Display Manager, Client Services & Operations @ Manage delivery and optimization of multi-device display advertising campaigns on AOL’s DSP and non-reserved network using statistical modeling and analytical tools Work closely w/ Sales and Account Management teams to forecast, price CPM/CPC/CPA campaigns for key accounts and advertisers in Tech/Telco, Travel, Retail, Food & Beverage and News verticals Analyze internal and 3rd party data to identify growth opportunities to meet client demands and KPIs, with respect to driving internal revenue goals and maintaining company profitability Collaborate w/ internal operational teams (e.g. Launch & Traffic, Publisher Services, Product, Mobile, Targeting, Premium Formats, Engineering) to develop successful cross-platform initiatives Support company new hire process as AOL Cultural Ambassador From April 2014 to Present (1 year 8 months) New York, New YorkManager, Brand Promotions @ Developed and implemented promotions (e.g. sweepstakes, contests, games, incentive programs) for industry-leading clients such as ABC Television, Warner Bros., Kohl’s Department Stores, Coty Beauty, Fandango and Amtrak Knowledge of industry marketing trends and legal regulations Interacted extensively with clients to plan and negotiate promotional partnerships aligned with external objectives and budgets; developed and executed programs to reach target audiences while maximizing profitability Oversaw creative and digital teams from pre- to post-launch phases; collaborated with teams on design and functionality conceptualization, technical development, troubleshooting and implementation Analyzed campaign performance to provide strategic recommendations and key learnings for continuous growth Worked directly with department Vice President to prospect new opportunities contributing to agency bottom line From July 2012 to March 2014 (1 year 9 months) New York CitySenior Account Coordinator @ From January 2012 to June 2012 (6 months) Account Coordinator @ From October 2010 to December 2011 (1 year 3 months) Marketing Intern @ Actively involved in executing the Nets marketing initiatives in preparation for the 2009-2010 basketball season; ensured projects met deadlines and acted as a liaison between departments Managed a variety of long-term projects including expansion into social media and ticket sales strategy; utilized channels including Facebook, Twitter and Ticketmaster Assisted with promotional and operational projects relating to the transition of the Nets franchise from New Jersey to Brooklyn From June 2009 to August 2009 (3 months)

B.A., Psychology @ Williams College From 2006 to 2010 Tuck Business Bridge Program, Business @ Dartmouth College - The Tuck School of Business at Dartmouth From 2008 to 2008 High School @ The Pingry School From 2000 to 2006 Sam Blum is skilled in: Marketing, Integrated Marketing, Digital Marketing, Relationship Marketing, Digital Strategy, Social Media Marketing, Facebook, Sponsorship, Sports Marketing, Advertising, Business Strategy, Management, Strategy, Social Networking, Promotions, Promotion Marketing Law, Online Advertising, Display Advertising, Mobile Advertising, Mobile Marketing, SQL, CRM, Web Analytics, Google Analytics, Real-Time Bidding, Demand Side Platform