November 2015 to Present
London, United Kingdom
January 2015 to November 2015
MVF - Winner of the Sunday Times Tech Track 2013
August 2014 to October 2014
London, United Kingdom
Digital Marketing Consultant
January 2014 to July 2014
University of Manchester Students' Union
Marketing and Communications Assistant
August 2013 to July 2014
Manchester, United Kingdom
Proofreader and Digital Subeditor
September 2012 to July 2013
I am a T-shaped digital native with a focus on using data and analytical tools to optimise campaigns and create targeted SEO strategies. I am adaptable, creative and driven, with an appetite to get involved in, and influence, the transforming media industry in a rapidly evolving digital climate.SEO Manager @ From November 2015 to Present (2 months) London, United KingdomSEO Executive @ From January 2015 to November 2015 (11 months) SEO Executive @ As an SEO initiative I am responsible for building links across our portfolio to consistently rank at the top of search results. I do this by targeting top domain authorities with relevant, interesting and shareable content to secure back links to our brands. I use analytics tools such as GA and Screaming Frog to analyse which content works best and tailor my campaigns against these insights. I also use software such as GetSTAT, SEMrush, Majestic and Moz OSE to benchmark performance against our competitors to ensure my content remains competitive and contextual. With the recent Google Panda 4.1 update that penalises outdated SEO techniques, I am currently leading on a content refocus that puts user experience and mobile optimisation at the forefront of our strategy, with the aim of raising conversions and ROI. I manage our brand's social media accounts creating a two-way conversation with our followers and produce editorial content for our channels. I am currently compiling a social media strategy and publishing schedule to increase referral traffic and improve our community outreach efforts. I also use community management tools and analytics software to measure the impact of our social media channels and maximise results. Much of my role is also spent managing external freelance projects with web developers and designers, and I have also received internal training in advanced PPC, paid social media and affiliate marketing. From August 2014 to October 2014 (3 months) London, United KingdomDigital Marketing Consultant @ I am working with Manface.co.uk to push the brand as a key influencer in the male beauty and grooming industry, aiming to increase traffic from young professional males while maintaining growth with other demographics. - Establish social media strategies by analysing digital tribes and pushing engaging content. - Oversee implementation of native advertising, advertorials and other sponsored content while promoting editorial voice and brand. - Promote blogger outreach and community management on social media. - Work with external clients to create tailored digital marketing strategies for industry exclusives. From January 2014 to July 2014 (7 months) Marketing and Communications Assistant @ As a gateway to the student market, my main goal is to increase member engagement and ensure return on investment for both internal and external stakeholders through targeted digital marketing. - I create and lead on effective social media campaigns centred on encouraging two-way conversations with our 30,000 followers and driving quality traffic to designated content. - Write marketing copy for regular email newsletters to 40,000 subscribers, resulting in increased click-through rates by analysing data and A/B testing. - Work collaboratively with designers and interpret briefs to create effective promotional material both in print and online, including banner ads and social media assets. - Produce print copy for advertisements in the UK’s largest student newspaper, as well as direct mail copy aimed at prospective students. - Work with commercial clients to create content marketing strategies with on-brand creative and sponsored content. - Monitor and report on KPIs to internal and external stakeholders. - Compile analytics and social media reports to inform future campaigns and strengthen strategic marketing partnerships. - Manage webpage via CMS and write and edit HTML and CSS code. From August 2013 to July 2014 (1 year) Manchester, United KingdomProofreader and Digital Subeditor @ - Managed web content, ensuring that it was accurate and consistent with the editorial voice and brand. - Proofread web content, resolved text and style inconsistencies, corrected spelling mistakes and grammatical errors, and also sub-edited all text to insure consistent style. - Monitored web performance and inbound traffic at Manface.co.uk and suggested changes to site content as an SEO tactic. - Managed regular email communications with the blog’s readers informing them of updates and new articles, as well as promotional offers and competitions. - Wrote press releases aimed at potential advertisers highlighting upcoming features to maximise advertisement revenue on the blog. From September 2012 to July 2013 (11 months) Digital Marketing qualification from Google @ Squared Online From 2014 to 2014 BA (Hons), Japanese Studies, 2:1 @ The University of Manchester From 2008 to 2013 Japanese Exchange Programme, Japanese Studies @ Kansai University From 2011 to 2012 Ross Britten is skilled in: Research, English, Japanese, Microsoft Office, Editing, Blogging, Social Media, Social Networking, Copywriting, Marketing Communications, Public Relations, SEO, Proofreading, Web Content Management, Web Content
What company does Ross Britten work for?
Ross Britten works for OMD UK
What is Ross Britten's role at OMD UK?
Ross Britten is SEO Manager
What industry does Ross Britten work in?
Ross Britten works in the Marketing and Advertising industry.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
0 year(s), 7 month(s)
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