Image of Ryan Pabelona

Ryan Pabelona

Senior Manager, SEM @ REVOLVE

Director of Performance Marketing at REVOLVE & FWRD | SEM, Display, Affiliate, Social Ads, Mobile App, Analytics, SQL

Greater Los Angeles Area

Ranked #1,093 out of 21,860 for Senior Manager, SEM in United States

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Ryan Pabelona's Email Addresses & Phone Numbers

Ryan Pabelona's Work Experience

REVOLVE

Senior Manager, SEM

June 2014 to Present

REVOLVE

Search Engine Marketing (SEM) Manager

June 2013 to May 2014

REVOLVE

Digital Marketing Analyst / SEM Specialist

October 2012 to May 2013

Ryan Pabelona's Education

California State University-Long Beach - College of Business Administration

Bachelor of Science Marketing

Ryan Pabelona's Professional Skills Radar Chart

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Sociable
Leader
Expressive

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Based on our findings, Ryan Pabelona is ...

50% Left Brained
50% Right Brained

Ryan Pabelona's Estimated Salary Range

About Ryan Pabelona's Current Company

REVOLVE

Frequently Asked Questions about Ryan Pabelona

What company does Ryan Pabelona work for?

Ryan Pabelona works for REVOLVE


What is Ryan Pabelona's role at REVOLVE?

Ryan Pabelona is Senior Manager, SEM


What is Ryan Pabelona's personal email address?

Ryan Pabelona's personal email addresses are e****[email protected], and r****[email protected]


What is Ryan Pabelona's business email address?

Ryan Pabelona's business email addresses are not available


What is Ryan Pabelona's Phone Number?

Ryan Pabelona's phone (**) *** *** 524


What industry does Ryan Pabelona work in?

Ryan Pabelona works in the Marketing and Advertising industry.


Who are Ryan Pabelona's colleagues?

Ryan Pabelona's colleagues are Denise Hernandez, Seth Feldman, Raissa Gerona, Worarit Tangwongkitsiri, Eileen Navarro, Kyra Braedt, Jianjin Wang, Grace Hong, Cori French, and Kelsey Ito


About Ryan Pabelona

📖 Summary

Marketing professional with expertise in e-commerce, digital strategy and web analytics. Extensive knowledge in several direct-response marketing channels including: Search Engine Marketing (SEM) Product Listing Ads / Google Shopping Retargeting / Display Affiliate Marketing Comparison Shopping Engines Mobile Marketing Experienced in relational database systems (SQL). Data-driven and able to communicate effectively internally and externally.Senior Manager, SEM @ From June 2014 to Present (1 year 5 months) Search Engine Marketing (SEM) Manager @ Manage all paid search programs for $400M company encompassing two unique websites: REVOLVEclothing, an upscale, trendy fashion destination, and Forward by Elyse Walker, a high-end, luxury designer boutique. Responsible for allocating multimillion dollar ad budget across 600+ campaigns. Spearhead display, YouTube advertising and international SEM initiatives. Lead all mobile marketing efforts including app install campaigns on Facebook and several mobile ad exchanges. Develop push notification strategy for both websites. From June 2013 to May 2014 (1 year) Digital Marketing Analyst / SEM Specialist @ Developed and executed paid search, comparison shopping, display, retargeting and affiliate strategy. Met or exceeded company goals with respect to gross revenue, ROAS, new customer acquisition and customer retention. Analyzed marketing department efforts using MySQL, Google Analytics, Excel and regression models. From October 2012 to May 2013 (8 months) Junior Marketing Analyst @ Ran sophisticated internal bidding tools to manage bids for over 150,000 SEM keywords. Wrote ad copy, set daily budgets, and determined targeting settings for all SEM campaigns. Created a robust product feed and initiated Google Product Listing Ads channel which generated over $4.7mm in revenue in 2012. Implemented new tools and platforms such as Marin (paid search) and Linkshare (affiliate marketing). From October 2011 to September 2012 (1 year) Digital Marketing Intern @ Day to day maintenance of SEM accounts on Google and Yahoo/Bing, including ad and keyword creation, bid adjustments and campaign creation. Maintenance of affiliate program on Commission Junction including affiliate application approvals and relationship management with top publishers. Wrote copy for paid ads and banners. Conducted competitor analysis based on branding, positioning, and creative strategy. From February 2011 to September 2011 (8 months) Bachelor of Science, Marketing @ California State University-Long Beach - College of Business Administration Ryan Pabelona is skilled in: SEM, Google Analytics, PPC, Digital Marketing, Online Advertising, Social Media Marketing, Digital Media, Facebook, Online Marketing, Advertising, Marketing, Marketing Strategy, Competitive Analysis, Mobile Marketing, Microsoft Excel, SEO, Google Adwords, Affiliate Marketing, Digital Strategy, PowerPoint, Research, Web Analytics, Photoshop, MySQL, Display Advertising, Market Research, Comparison Shopping..., Marketing Research, Analytics, Copywriting, SPSS, MSN AdCenter, Affiliate Management, Affiliate Networks, Omniture, International Marketing, Microsoft Office, Rich Media, Mobile Advertising, Conversion Optimization, Search Advertising, Web Marketing, Big Data, Excel, Database Analysis, Data Feeds, Promotions, Affiliate Programs, Analysis, Data Analysis


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In a nutshell

Ryan Pabelona's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

0 year(s), 11 month(s)

Ryan Pabelona's Willingness to Change Jobs

Unlikely

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