Experienced business executive with proven leadership in Business Development, Product Development, Client and Partner Management, and Digital Marketing in financial services, travel & hospitality, training, and IT industries. Subject matter expert on the utilization of payment and consumer data to drive consumer behavior via card-linked offers and rewards. Able to successfully identify, develop and bring to market
Experienced business executive with proven leadership in Business Development, Product Development, Client and Partner Management, and Digital Marketing in financial services, travel & hospitality, training, and IT industries. Subject matter expert on the utilization of payment and consumer data to drive consumer behavior via card-linked offers and rewards. Able to successfully identify, develop and bring to market technology and service solutions to meet business objectives.
• Business Development
• Strategic Customer and Partnership Development/ Management
• Contract Negotiations/Administration
• Product Development/ Management
• Competitive Analysis and Strategy Development
• Marketing and PR Plan Development
• Digital Marketing Strategy and Execution
• Press/ Analyst Briefing
SVP, Chief Marketing Officer @ Worldpay is a leading global payments technology and services company, which allows merchants to accept payments anywhere in the world, across any channel. Operating in over 30 countries, the company offers services across the entire payments value chain, including transaction capturing, merchant acquiring and transaction processing. From May 2015 to Present (8 months) Vice President Product Strategy @ Responsible for product strategy and product management for payment processing solutions. From July 2013 to May 2015 (1 year 11 months) Greater Atlanta AreaVice President of Marketing @ Responsible for strategy and execution of consumer marketing to drive shopping via card-linked offers programs, including leadership of Cartera's marketing services team, which delivers integrated marketing capabilities and programs on behalf of Cartera's top bank and loyalty program clients to maximize results and ROI from card-linked offer programs.
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, card issuers and loyalty programs. For merchants, Cartera powers OfferLink℠, the industry's largest card-linked advertising network that markets offers to more than 150 million consumers - including 65 million active, linked cards - to help acquire and retain customers. For banks, card issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. These offers tie marketing to payment processing to provide fully closed loop marketing. Three of the top four largest financial institutions, all five largest airlines and thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. From May 2012 to April 2013 (1 year) Greater Atlanta AreaVice President of Loyalty Programs @ Responsible for partner development and program management of Cartera's loyalty client programs, including airlines, hotel, affinity and co-brand client base. Responsible for strategy and execution of email services for all Cartera clients, both loyalty programs and financial institutions, including leading retail banks and card issuers. From January 2011 to May 2012 (1 year 5 months) Greater Atlanta AreaEVP Product and Programs @ (Merged with Cartera Commerce)
Responsibility for revenue achievement via marketing of card-linked offers for financial institutions, travel and hospitality companies and loyalty programs. Ownership of product strategy/development/management, marketing services, partner development and program management, and sourcing and merchandizing of merchant offers and creative assets across the Vesdia network. From January 2004 to January 2011 (7 years 1 month) Greater Atlanta AreaBusiness Development @ From December 2000 to January 2004 (3 years 2 months) San Francisco Bay AreaSr Alliance Manager @ From 1998 to 2000 (2 years) San Francisco Bay AreaAccount Representative @ From 1997 to 1998 (1 year) San Francisco Bay Area
BA, Biology @ University of California, Santa Cruz From 1993 to 1995 Biology @ Stanford University From 1992 to 1993 Clovis WestEducation, Single Subject Teaching Credential @ National University Sarah Arvin is skilled in: Loyalty Programs, Product Development, Direct Marketing, Digital Marketing, New Business Development, Marketing, Email Marketing, Rewards Programs, Partnership Marketing, Product Management, Strategic Leadership, E-commerce, Loyalty Marketing, Advertising, Business Development
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