I am interested in opportunities involving strategic & social marketing within the digital space. I am a recent graduate with extensive and valuable experience and hope to join a company that I can not only learn from but also contribute to. Email: sarah.kajani@gmail.com Twitter: @MsKajani Specialties: Social Media, Branding, Marketing, Project Management, Strategic Planning, Editing, Writing, Research, Mobile Media

Social Strategic Lead @ Responsible for strategic and social development of the Lux brands under the L'Oréal portfolio within the APAC region with a main focus on Malaysia. From August 2015 to Present (3 months) Kuala Lumpur, MalaysiaDigital Associate @ Responsible for the strategic development of client’s digital initiatives, spearheading the planning, negotiation, and execution of $70MM in interactive budgets as well as the client’s Facebook & Twitter channels for the number one media buying and planning agency across print, radio, TV, and digital - Increased P&G’s fabric care product portfolio awareness across the digital landscape by optimizing spend and campaign activations yielding 2x the overall growth in sales & purchase intent - Led social efforts for P&G’s Fabric Care portfolio by piloting first to market ad capabilities yielding a 20% increase in audience engagement. Success led to the creation of a new social media process which serves as the template for the whole P&G portfolio - Touted as best in class, the Fabric Care portfolio has yielded the highest ROI in the digital space From April 2014 to August 2015 (1 year 5 months) New York, New YorkJr. Digital Associate @ From August 2012 to March 2014 (1 year 8 months) Greater New York City AreaContributing Author & Social Strategist @ Selected as a contributing author for a book composed of essays by 40 women under 40 which explains what it means to be an American Muslim woman - Positioned the brand as a trusted resource by monitoring relevant conversations and engaging with those conversations via hashtags and handles resulting in both accounts being listed as Must Read and Must Follow by Huffington Post - Established offline influence and relationships with the White House, influential non-profits and Advisory Boards by leveraging key advocates of the brand to amplify the message From May 2011 to December 2012 (1 year 8 months) Social Media Strategist @ Served as the sole digital media resource across all clients for a boutique PR agency specializing in the food, wine, and travel industries - Redefined the social media strategy across all clients including Campari, Louis Royer, and Santa Teresa resulting in a continual 5% month-over-month increase in overall brand engagement on their social channels - Launched Facebook and a more focused Twitter presence for the agency resulting in a 150%+ fan increase and follower growth within the first week with a continual 10% engagement growth across both channels From June 2012 to November 2012 (6 months) Greater New York City AreaDigital and Social Media Strategist @ Worked within the digital practice for the tech, retail, and finance clients to create holistic strategies including social - Increased Lands’ End's presence on Pinterest from just an initial contest to a social platform growing their audience to more than 700 followers - Coordinated major PR events featuring magazines like O the Oprah Magazine, Redbook, and Vogue that led to print coverage and digital partnerships - Strengthened AT&T’s social footprint producing original YouTube content, growing Facebook fan base to over a million and establishing the social media guidelines AT&T continues to use to reach over 5 million fans on Facebook - With ROI as a key goal for AT&T, led the effort in creating the first bi-weekly analytic reports for the brand’s social channels yielding new awareness of social growth and investment in business ideas From September 2011 to June 2012 (10 months) Greater New York City AreaCommunications and Marketing Coordinator @ A private, non-denominational university headquartered in Pakistan with campuses in East Africa and Central Asia - With a small team, rebranded AKU’s global digital presence by editing/ writing content, image selection, creating navigational structure and conceptualization of wireframe material - Developed templates, media brochures, and marketing strategies leading to more US support for future deployment and fundraising efforts - Created the first social media strategy and best practice guide for Aga Khan University worldwide for future growth From November 2010 to May 2011 (7 months) Karachi, Pakistan

MA, Graphic Communications Management and Technology @ New York University From 2011 to 2013 A.B. (Artium Baccalaureatus), International Relations and English @ Mount Holyoke College From 2005 to 2009 Sarah Kajani is skilled in: Analytics, Social Media Marketing, Brand Development, Mobile Marketing, Social Media, Editing, Research, Marketing, Strategic Planning, Project Management, Mobile Media, Facebook, Event Planning, Media Relations, Social Media Outreach, Press Releases, Blogging, Strategic Communications, Social Networking, Public Relations, Content Strategy, Digital Media