Management Trainee Intern @ Enterprise Rent-A-Car From May 2004 to August 2004 (4 months) Manager, Digital Marketing and Partner Revenue @ Esurance Took over the management of Esurance's Partner Revenue program for a year in addition to my digital marketing responsibilities. After hiring and training an account executive to lead the program, relinquished my Partner Revenue duties...
Management Trainee Intern @ Enterprise Rent-A-Car From May 2004 to August 2004 (4 months) Manager, Digital Marketing and Partner Revenue @ Esurance Took over the management of Esurance's Partner Revenue program for a year in addition to my digital marketing responsibilities. After hiring and training an account executive to lead the program, relinquished my Partner Revenue duties so I could solely focus on Esurance's digital marketing efforts. From September 2012 to September 2013 (1 year 1 month) Interactive Media Buyer @ GEICO Led search marketing and display marketing initiatives for GEICO. From November 2006 to May 2009 (2 years 7 months) Management Intern Program @ GEICO Worked in the Fredericksburg regional office with rotations in Sales, Service, HR, and Planning. Earned Property and Casualty License. From June 2005 to November 2006 (1 year 6 months) SVP, Paid Media @ The Zebra Responsible for The Zebra's digital and offline advertising media budget including:-TV-SEM-Affiliate and Partnerships-Radio, Podcasts, and Digital Audio-OTT-Programmatic Display and Video-Paid Social -Native Austin, Texas AreaVP, Paid Media @ The Zebra From July 2019 to May 2020 (11 months) VP of Performance Marketing @ The Zebra The Zebra is the nation’s most comprehensive comparison website for car insurance quotes. Nearly all of the 250 million American drivers require car insurance, but the industry’s complexity and size create a massive grey area of coverage and pricing — drivers often don’t know where to start. The Zebra provides simple, real-time comparison of more than 1,800 car insurance products from over 200 companies nationwide, giving drivers instant access to the massive car insurance market, and saving drivers hundreds of dollars per year. From December 2017 to July 2019 (1 year 8 months) Austin, Texas AreaDigital Marketing Manager @ Esurance Was responsible for Esurance's digital marketing efforts, including but not limited to:- Lead Generation- CPC partners- Affiliate marketing- Programmatic advertising- Online display- Online video- Mobile search- Mobile display- Paid search marketing From July 2011 to February 2015 (3 years 8 months) Washington D.C. Metro Area, San Francisco Bay AreaInternet Marketing Planner & SEM Manager @ GEICO - Increased digital marketing spend from $90MM to $170MM while maintaining the same CPA goals- Pioneered GEICO's lead buying platform which became one of the company's largest source of new business- Managed the day-to-day functions of the internet marketing team and oversaw paid search, mobile and display marketing efforts- Google Certified Professional From May 2009 to July 2011 (2 years 3 months) Senior Manager, SEM/Digital Marketing @ Esurance Led strategy, budgeting, and daily operations of Paid Search (SEM), Affiliate, Lead Gen and Programmatic media performance. From February 2015 to August 2015 (7 months) Head of Digital - Digital Marketing Director @ Custom Ink Was responsible for Custom Ink's digital marketing efforts, and reported directly to the CMO. Highlights include:- Increased digital revenue 71%- Lowered CAC by 114%- Increased AOV by 28%- Launched Google Shopping Ads (PLAs), programmatic, and paid social channels From August 2015 to December 2017 (2 years 5 months) Washington D.C. Metro Area
Management Trainee Intern
May 2004 to August 2004
Manager, Digital Marketing and Partner Revenue
September 2012 to September 2013
Interactive Media Buyer
November 2006 to May 2009
Management Intern Program
June 2005 to November 2006
SVP, Paid Media
Austin, Texas Area
VP, Paid Media
July 2019 to May 2020
VP of Performance Marketing
December 2017 to July 2019
Austin, Texas Area
Digital Marketing Manager
July 2011 to February 2015
Washington D.C. Metro Area, San Francisco Bay Area
Internet Marketing Planner & SEM Manager
May 2009 to July 2011
Senior Manager, SEM/Digital Marketing
February 2015 to August 2015
Head of Digital - Digital Marketing Director
August 2015 to December 2017
Washington D.C. Metro Area
What company does Ryan Hartman work for?
Ryan Hartman works for Enterprise Rent-A-Car
What is Ryan Hartman's role at Enterprise Rent-A-Car?
Ryan Hartman is Management Trainee Intern
What industry does Ryan Hartman work in?
Ryan Hartman works in the Insurance industry.
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