Profile An effective and successful Prince2 trained practitioner Senior Producer/ Senior Project / Programme Manager with more than 10 years practical proven track record of delivering key major complex projects to schedule, budget, quality and to market. Spent the last 10 years working in a range of challenging and environments and within a range of organisations and offers a wealth of experience, knowledge and overt ability to achieve results. Proven diplomacy skills and highly adept to working within demanding situations. Responsive, flexible and experienced in change management. Always strives to deliver results and positive changes to contribute towards commercial objectives. An accomplished achiever in people management, hands-on technical approach and commercial awareness. Professional, trustworthy and has a personable character that is able to forge good working relationships across disciplines. Demonstrates enthusiasm, energy, motivation and thrives at working in a busy dynamic environment. A driven individual who works collaboratively with his team and peers. Specialties: • Project management • Information/content architecture • Leadership and people management • Communication • Budget and project tracking • Operational management • Digital business analytical skills • IT and technical skills - fully conversant and extensive use of standard MS software suite in addition to Project and Visio. Platforms: eCommerce - Demandware, WebSphere, Hybris. CMS - OpenCMS, Drupal 7, Vx Marketing,

Project Manager @ TUI have just completed a major business transformation programme, updating its entire digital/ ecommerce infrastructure. I worked on a combination of tactical and strategic projects, including the development of a channel IT approach for TUI's B2B2C partners - online travel agents, aggregators and consolidators to enable third party integration into TUI's new digital platforms. From May 2015 to October 2015 (6 months) Luton, United KingdomIT & eCommerce Project Manager @ Prepared variety of business planning documents including Project Initiation Document and Business Case. Supported the development/implementation of personalisation campaign/infrastructure to improve Average Order Value and increase online revenues. From February 2015 to April 2015 (3 months) Ecommerce Project Manager @ Worked closely with all key Selfridges stakeholders (UX, Design, eCommerce, Merchandising, Operations, Legal) and several third party agencies including Salmon, Summitmedia and 4Ps. The project involved the functional redesign of Selfridges.com website based on IBM WebSphere to ensure a constant experience across all channels, through consistent look and feel, tone of voice and user experience. The project required the functional redesign of key pages and templates including, checkout, my account across Desktop, Mobile and Tablet. Include upgrading mobile site to next generation mobile platform and the audit and migration of curated content (articles, images, videos and tools) into Drupal 7 (Content Management System). From March 2014 to November 2014 (9 months) London, United KingdomLecturer (Part time) @ Lecture 'Business and Internet' course to undergraduates since 2002. From February 2002 to February 2014 (12 years 1 month) eCommerce Project Manager @ Similar to many retail and luxury brands, digital channels are increasingly vital to the brands success. The project entailed the redesign of Jimmy Choo eCommerce desktop, ipad and mobile sites for the UK, US and Rest of the World sites and design and launching non transactional sites (mobile and desktop) for Japan and China. The eCommerce sites required the replatforming and migration of content and data from Venda into Demandware, working with a small internal Jimmy Choo project team and liaising with 17 external third parties, some based in New York, India, Bulgaria and Israel. From January 2013 to December 2013 (1 year) London, United KingdomeCommerce Project Manager @ Space NK is a beauty retailer with 60+ stores in the UK and 21 Stores across the US. Implementation of the new websites (US, UK and Evelom brand) delivered by a third party systems integrator company using the Demandware’s Business Manager solution as an accelerator for the deployment of the new sites. Project managed the migration of product and customer data, content (new images and text). Draft additional business requirements for additional features, developing wireframes and appropriate documentation, developed new products process, liaising with the buying and merchandising teams to ensure the eCommerce team were able to plan and schedule the release of new products to the site. From June 2011 to April 2012 (11 months) London, United KingdomProject manager @ Responsible for managing a large project that entailed rolling out a new global digital brand across more than 25 countries across the globe. Documented business requirements across key Savills business departments and country offices in the US and Europe. Developed an interactive process to support documentation of business requirements and design templates, operational impact assessment, training needs for each country, site development, content migration and go live process. Worked with a number of external agencies including a digital brand consultancy, technical partner, test agencies and translation company to ensure sites were launched within budget. From August 2009 to December 2010 (1 year 5 months) Campaigns Delivery Manager @ Contracted to NHS Choices. The government’s Transformation Government policy requires www.nhs.uk to become the portal site for all health related information. As a result, required to develop an interactive process for NHS Choices to support the migration of DH campaigns into the NHS Choices technical platform. This required undertaking stakeholder management with internal DH interest to support a governance model for the new operations model. Working closely with more than a dozen interactive agencies, to provide a technical understanding of the technical platform, organising training, documentation and workshop activities. Project managing the development of large public campaigns such as Change4Life www.nhs.uk/change4life and smaller niche campaigns including www.nhs.uk/actfast and reducing risk to the NHS Choices brand. From August 2008 to May 2009 (10 months) Senior Producer @ Undertook a number of digital projects supporting the BBC’s TV Licensing website http://www.tvlicensing.co.uk/. Developed wireframes for TVL partner extranet. From March 2008 to June 2008 (4 months) Information Architect @ Developed site map, wireframes, customer journeys and other design and technical documents for Tesco beauty microsite. From February 2008 to March 2008 (2 months) Project Manager @ Managed the