Senior Executive with proven and successful experience in Businesses Management for FMCG and Home Appliances.
Strong business acumen, financial and organizational skills with successful record of developing new and existing Businesses Units through strategic vision, creative brand-building development , focus on results and strong team leadership. Experience includes a combined of 25+ years at top Corporations such as Philips, Whirlpool and Coca-Cola Bottler in several leadership positions.
Specialties: Business turnaround and general management leading sales and supply chain with strategy, enthusiasm, passion and commitment to deliver outstanding results through leadership, effective communication, team building, developing & engaging
Procurement Director @ From 2014 to Present (1 year) São Paulo Area, BrazilBusiness Unit Director @ Responsible for the Business of Coca-Cola System / Heineken in the Northern region of Brazil ( Brasil Norte Bebidas ) - P&L of R$ 1,3B+ - Responsible for Sales, Trade Marketing ( Projects / Revenue / Market Intelligence / Training and People Development ) and Supply Chain ( Manufacturing / Procurement / Distribution ).
Reported to the CEO, Shareholders and Chairman of the Board of Directors.
• Double digit growth for Net Income and EBITDA
• New products launches and Route to market Project increasing margin and market share
• Development of S&OP process and cost savings in raw material and Capex.
• Achieved International ISO certifications for all plants (9.000 / 14.000 / 18.000 / 22.000).
• Main speaker / negotiator with Local and Regional Unions and Unionists.
• Managed Logistic increasing productivity in the distribution.
• Launched “Projeto Coletivos Coca-Cola”.
• Record of EBTDAs of the entire history of the Company during this period From 2009 to 2013 (4 years) International Business Unit Director @ Managed a P&L of US$ 400M+ for imported and exported finished good, leading a team of 5 managers and 30 professionals. Reported to the Business Development Vice President.
Responsible for commercial and strategic operation on a global scale, including international exposure / experience developing new products / business / markets / budgets and results
In one year’s time, consolidated the turnaround of foreign trade business in the Whirlpool’s international market spearheading all efforts to convert the Business Unit and deliver the first profitable year in history after a long period of losses. From 2006 to 2008 (2 years) Aftermarket / Customer Business Unit Director @ Responsible for the start up of the B2C / B2B Business Unit of Spare Parts, Accessories and Customer Care with P&L of R$ 80M+. Reported to the New Business VP.
Oversaw turnaround plan that transformed the Parts area into a profitable and sustainable Business Unit within 12 months. As result increased Net revenue by more than 100% and reversed a double digit operating loss into a 15% positive operating profit.
The Business Unit was recognized as “best in class” for the higher profitability of Whirlpool in 2005.
. From 2002 to 2006 (4 years) LATAM Procurement Manager @ Responsible for the Procurement of Direct Material ( Latam ) with annual spend of US$ 500 MM.
Led a team of 28 direct employees in Brazil and Argentina. Reported to Procurement VP.
Between 1992 and 2000 held several positions in Procurement and Supply Chain . From 1992 to 2002 (10 years) Joinville Area, Brazil
Business and Management for International Professionals @ University of California, Irvine From 2008 to 2008 MBA in Business and Management @ Fundação Getulio Vargas From 2005 to 2006 Specialization Course in Industrial Administration @ Universidade de São Paulo From 1998 to 2000 Faculdade Luzwell From 1986 to 1990 Ronaldo P. is skilled in: Procurement, Sales Management, Logistics Management, Labor Relations, Business, Supply Chain Management, Strategy, Business Strategy, Sales Operations, Leadership, Logistics, Negotiation, Coaching, New Business Development, Supply Chain