Bachelor of Arts (BA), Sociology, 3.7 @
Excellent knowledge of online marketing strategies
As an online marketing manager I set up online and offline marketing strategies with new ROI measures. I checked all data based on Google Analytics and Google Adwords to decide weekly and monthly marketing activities. In order to gain new customers, I profiled age segmentation and conducted variety of marketing activities
Excellent knowledge of online marketing strategies
As an online marketing manager I set up online and offline marketing strategies with new ROI measures. I checked all data based on Google Analytics and Google Adwords to decide weekly and monthly marketing activities. In order to gain new customers, I profiled age segmentation and conducted variety of marketing activities to reach them, such as social media marketing, email marketing, mobile phone marketing and also traditional PR marketing. I successfully increased new customer acquisitions and ROI (especially conversion rates per page).
I have six years experience in a wide ranges of marketing roles including B2C and B2B online marketing, product marketing and direct marketing. Additionally, I have studied international marketing theories at Masters level. My experience and knowledge in marketing has given me thorough understanding of modern marketing strategies.
Online Marketing Manager for Japan @ From May 2014 to Present (1 year 8 months) Portsmouth, United KingdomSEO Localisation Specialist @ Searched keyword trend in Japanese market and localised English Meta tags into Japanese From March 2014 to April 2014 (2 months) United KingdomOnline Marketing Manager @ Developed online marketing strategies, Analysed customer database to implement sales marketing, managed blog and news magazine, reported weekly report of web data and maintained SEO activities based on Google Analytics and Google Adwords From December 2013 to February 2014 (3 months) Brighton, United KingdomMSc Marketing @ I researched how multinational companies are using social media on Facebook brand pages as well as what consumers want to gain through the pages. I successfully found the key strategy on social media. I have developed a comprehensive range of transferable skills including statistical analysis and qualitative research. From September 2011 to January 2013 (1 year 5 months) Coordinator to set up E-commerce site @ • Set up e-commerce web site for selling frozen fishes
• Organised the physical distribution system to start e-commerce business
• Proposed the new intra system to reduce overhead costs From April 2011 to July 2011 (4 months) Nagoya, Aichi, JapanProduct Development Manager @ Conducting market research and preparing report of cost and sales in seasonal product lines. Creating and coordinating product design liaison with professional designers. Negotiating product cost to overseas suppliers on phone, mail or direct meeting. Managing qualities of products and controlling quantities of stock cooperating with sales department.
Achieved reduction in the total amount of stocks by shaping the product lines
Improved net profit of each item due to changing delivery system
Boosted triple sales of gift chocolate by creating new product From July 2006 to March 2011 (4 years 9 months) Tokyo, JapanOnline Marketing Manager @ Responsibilities
Developing and implementing online marketing strategies. Setting up and managing e-commerce web site with analysing and reporting daily or monthly data on web site based on results from Google Analytics. Direct control of annual budget (circa £100,000) and planning annual and monthly promotion activities. Conducting SEO referring to Google and Yahoo! Words search results. Managing web content and social media site.
Tripled annual sales within a 3 year period
Improved the bounce rate, page preview, session time and conversion rate of purchase by constant improving keywords, page layout and product lines based on analysing the data from Google Analytics
Increased the rate and amount of customer reviews - positive effect on new customers
SEO: I developed and maintained SEO strategies. Increased the site position among big word which brought more customers
Email marketing: I organised weekly email and mobile promotions to customers which aimed to increase monthly sales and to enhance the relationship with customers. From April 2006 to March 2011 (5 years) Catalogue Marketing Manager @ Responsibilities
Developing and implementing direct marketing and corporate marketing strategies. Controlling annual budget (circa £100,000) with monthly and annual sales planning. Coordinating original product catalogue, and writing and editing PR copies. Implementing PR for newspaper, TV and bloggers. Daily customer service through telephone, e-mail and fax.
Organised corporative marketing and sales. I arranged to sale CRS products to firms. We got several contracts to eminent companies.
Arranged offline events. I planned offline events and made publicities to media such as TV, newspapers and magazines which resulted in more media expose and potentially more sales opportunities. From April 2005 to March 2011 (6 years) Tokyo, JapanHead staff at Internal logistic department @ credit control, stock control, From April 2004 to March 2005 (1 year)
Msc International Marketing, International Marketing @ University of Sussex From 2011 to 2012 Bachelor of Arts (BA), Sociology, 3.7 @ Tsuru University From 1999 to 2003 Sachiko D'avignon is skilled in: Marketing Communications, Market Research, Online Advertising, Qualitative Research, SEO, Marketing Strategy, Email Marketing, Google Analytics, Google Adwords, Online Marketing
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