Marketing and communications professional with over 18 years experience delivering sales growth and reputational development for brands in a variety of industries.
Customer experience
Marketing strategy and planning
Growth marketing
PR and reputation development
Crisis management
Market research and insight
Employee engagement and communications
Financial planning and management
Transport / Travel / Finance / Arts industries
Head of Marketing Communications @ From March 2014 to Present (1 year 10 months) Head of Marketing & Communications @ From 2003 to March 2014 (11 years) Director @ From 2006 to 2010 (4 years) International Marketing Manager @ From 2002 to 2003 (1 year) Marketing Controller @ From 2001 to 2002 (1 year) Head of Press & PR @ From 2000 to 2001 (1 year) Regional Communications Manager @ From 1999 to 2000 (1 year) Communications Officer @ From 1996 to 1999 (3 years)
Postgraduate Diploma, Chartered Institute of Marketing @ London Metropolitan University From 2010 to 2011 Post Graduate, Finance @ The Institute of Directors From 2004 to 2004 BA 2:1, Classical Literature & History of Art @ University of Leeds From 1993 to 1996 Sarah Allen is skilled in: Crisis Management, Public Relations, Marketing, Market Research, Management, Marketing Communications, Copywriting, Digital Marketing, Reputation Management, Stakeholder Engagement, Integrated Marketing, Internal Communications, Marketing Strategy, Strategy, Leadership