My Bio and CV @ www.rolf-wallner.branded.me 12 years+ experience in - Search Engine Marketing (SEM, SEA), Pay Per Click advertising (PPC), Landing Page Optimization, Web Analytics, New Member Acquisitions, Lead Generation, E-Commerce, Content Advertising, Affiliate Marketing, Online Publishing, Product Development and Management, Client Integration and Management. Project Management PM, Client/Vendor Relationship, Account Management. Comprehensive knowledge online advertising models; including: CPM, CPL, CPA, CPC Advanced knowledge of all SEM search platforms; AdWords and AdCenter, as well as numerous 2nd and 3rd Tier search providers. Working knowledge of most third party bid managment tools. Expert knowledge of PPC advertising and SEM best practices. Working knowledge of SEO best practices. Knowledge of diverse Webmaster and Analytics Tools. Specialties: ROI (ROAS) - Margin and Revenue oriented SEM, Project Management, Business Development, Sustainable Implementation of new Structures and Processes, Budget Forecast and Management, Consulting of Keypartners on their Digital Strategy, Management of Multicultural Teams in different Sizes, Google Adwords Qualified, AdCenter accredited, Social Media (SMO, mainly Facebook and Google+), Paid Social Ads, Business Analytics and Bid Management (Google Analytics, Adobe - Omniture, Marin Software and other)

Senior Online Marketing Manager/ Teamlead @ From July 2015 to Present (4 months) Munich Area, GermanyChairman of the Supervisory Board @ apaya.ag schul.ag teamstars.de tragetaschen24.eu From March 2010 to Present (5 years 8 months) Ingolstadt, BavariaHead of Performance Marketing @ Managing the performance & online advertising efforts for the LeGuide Group (ciao, dooyoo, pikengo, choozen websites, europe). Please also check my personal website: www.rolf-wallner.branded.me From August 2012 to June 2015 (2 years 11 months) Munich Area, GermanyLead Marcom Manager - A&O/ Team Leader Search Engine Marketing (SEM, SEA) @ Company (Ciao from Bing/ Microsoft)- Ciao/ Bing_Shopping is one of Europe's leading shopping and consumer websites and provides customers from Great Britain, Germany, France, Spain, Italy, the Netherlands and Sweden with extensive shopping advice on the internet in the target market language. Managing the US and European Search Engine Marketing Teams . Specifically concerning continual strategic planning, analyzing, optimization, and production. Fully responsible for budgets and budget allocation. Leading the collaboration with E-Commerce, AdSales, Content and external partners (Agencys, Search Engines - Google, Yahoo, Bing) From August 2006 to July 2012 (6 years) Munich Area, GermanyKey Account Manager @ From May 2005 to July 2006 (1 year 3 months) Munich Area, GermanyKey Account Manager @ Account Manager Search Engine Marketing, SEM, SEO, Affiliate Marketing for different clients from all over the world. From May 2004 to July 2006 (2 years 3 months) Munich Area, Germany

Master's Degree, Business Administration @ Fachhochschule Ingolstadt From 2001 to 2004 Rolf Wallner is skilled in: SEM, PPC, Google Adwords, Web Analytics, E-commerce, SEO, SEA, Online Marketing, Online Advertising, Affiliate Marketing, Search Advertising, Omniture, Digital Marketing, Yahoo Search Marketing, Lead Generation, Analytics, Search, E-business, Web 2.0, Google Analytics, Conversion Optimization, Local Search, MSN AdCenter, Multicultural..., Multicultural Team..., CRM, Facebook, SMO, Social Media Marketing, User Experience, Mobile Marketing, Mobile Analytics, Visualization, A/B Testing, Google Webmaster Tools, PPC Bid Management