Ryan Pabelona's Email Addresses & Phone Numbers

📖 Summary

Marketing professional with expertise in e-commerce, digital strategy and web analytics. Extensive knowledge in several direct-response marketing channels including: Search Engine Marketing (SEM) Product Listing Ads / Google Shopping Retargeting / Display Affiliate Marketing Comparison Shopping Engines Mobile Marketing Experienced in relational database systems (SQL). Data-driven and able to communicate effectively internally and externally.Senior Manager, SEM @ From June 2014 to Present (1 year 5 months) Search Engine Marketing (SEM) Manager @ Manage all paid search programs for $400M company encompassing two unique websites: REVOLVEclothing, an upscale, trendy fashion destination, and Forward by Elyse Walker, a high-end, luxury designer boutique. Responsible for allocating multimillion dollar ad budget across 600+ campaigns. Spearhead display, YouTube advertising and international SEM initiatives. Lead all mobile marketing efforts including app install campaigns on Facebook and several mobile ad exchanges. Develop push notification strategy for both websites. From June 2013 to May 2014 (1 year) Digital Marketing Analyst / SEM Specialist @ Developed and executed paid search, comparison shopping, display, retargeting and affiliate strategy. Met or exceeded company goals with respect to gross revenue, ROAS, new customer acquisition and customer retention. Analyzed marketing department efforts using MySQL, Google Analytics, Excel and regression models. From October 2012 to May 2013 (8 months) Junior Marketing Analyst @ Ran sophisticated internal bidding tools to manage bids for over 150,000 SEM keywords. Wrote ad copy, set daily budgets, and determined targeting settings for all SEM campaigns. Created a robust product feed and initiated Google Product Listing Ads channel which generated over $4.7mm in revenue in 2012. Implemented new tools and platforms such as Marin (paid search) and Linkshare (affiliate marketing). From October 2011 to September 2012 (1 year) Digital Marketing Intern @ Day to day maintenance of SEM accounts on Google and Yahoo/Bing, including ad and keyword creation, bid adjustments and campaign creation. Maintenance of affiliate program on Commission Junction including affiliate application approvals and relationship management with top publishers. Wrote copy for paid ads and banners. Conducted competitor analysis based on branding, positioning, and creative strategy. From February 2011 to September 2011 (8 months) Bachelor of Science, Marketing @ California State University-Long Beach - College of Business Administration Ryan Pabelona is skilled in: SEM, Google Analytics, PPC, Digital Marketing, Online Advertising, Social Media Marketing, Digital Media, Facebook, Online Marketing, Advertising, Marketing, Marketing Strategy, Competitive Analysis, Mobile Marketing, Microsoft Excel, SEO, Google Adwords, Affiliate Marketing, Digital Strategy, PowerPoint, Research, Web Analytics, Photoshop, MySQL, Display Advertising, Market Research, Comparison Shopping..., Marketing Research, Analytics, Copywriting, SPSS, MSN AdCenter, Affiliate Management, Affiliate Networks, Omniture, International Marketing, Microsoft Office, Rich Media, Mobile Advertising, Conversion Optimization, Search Advertising, Web Marketing, Big Data, Excel, Database Analysis, Data Feeds, Promotions, Affiliate Programs, Analysis, Data Analysis