Ecommerce Director - currently on maternity leave
April 2014 to Present
London, United Kingdom
Head of Ecommerce
September 2011 to April 2014
London, United Kingdom
Head of Digital Marketing UK
June 2008 to September 2011
April 2006 to May 2008
Web Marketing Manager
October 2003 to March 2006
May 2002 to October 2003
Arcordia Solutions Ltd, subsidiary technology company of JPMorgan Chase
March 2000 to October 2001
October 1998 to February 2000
October 1997 to June 1998
Responsible for the strategy, management and growth of eCommerce, Online Marketing and Customer Services for L.K. Bennett in the UK and Internationally. Responsible for the strategy, management and growth of eCommerce, Online Marketing and Customer Services for L.K. Bennett in the UK and Internationally.
What company does Sarah Lukins work for?
Sarah Lukins works for L.K.Bennett
What is Sarah Lukins's role at L.K.Bennett?
Sarah Lukins is Ecommerce Director - currently on maternity leave
What industry does Sarah Lukins work in?
Sarah Lukins works in the Marketing and Advertising industry.
Senior digital marketer with 10 years online experience with a focus on luxury and high street retail. Interested in digital marketing as a means to increase brand awareness, customer retention and to generate new sales opportunities.Ecommerce Director - currently on maternity leave @ Responsible for the strategy, management and growth of eCommerce, Online Marketing and Customer Services for L.K. Bennett in the UK and Internationally. From April 2014 to Present (1 year 9 months) London, United KingdomHead of Ecommerce @ Responsible for the strategy, management and growth of eCommerce, Online Marketing and Customer Services for the UK and the US. From September 2011 to April 2014 (2 years 8 months) London, United KingdomHead of Digital Marketing UK @ An entirely new role and business stream for Westfield to identify and realise digital opportunities. Create a digital business strategy for Westfield UK encompassing consumer and business to business audiences. Address the consumer market with the development of the marketing websites, social media engagement, in-centre touchscreens, integration of mobile technologies, support of marketing programs and campaigns and improving the customer experience. Responsibilities - To provide perspective to the Business Development, Corporate and Marketing divisions in relation to the enhancement of Westfield's digital capabilities. - To maximise Westfield's return on its Digital investment by ensuring that the function is reaching its maximum potential in terms of New Income, Business Efficiency and New Products & Services. - Develop digital strategy, objectives and business structure, and establish functional and cross functional teams to achieve digital and company objectives - Determine medium to long-term (5+yrs) strategy and business plan. Identify potential threats and opportunities and develop action plans to leverage. - Ensure all digital programs and activities support Westfield's strategic direction and vision, and oversee the successful implementation of these programs. - Develop project plan to track key digital initiatives. Track key milestones and delivery of results including annual budget. - Monitor, measure and report on digital performance and its impact in the market. - Assess and benchmark key competitors, their digital performance and medium to long-term strategies. - Digital marketing to support the launch of the Westfield London and Stratford City shopping centres. Launch activity for Stratford included the highly successful viral video '100 Years East London Style': http://www.youtube.com/watch?v=HsW3ZJBTS0E From June 2008 to September 2011 (3 years 4 months) Web Manager @ A new position at Bhs. Responsible for launching and managing an ecommerce website and for developing new and long-term online strategies for the brand. Responsibilities: - Develop Bhs.co.uk to become an ecommerce site. - Drive traffic to the site and generate online sales through online and offline marketing. - Manage data capture, data growth, data profile analysis and reporting. - Report the results of all digital communications. - Research customer use and response to the site. - Reposition the Bhs brand through good design. - Develop effective relationships across internal divisions and external agencies. - Recruit and manage the web team From April 2006 to May 2008 (2 years 2 months) Web Marketing Manager @ Responsible for managing & developing Selfridges web and email communications. Prepared high level, long term strategies for the redevelopment of the selfridges.com site and future directions on the company's digital marketing including online CRM. Responsibilities: - Manage Selfridges.com and promotional micro sites. - Manage Selfridges.com redesign project. - Agency management. - Budget management. - Manage and develop Selfridges email marketing. - Develop customer acquisition and retention strategies. - Develop online relationships with Selfridges brands. - Generate revenue from the sale of space on the web site and emails. - Better understand the Selfridges online customer. - Translate the Selfridges marketing plan online. From October 2003 to March 2006 (2 years 6 months) Business Executive @ The e-Business team supported the marketing function across Schroders' internet sites. - Manager of the Schroders online brand. Responsible for ensuring that all sites were brand compliant and for the development of the online brand. - Online account manager for various Schroders internet sites including: Private Banking, Belgium, Netherlands, Channel Islands, Sweden and countries outside Europe. - Email marketing of financial campaigns From May 2002 to October 2003 (1 year 6 months) Webmaster @ Enhancement and support of www.arcordia.com and re-engineering of the Arcordia Intranet. Development of the online and offline Arcordia brand identity. From March 2000 to October 2001 (1 year 8 months) Project Administrator @ - Designed and developed the new intranet, 16 new web interfaces. - Wrote interface specification documents. - Created corporate templates for internal and external use (Powerpoint, Word, Visio). - Project Administrator for a large Application Development project. From October 1998 to February 2000 (1 year 5 months) Group Administrator @ From October 1997 to June 1998 (9 months) MA, Art History @ University of Auckland From 1995 to 1997 BA, Art History & History @ University of Auckland From 1992 to 1994 Baradene College From 1985 to 1991 Sarah Lukins is skilled in: Digital Marketing, Email Marketing, Online Marketing, E-commerce, Digital Strategy, Social Media, Marketing, CRM, Strategy, B2B, Business Development, Web Analytics, Online Advertising, Retail, Management
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 11 month(s)
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