development of BBC3’s flagship programme Upstaged, an innovative hybrid-digital talent show project based at www.bbc.co.uk/upstaged that used social networking techniques to generate user interest. Responsible for managing budget, chairing project meetings, managing risk and issues register, liaising with third party companies, client liaison, change control and working closely with Endemol’s design, technical and editorial teams. Worked closely with Endemol’s Television production team, responsible for broadcasting the show in Millennium Square, Bristol. From October 2007 to February 2008 (5 months) Digital Media Programme Manager, @ Managing a number of complex interactive projects for the Royal Navy and Royal Marines. Worked on the Act on C02 campaign for Defra that resulted in the development of a C02 calculator for Defra based on complex algorithms, online advertising and social networking strategy. From September 2006 to October 2007 (1 year 2 months) Consultant @ Undertook digital channel strategy analysis for Department of Education reviewing nearly 500 websites such as private sector companies as Boot, BT and Channel Four and public sector organizations such as BBC Bitesize across all key subjects in all age groups for relevance to national curriculum. From November 2006 to March 2007 (5 months) Information Architect @ Re-developed the information architecture of www.smartfundit.com which included the development of wireframes, functional specification document, creative brief and other technical and design documents. From August 2006 to September 2006 (2 months) Consultant @ Prepared a complex pitch document for COI that required creative concepts, detailed project plan and interactive methodology. From July 2006 to August 2006 (2 months) Project Manager @ Managed the development of a number of site developments for Harvey Nichols including an eCommerce site www.harveynichols/hampers integrating CMS and bespoke software application. Liaising with a fulfilment agency and HSBC online payment process. Responsible for resource allocation, change control and client liaisons/sign-off and developing agency opportunities for 2006. Responsible for writing technical specification documents, wireframes, CMS user guides and IA. Worked closely with developers and programmers on various bespoke projects requiring, Flash 8.0 (online rich media adverts), Java and .Net Framework. Prepared and implemented test plans. From July 2005 to July 2006 (1 year 1 month) Content & Marketing Manager @ Thus plc (formerly Scottish Telecom) owns one of the UK’s most advanced communications platform. Responsible for developing e-channel business models for Demon.net and Thus.net websites and corporate intranet. Developed and implemented new messaging, customer propositions and brand guidelines across channels. In addition, developed online marketing and product launches such as a Voice Conferencing, National Ethernet, Premier Broadband and SDSL services Deliverables: Demon.net site re-development www.demon.net Thus.net site re-development www.thus.net (May 05) The redesign and restructuring of corporate intranet site A variety of online marketing campaigns with overall RoI 1:7 Launched a number of online broadband and voice products Development and implementation of new Demon and Thus brand guidelines. From February 2004 to March 2005 (1 year 2 months) Account Director @ Ogilvy Interactive is one of the largest interactive agencies in the UK. Worked on a number of accounts including American Express, BT and Royal Mail, assisting large commercial organisations with brand development, new products and services in the digital space, relationship marketing. Developed and wrote e-mail marketing process and campaigns for BT and Royal Mail. Developed online learning portal site and tools for Royal Mail. Deliverables: Development of online brokerage brand. Development of American Express extranet for partnership relationship. www.americanexpress.co.uk, www.americanexpress.com Re-development of Royal Mail marketing services portal site www.royalmail.co.uk Royal Mail e learning tools – cd, microsites. Preparation of Royal Mail interactive strategy. Preparation of ViaCode interactive strategy. Online marketing campaigns. From 2000 to 2002 (2 years) Account Manager/Director @ Capita Communications is a marketing consultancy and part of the Capita Group. I was responsible for all aspects of Capita’s new media/marketing activities including: Global Editor/project manager for BT’s international relationship marketing programme - Global Information Exchange (GIE) - www.infoexchange.bt.com. Developed and managed the interactive strategy and commercial partnership for GIE. I manage a small team on all aspects of commissioning and managing content and developing synergy with all aspects of the GIE programme and BT’s wider marketing messages. Deliverables: Preparation of GIE interactive strategy www.infoexchange.bt.com GIE Content and partnership management UK ITSEC marketing and PR strategy and implementation Information Architecture for DTI and CESG websites From April 1997 to June 2000 (3 years 3 months) Associate Consultant @ Giga Information Group is an international technology consultancy. Provided project management skills for an international research project examining the multifunctional peripheral market in Europe. Research and wrote a number of business reports on the European consumer electronic marketplace. From January 1996 to December 1996 (1 year) Editor @ Edited IT for Local Government magazine, a monthly magazine aimed at senior management in local government. Responsible for all aspects of the magazine including design and layout, news, commissioning of photographs and features, and feature writing. From September 1993 to January 1996 (2 years 5 months) Researcher @ From 1987 to 1994 (7 years) Associate Consultant @ CSL is a public sector management consultancy. Employed on a consultancy basis and contracted to the London Boroughs of Brent and Lambeth to develop housing and IT strategies. From January 1992 to September 1993 (1 year 9 months) Sub Editor @ Employed on the Technology and American desks producing edited copy on the textline service, working both independently and as part of a team. Developed technical process to support new Reuter services From February 1990 to January 1992 (2 years)

BSc, Modern History, Gov't & Politics @ Brunel University London From 1985 to 1989 MA, Journalism Studies @ University of Westminster From 1992 to 1994 Roy Edwards is skilled in: Project Planning, Budgeting, Requirements Analysis, Creative Development, Digital Marketing, Information Architecture, E-commerce, Digital Strategy, Social Media, Online Marketing, Email Marketing, CMS, Digital Media, Team Management, Copywriting