Brand strategy and marketing professional with experience in the luxury automotive industry. Specialties: Brand based Customer Engagement and Experience Management, Tactical and Retail Marketing, PR, Product Pricing and Margin Analysis.

Business Excellence Manager @ From August 2015 to Present (5 months) Brand Communications @ Brand Management Division - Global Brand Communications at Lexus International From January 2014 to July 2015 (1 year 7 months) Marketing Specialist - Lexus @ • Strategic development and implementation of marketing measures to enhance the Lexus brand. • Creating annual marketing plans with product and volume focus. • Planning events, product launches and sponsorship activities. • Creation of an online community of aspiring and potential Lexus owners with brand based engagement. • Pricing analysis and positioning with life cycle planning of all products in line with competitive environment, markets requirements and exchange rate development. From May 2011 to December 2013 (2 years 8 months) Assistant Marketing Manager @ • Project lead for mid-term business plan and strategy development for 'Uconnect', primary technology product of the Group requiring collaboration with technology partners and agencies on strategy creation, website development and campaign launch & sustainment activities. • Managed Group communications, preparing and implementing advertising plans. From December 2008 to August 2010 (1 year 9 months) Saudi ArabiaMarketing Executive @ Brooke Bond Supreme - Beverages Marketing and Research team • Tracked launch across various cities. • Developed an activation plan for new packaging. From February 2008 to November 2008 (10 months) Marketing Executive @ • Managed a portfolio of SME clients; consulting them on communication plans, visual merchandising and copy writing focused on direct mail marketing by analysing and diagnosing data and trends. From October 2006 to December 2007 (1 year 3 months) PakistanClient Engagement @ • Implemented and trained sales professionals in the use of customer relationship management and automation systems. • Responsible for jointly formulating a training guide and manual to enhancing customer service skills | called “Augmenting Skills” • Conducted virtual research for future development sites. From January 2006 to September 2006 (9 months) Saudi Arabia

Master of Science (MSc), Marketing @ Queen Mary University of London From 2009 to 2010 Bachelor of Business Administration (B.B.A.), Marketing Management @ Institute of Business Management From 2005 to 2008 Saad Abdullah is skilled in: Market Research, Brand Management, Brand Development, Marketing Communications, Marketing, Advertising, Management, Marketing Strategy, Market Planning, Strategic Planning, Marketing Management, Competitive Analysis, Team Management, Sales Operations, Project Planning