Multi-disciplinary designer with experience in a wide variety of design, branding, marketing and retail initiatives. Specializing in print and web design, physical and digital product design, and multi-channel branding projects. Experience with a diverse range of audiences, local and global - from children's education to mass consumer goods in urban and rural India, to hip boutique brands
Multi-disciplinary designer with experience in a wide variety of design, branding, marketing and retail initiatives. Specializing in print and web design, physical and digital product design, and multi-channel branding projects. Experience with a diverse range of audiences, local and global - from children's education to mass consumer goods in urban and rural India, to hip boutique brands and luxury beauty.
Specialties + Skills :
Brand experience and design strategy
Brand and marketing collateral
Product design + graphics (physical + digital)
Designing for mobile and ipad
Designing for social media
Un-boxing and packaging design
Various print collateral (brochures, business cards, etc.)
Adobe Creative Suite
Lead Designer @ In-house Creative for luxury water bottle and beauty brand. Responsible for on-brand design spanning web, print and product graphics. Projects range from long-term, large-scale initiatives to small day-to-day design needs, while balancing the chic, minimalist brand aesthetic with practical usability considerations throughout.
–Website redesign, UI and UX for ecommerce site
–Brand development and brand guidelines
–Designing web and print marketing collateral
–Retail signage, schematics From November 2014 to Present (1 year) San Francisco Bay AreaFreelance Designer @ Brand, web, print design and illustration for small businesses and non-profits. From March 2013 to May 2014 (1 year 3 months) San Francisco Bay AreaGraphic Designer @ Designer at award-winning strategic design and brand consultancy.
Selected projects :
Persistent Systems: Lead designer for fast-track corporate identity project for leading software company. Conceptualized and designed identity and brand system. Designed all communication and marketing collateral for brand launch in one month.
Britannia Industries : Designed packaging for launch of a new product—Britannia Health Starter Kit, including logo, packaging & nutrition infographic charts. Also worked on packaging for other
Soex and Afzal : Identity, packaging design and system for top hookah products brand. Created a comprehensive packaging system that scales, organizing multiple SKU offerings for over 50 flavours across the two sub-brands SOEX and AFZAL.
Other projects : Chandrika, Piramal Enterprises, Mead, Commonwealth Youth Games. From May 2009 to June 2010 (1 year 2 months) India
Graduate Program, Design @ Portfolio Center From 2010 to 2012 Bachelor of Fine Arts (BFA), Commercial Art, Graphic Design @ Sophia Polytechnic From 2004 to 2009 Symbiosis primary school Sanyukta Kothari-Saraf is skilled in: Visual Communication, Design Thinking, Concept Development, Typography, Corporate Identity, Illustration, Photoshop, Graphic Design, Surface Pattern Design, Apparel Graphics, Art Direction, Analytical Skills, Textile Prints, Art, Packaging Artwork, Product Design, Design Strategy, User Interface Design, Adobe Creative Suite, Graphics, Web Design, Packaging, Brochures, Creative Direction, Logo Design, Branding & Identity, Illustrator, Interaction Design, InDesign, Layout
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