Senior Manager, Growth Strategy @ Leading global projects to revamp Digital Marketing at PayPal. Area of focus: Transform targeting, tracking and reporting for Search, Display, Mobile and Social for Direct Response (B2B, B2C) and Brand campaigns. From August 2014 to Present (1 year 3 months) Senior Manager, Product Management, Digital Marketing @ - Responsible for Global Paid Search, Display and underlying Tracking/Reporting - Moved tracking to Big Data Platform for improved reporting and annual cost reduction of $1M+ - Participated in tests to reduce global paid search spend by 65% with no decline in signups - Led global projects to enable Real Time Bidding for Display, and automation through an enterprise platform in Paid Search – both capabilities highly increased channel profitability - Managed teams of digital marketers, technical teams & agencies in the US, Europe and Asia - Formed deep yet demanding relationships with key vendors (Google Facebook, Yahoo!, DSPs, etc.) Digital technology experience: Google Analytics Premium, Google AdWords, Marin Software, Conversant/Mediaplex, Nanigans, Fiksu, Ad-X, Facebook Power Editor, Tableau From October 2010 to July 2014 (3 years 10 months) san francisco bay areaProduct Management @ - Worked closely with executives to translate company strategy into business and operational plans as well as product roadmap - Performed qualitative and quantitative research on product feature set for all major stakeholders: client Financial Institutions, businesses and end users - Managed 4 major product release cycles: gathering/prioritizing requirements, coordinating UAT and production testing, and post release bug fixes/change requests priorities - Key projects: Loyalty program revamp, Short code requisition, Analytics & Business Intelligence platform conceptualization, SMS and POS messaging to end users - Results: Client Financial institutions & end user memberships jumped 10 times, transaction volume jumped 3 times, and merchant sign-ups jumped 20 times during tenure From June 2009 to May 2010 (1 year) San Francisco Bay AreaManagement Consultant @ Deloitte Financial Advisory, Offers Corporate Finance, M&A Services and Valuation Services - Performed valuation of an acquisition target in the USA for a manufacturing company - Identified potential acquirers in India for a leading UK metal company HealthCentro, Expedia-like online service for medical tourism - Spearheaded competitive landscape study and product positioning of HealthCentro - Collaborated on developing the strategic and business plan and pitch to Investors & Partners From September 2007 to December 2008 (1 year 4 months) San Francisco Bay Area, IndiaFounder & Director @ An exclusive activity club for kids (age group: 2 to 7 yrs) - Built a business from conception to 100K USD & 15% EBITA in less than a year - Benchmarked against key American educational concepts which enabled a pricing premium of 40%, signed up 45 kids (full capacity) and recruited/managed staff of 3 teachers From October 2007 to September 2008 (1 year) IndiaAssistant Vice President @ Performance Summary - Top Performer (top 1% of participants) in the ICS Program (18-24 month cross-functional rotation based leadership program) - Promoted early to Associate in 15 months and Assistant Vice President in 6 months Strategy & Product Management, Brown|Co (Online discount brokerage subsidiary) - Built competitive research framework geared at strengthening firm’s competitive advantage - Created pricing strategy for margin and credit rates products and made recommendations to the CEO/CFO which drove key decisions for these products - Managed and delivered a project to enable a critical CRM functionality for 9000 elite clients - Led a team of 7 to analyze profitability & determine the product strategy of trading channels (Volume of 2M transactions and revenue of $13M a year) Private Banking & Technology Divisions, ICS (Internal Consulting Services) - Identified over 135 business process improvements for 19 Private Banking operations with 300+ employees enhancing productivity by 16,000 hrs/8 FTEs - Successfully managed the conversion of 2 CRM systems leading a cross-functional team of 25 resources to deliver an estimated ROI (Return on investment) of $1.5M Training & Other - Six Sigma (DMAIIC) Project Management, Capability Maturity Model Project Management From May 2003 to July 2005 (2 years 3 months)

MBA, Entrepreneurship/Entrepreneurial Studies @ INSEAD From 2006 to 2007 BA, Economics, Business @ The Johns Hopkins University From 2000 to 2002 BA, Economics, Statistical Methods, English @ St. Xavier's College From 1998 to 2000 Ruchi Soparkar is skilled in: Product Management, Strategy, Mobile Devices, Marketing Strategy, Analytics, Cross-functional Team..., Management, Start-ups, Project Management, Strategic Partnerships, E-commerce, Strategic Planning, Product Marketing, Management Consulting, Competitive Analysis, Go-to-market Strategy, Product Development