lasting commercial partnerships for the consumer business model and heading the B2B team to deliver the best wholesale and trade wine partnership experience. Past Experience Membership product line for charity client became second largest revenue earner in year one, beaten only by their MBNA credit card revenue profit. Six year partnership with WHSmith retail, through our supply of charity membership products we are their largest gifts supplier. My retail range of membership products won second place in the RBS Marketing Innovation of the Year awards 2007. Specialties: Innovation, implementation and retail partnership of charity marketing and brand awareness campaigns.

Head of Corporate and New Business Development for Laithwaites Wine @ Trade and recruitment new business partners for Laithwaite's Wines. Specialising in Flexible Benefits, Reward, Recovery, Gifts and Loyalty as well as tailor-made recruitment partnerships. From January 2014 to Present (2 years) Reading, United KingdomPartnerships Marketing Manager @ A new mobile phone service dedicated to the third sector. Specialised in charity partner acquisition and involvement, resulting in a combined database of over 4 million supporter/membership prospects. Oversaw the planning and roll-out of the marketing activity and legal and financial agreements. From 2012 to December 2013 (1 year) TC Communications @ Through-the-line marketing agency) From August 2005 to October 2012 (7 years 3 months) Marketing Director and board member @ Responsible for planning and overseeing the development and production process of a range of acquisition products for a number international charity names. Designing and developing a membership acquisition proposition to ensure growth through a retail channel for the charities membership database. Day to day management of two staff members and liaison with other business units including design, procurement, new media, sales staff, legal and PR. Campaign design and execution. Identifying new business areas and seeing through opportunities including affinity partnerships. Management of the website for my area, content management, social media connections. Brand management of the ‘family’ of titles that my area encompasses. Account management of FMCG titles, strategic proposals, creative briefs and presentations. Achievements/Specific Projects Membership product line for charity client became second largest revenue earner in year one, beaten only by their MBNA credit card revenue profit. Identified a new target group for client with results showing 78% of new members acquired are new leads with no history of having previously supported the charity. Successful NPD of range of over 30 products from concept to launch in retail Increased charity client’s membership base by over 100,000 new members. Membership project results in 20% conversion to a regular giving scheme. Membership project results in 65% conversion to charities own adoption scheme. My retail range of membership products won second place in the RBS Marketing Innovation of the Year awards 2007. From August 2005 to September 2012 (7 years 2 months) CHARITY MARKETING DIRECTOR @ The development and implementation of a new range of acquisition products for charity and sports clients. From 2002 to September 2012 (10 years) Product Manager @ As Product Manager I am responsible for the marketing and development of The AA’s new road product and the day to day management of the AA membership product. New product development, which includes identifying cross-selling opportunities within the business which includes tie-ins for British Gas and the Goldfish Credit Card. Maintaining and reporting market, consumer and competitor awareness. Motivating and training staff within the sales areas. Representing the marketing department within the project board. Developing promotional plans to support The AA sales departments. Reporting and monitoring sales against yearly target. Managing the product budget. Achievements/Specific Projects: A new training plan with the sales staff resulted in a 57% uplift in sales over a 3-month period. Successfully implemented new sales channel and cross-selling opportunity within the business. Successful launch of a new warranty product, the first AA warranty product launched in eleven years of business. From March 2002 to August 2005 (3 years 6 months) Product Manager @ Product Management of new waranty product and membership aquisition for AA Membership. From January 2002 to August 2005 (3 years 8 months) Senior Marketing Executive @ Marketing Communications Management of campaign activity. Response and sales monitoring. Liaison with legal and internal product teams. Media planning, implementation and review through monitored channels. From December 2000 to March 2002 (1 year 4 months) Marcomms Assitant @ Marketing Communications material incl DM and DD for British Gas. From January 1998 to June 2000 (2 years 6 months) Position held Product/Brand Manager @ Researching, designing and launching a range of nutritional products to the vet and pet market. Response and sales monitoring. Design and production off all sales literature Management of sponsorship partners and sales force Management of all marketing and media planning and promotion including tradeshows. Media planning, implementation and review through monitored channels. From January 1998 to January 2000 (2 years 1 month)

BA Hons @ University of Surrey From 1995 to 1998 BTEC National Diploma, Fashion and Textiles @ Basingstoke College Of TechnologyStrodes CollegeGCSE's @ The MaristThe Marist ConventThe Surrey Institute Saskia Heath is skilled in: NPD, Brand Development, Membership Marketing, Copy writing, creative briefs, Copywriting, Marketing, Product Management, Social Media, Marketing Communications, Brand Management, Strategy, Product Development, New Business Development, Public Relations, Lead Generation